Paul Mabray

It's been some time since I've had the chance to write, but as we approach the DTC symposium, I feel compelled to share what the industry expresses behind closed doors. pmabray.medium.com/the-wine-indus…

"May his legacy be our inspiration." In this deeply personal tribute to South African wine consultant André Morgenthal Bruce Jack captures the spirit of a deeply loyal man who touched the lives of so many & made a huge contribution to South African wine the-buyer.net/people/andre-m…

“Wine is a product that is exactly what the emerging consumer is seeking, they just don’t know it.”In this fascinating analysis of the US wine market @SVBWine sets out why demand is down for 1st time since 1994 & how the industry can attract new drinkers the-buyer.net/opinion/rob-mc…

The annual #SVBWine direct-to-consumer survey is now open! If you work in the #wine industry, take a few minutes to share your thoughts and help shape @SVBWine's annual DTC report: bit.svb.com/41KRT0d

In 2020, I spent a great deal of time with legendary importer Martine Saunier, capturing some of the stories from her extraordinary life. In tribute to her recent passing, here are a few of them in her own words. vinography.com/2025/02/martin…

Speaking of AI + wine, my latest for Transforming Wine came out today - open.substack.com/pub/transformi…

A timely cartoon. Originally for @newscientist

Forget all that depressing news about how no one is drinking wine, the planet is burning down, and we might be facing another pandemic thanks to the damn birds. I've got something worth smiling for. Wine just got FUN-SIZED! vinography.com/2025/01/wine-j…

The @drinktothatpod just released episode 501, featuring a sobering conversation with Meike Näkel about winemaking and (barely) surviving floods in Germany's Ahr Valley. Check it out. vinography.com/2025/01/ill-dr…

@vinography NSFW

ROFL. Just had AI transcribe a recording I made of a winemaker talking at a recent tasting she held. Here's what the AI made of the end of the recording: "[unclear] [applause] [unclear] [laughter][slurping] [slurping] [slurping] [slurping] [slurping] [chatter]"

You know things are changing in the wine world when you see Sine Qua Non wines on sale for 30-50% off. Never thought I'd see the day. firstbottlewines.com/product/catego…

Some thoughts after learning that the OIV's recent decision to officially define what "Old Vines" means was partially based on the Old Vine Registry that I've been working so hard on over the past couple years. vinography.com/2024/11/offici…

The man @dieworkwear came on the pod. - i was shockingly nervous to talk to him - he stayed anonymous (so no video) - he's smart as hell a lot of people are likely thinking "a fashion guy on MFM, huh?" but he's perfect for a few reasons: - his rise. grew his audience in a huge way, quickly. - i think life is so much richer than just business and money. to me business is part self-expression. what i love about derek is that he's introduce me to a new type of self expression: clothes. previously, like many men, I thought "dudes shouldn't care about this". And even though i always loved clothes and style, I thought art and this type of stuff was a waste of time. Well, now i think differently. - its practical. we talk about how to dress better. - he's great with words. i love that ish. So here it is: mfmpod.com/die-workwear-t…

We're into the last 24 hours of the Glancy Wine Education Foundation silent auction, and there are still some outstanding deals to be had. Check out the auction lots and consider bidding at: tinyurl.com/GWEF24 - proceeds to scholarships for deserving hospitality pros.

Every year, I create a gift guide for the hard-to-buy-for wine lovers in your life. Here's the 2024 version. vinography.com/2024/11/the-ul…

Your periodic reminder to not worry so much about what wine you’re serving with your Thanksgiving dinner, and to consider, this season, serving American wines. vinography.com/2024/11/the-on…

@brianstelter @mattdpearce

"The result of all of this," @mattdpearce says, "is a growing consumer alienation from the actual sources of information, a return to a kind of folk-story society ripe for manipulation by demagogues who promise simplicity in an increasingly complex world." mattdpearce.substack.com/p/journalisms-…

"The work of obtaining facts has a major economic disadvantage against the production of bullshit, and it's only getting worse." It remains expensive to gather, and really hard to monetize, real news – but it's getting easier and cheaper to produce stuff that seems true.

Just a periodic reminder that the Glancy Wine Education Foundation, which provides wine-education scholarships to minorities and underserved populations is holding our silent auction this week, #winetwitter - some amazing packages to bid on: tinyurl.com/gwef24

"Protect yourself, however you can. I do not care what you do. Be selfish. Be angry. Buy yourself things. Stop shaving. Eat a doughnut on the toilet. Scream in to the void. Stay hydrated. Take up yoga. Give up yoga. Just survive." everywhereist.com/2024/11/it-is-…

@JimLockardWine @RandallGrahm Worse than ever -

I can’t help but believe that somehow the election was rigged. At the very least I’d like to be convincingly persuaded that it wasn’t. If there is no resolution I can imagine this ideational stream will lead to madness.