The Pollack Group

The Communications Role Is Changing: 5 Shifts That Matter Most — Over the next few years, communications leaders will have to rethink how their function operates. Not tweak it. Rethink it. Via ⁦@StefanPollack⁩ forbes.com/councils/forbe…

This week’s #imPRessions episode welcomes Jennifer Symington of American Honda Motor Company, Inc., to discuss the power of brand sponsorships. From the LA28 Olympic and Paralympic Games and the #RoseParade, #Honda knows how to mark a moment. Tune in now 🎧pollackgroup.com/beyond-the-log…

Now Accepting Applications: The Big Red Grant pollackgroup.com/now-accepting-…

PR firm news: @RuderFinn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer mktg., customer advocacy and paid amplification under one measurable framework... @pollackgroup is accepting applications through Mar. 31 for The Big Red Grant, a $40,000 pro bono strategic PR & mktg. engagement program awarded to a nonprofit org. ready for growth... @DSSimonMedia releases a report that says almost seven in ten producers (68%) are more interested in airing a story when they know it has been optimized for AI odwpr.us/4rY6Rux

Keeping a 150-Year-Old Brand Culturally Relevant pollackgroup.com/keeping-a-170-…

The Pollack Group is now accepting applications for The Big Red Grant. pollackgroup.com/now-accepting-…

How AI Has Changed Press Releases pollackgroup.com/interesting-re…

When Generations Collide and Why That’s Good for PR pollackgroup.com/when-generatio…

imPRessions: Marketing a Modern Resort on the Las Vegas Strip pollackgroup.com/marketing-a-mo…

The Biggest Challenge for Public Relations in 2026 odwyerpr.com/story/public/2… via @odwyerpr

How to Protect Your Brand from Costly Scams pollackgroup.com/the-hidden-tra…

#LasVegas is the epicenter for entertainment, luxury, and nightlife and on this week's #imPRessions Kassidy Krystek, former Director of PR & Comms at Resorts World Las Vegas joins to discuss how to build buzz in the most competitive city in the world. pollackgroup.com/marketing-a-mo…

Accounts in transit: @pollackgroup is named nat'l PR partner for @CrossFit.... @TierOnePR is engaged by @apexfintech to amplify brand awareness, elevate executive thought leadership, and position Apex as a leading voice in the global financial technology ecosystem... @CIICpr is appointed agency of record for @AimHosp, which has properties throughout North America odwpr.us/4rhJCeU

Why Brands Should Consider Marketing On YouTube pollackgroup.com/interesting-re…

How Brands Stay Visible When the Headlines Work Against Them pollackgroup.com/breaking-throu…

imPRessions: Putting The World Into World Class PR pollackgroup.com/putting-the-wo…

What Podcasting Taught Us in 2025 and What to Expect in 2026 pollackgroup.com/what-podcastin…

Daniel Chou and John Cheng Joined The Pollack Group pollackgroup.com/welcoming-john…

imPRessions: The Evolution of Music Marketing pollackgroup.com/the-evolution-…

Exploring The Value That AI Has Brought To Earned Media pollackgroup.com/interesting-re…