PR ROWE

Uploaded this one at 11:59PM lastnight because I was determined to keep my Sunday deadline 😅. New post on Substack is now Live! open.substack.com/pub/theprrowep…

Revived my Substack to share my thoughts on visibility, strategy and the “disappearing act” we don’t talk about enough. 🔗: open.substack.com/pub/theprrowep…

On June 27, singer Royal Blu released his debut album, Spain Root, a 14-track project that pays tribute to Spanish Town, the area where he grew up. jamaicaobserver.com/2025/08/12/roy…

July Reggae/Dancehall Fresh Picks of the Month: Royal Blu, Cham, Shemmy J, Teejay & More billboard.com/lists/best-new…

The next Sound Check is April 17 ✨. Here’s a review of last month’s staging with Skeng, in today’s Gleaner: jamaica-gleaner.com/article/entert…

Tickets live NOW: caribtix.com/soundcheck

Skeng x Sound Check || Feb 20 📍Dubwise Cafè (82 Lady Musgrave Road) Tickets go live this week!

I’m sure there’s lots of nuances to it but I feel like there’s no way for the GRAMMY voters to go through and identify all the releases we think are more ‘deserving’ without some more legwork from the artists and their teams.

PR ground rules: No spray & pray No mass pitching No generic angles No relationship crutch No coverage begging Lead with value. Everything else will follow.

Valiant celebrates 26th birthday with performance at Soundcheck Jamaica, reflects on achievements jamaicaobserver.com/2024/09/24/val…

Likkle Vybz And His Brothers’ UTG Initiative Foundation Donate To Six Portmore Schools buff.ly/4cOQ5pA

PR isn't just about getting press. It's brand storytelling, crisis management, and reputation building. Most people only see the tip of the iceberg. There's so much more happening below the surface.

Stalk Ashley creates ripples at Sound Check 🎀 jamaicaobserver.com/2024/08/28/sta…

A Lash Artist, DJ and Publicist walk into a bar… 😌

More pics 📸: @Kaboommag1.

Another Sound Check in the bag! Check out some highlights from last week’s show with #Bayka ✨. Pics: @Kaboommag1 // Get your tickets to see Stalk Ashley THIS THURS: caribtix.com/soundcheck

STOP overcomplicating PR. Journalists want: 1. Unique angles or data 2. Timely, newsworthy stories 3. Relevance to their audience 4. Credible sources and quotes 5. Easy access to additional information 6. Visual elements (images, infographics) Cover as many of those as possible in your pitch.

influencer budgets are getting smaller and smaller. are we finding that influencer posts just aren't moving the needle, or are we just getting cheaper? talk to me.

Bayka rocks Sound Check - Jamaica Observer ⁦@Kevinjournalist⁩ 🙏🏾✨ jamaicaobserver.com/2024/08/19/bay…