Casey Brown

Zapier broke a cardinal rule of price increase, and it's not the one you might think. (Sometimes large [even 3.5x!] increases make sense.) Zapier's biggest mistake was cavalier & assumptive language that they knew what was best for @ShortFormErnie. Ew.

@ShortFormErnie @zapier Zapier broke a cardinal rule of price increase, and it's not the one you might think. (Sometimes large [even 3.5x!] increases make sense, though I don't know if that's true here.) Their biggest mistake was cavalier & assumptive language that they know what is best for you. Ew.

Your costs are rising, and the prices you charge have to rise too. Just don’t use this as the only reason for a #priceincrease. If you do, as cost pressure begins to relax, customers will expect a discount. Here are some better #priceincreasestrategies: boostprofits.com/raising-prices…

Staying in the moment. It’s another “something” elite golfers and elite salespeople have in common. If you want your salespeople to reach elite selling status have them follow the #ConsultativeSalesTraining tips in this brief #ProfitPointer. ow.ly/cbnH50K7uEH

What do elite salespeople and elite golfers have in common that makes them best of the best? One area is practice & preparation. This quick #ProfitPointer explains how these common traits can put your team on the path to elite #ConsultativeSelling status. ow.ly/pvm750K26pn

The best golfers follow at least 3 principles that make them elite. When it comes to #ConsultativeSales, research shows elite salespeople follow the same principles for success. Here’s what they are: ow.ly/3yCr50JUXAE

Are your salespeople struggling with a pending or recent price increase? They may need tools and training for #sellingvalue rather than price. Here are some tips and resources to help them sell a #PriceIncrease in this #SalesSuccessSnippet. boostprofits.com/video/cost-inc…

Haven't raised prices yet? Do it (or do it again)! But be sure your salespeople have #ValueBasedSelling conversations with prospects. Communicate the value delivered not "costs have gone up." Here’s a #SalesSuccessSnippet that explains more. ow.ly/KfRt50JGSE8

Still time to register for #ESX2022 next week! You can attend 30+ education sessions including mine: n "Navigating a Tight Labor Market – Find. Retain. Augment." when you sign up for an Executive or Deluxe Pass. Get 10% off with promo code 10GordonESX22! ow.ly/A9io50JopIp

Your costs are likely rising. Have you instituted a #PriceIncrease? If you have already or are getting ready to, I have a tip for you. Raise prices based on the value provided and not rising costs. Here’s how and why you need to #SellValue: ow.ly/8C6F50JtFT5

Registered for #ESX2022 yet? My session on "Navigating a Tight Labor Market – Find. Retain. Augment." is one of the 30+ education sessions you can attend when you sign up for an Executive or Deluxe Pass. Get 10% off with promo code 10GordonESX22! ow.ly/A9io50JopIp

I’m speaking at #ESX2022! Register for an Executive or Deluxe Pass to attend my presentation, "Navigating a Tight Labor Market – Find-Retain-Augment" & access all 30+ education sessions. ow.ly/RtEY50JiSPC Use promo code 10GordonESX22 & get 10% off! #SecurityConnected

Here’s a critical skill that #ConsultativeSelling requires - staying in the moment. It’s something that 68% of the top 10% of salespeople do. So, what is it and how can you build a team of consultative sellers who do it? boostprofits.com/consultative-s… #ConsultativeSalesTraining

#SellingValue requires it and it’s easy. Just make sure having conversations about money and budgets is included in your sales process. Early in it! As this #SalesSuccessSnippet explains, salespeople who do close 172% more business. ow.ly/JLgB50J1pmb

ICYMI: Boost Profit’s Casey Brown rocked the house at the recent #EOSConference2022 with her keynote "Confessions of a Control Freak.” Need a unique, riveting, and world-class #keynotespeaker for your next event? @pricingcasey is it! boostprofits.com/keynote-speaki…

#SellingValue requires a value proposition. It’s not a marketing tag line but a process to connect to what matters most to the customer. This #SalesSuccessSnippet explains its importance and offers a Value Proposition Tool Kit to help. ow.ly/2Uf250IVKZH

When #SellingValue, salespeople who uncover the available budget close significantly more business. The problem: 60% of salespeople are uncomfortable discussing money. Here's how to get your team to do better. #SalesManagement #SalesLeadership ow.ly/3Fi050Ivr32

Sales leaders often ask us, “What’s the best CRM?” Many are hoping a CRM will magically get salespeople doing the right activities. But a system won’t fix it. Here are ways to get the most out of any CRM. #ConsultativeSelling #SalesManagement boostprofits.com/a-crm-alone-wo…

#GGSimon has landed in Dubai for the first leg of her visit to the Middle East. Learn more about the program: ow.ly/ETO850IlXyF #GGInternational

#PricingInnovation can feel more like art than science. It doesn’t have to. Here’s how to price innovation by educating the buyer and using promotional techniques that induce trial. #SalesManagement #SalesLeadership #Pricing #PricingStrategy boostprofits.com/pricing-innova…