
You only experience someone like this once in your life time
BAAD!
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You only experience someone like this once in your life time


Every now and then, I take time to sit with my team and explain how money moves within the business. From the cleaner to the production team… everybody. I started this about 10 years ago and I’ve stayed consistent with it. Why? Because I realised a lot of people genuinely don’t know how it works. Some think if their outlet makes ₦1 million in a day, everything enters the CEO’s pocket, multiply that by 10 locations, suddenly the CEO is competing with Dangote. No malice, just lack of context. So, I break it down in the simplest way they can relate to. I’ll say, let’s assume your outlet made ₦1 million today. First thing, that money is not all ours. LIRS will take their share, say ₦50k for SCT. NRS (FIRS) will also take their share, another ₦50k for VAT. Just like that, we’re down to ₦900k. Then I remind them, remember Mrs Lade that went to the market to buy fruits, veggies, bottles, cups, tissues, cleaning agents, gloves… all those things you used today didn’t fall from heaven. Let’s say that cost about ₦350k. Now we’re down to ₦550k. Then there’s rent, diesel, NEPA, service charge, levies … let’s say another ₦100k. ₦450k left. Then salaries and other benefits for everybody that worked that day, let’s estimate ₦70k. ₦380k left. Then we do repairs, logistics… moving things around, fixing things that spoil, another ₦50k. Now we’re at about ₦330k. At this point, everyone is excited, yes, our outlet made profit! 35%+. Yay!! But we’re not done. Head office is not free. Marketing, the campaigns that brought the customers. Service providers. Other support staff, HR, Warehouse, Accounts, IT, that don’t sit in your outlet but support your work every day. Even me I will take something small home too. Let’s say all of these take another ₦180k. Now we’re at ₦150k. Then tax, about 30%. We’re left with roughly ₦100k. From your ₦1 million. And from that ₦120k, we still have to reinvest in the business, open new stores, improve systems, and also return value to investors (ah you forgot the oyibos who gave us money to open new outlets). So no, CEO did not carry ₦1 million home. I share this at town halls and general meetings, so people understand what’s really going on. Not everyone will fully appreciate it, but it does helps. Because once people see the full picture, they start to think differently. They realise every waste matters. Every overproduction matters. Every careless decision hit the bottom line. Every repair drain cash. If you run a similar business, especially with a large, low skilled or semi skilled team, try this. Break it down for them. Use numbers they understand. Make it real. You’ll be surprised how much ownership and awareness it creates. DISCLAIMER: All numbers are fictitious for the purpose of illustration, but you can choose to believe them... 😂😂.

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