P.ai

General Availability is here! 🎉 For a limited time only, you can try P.ai for free. Simply, authenticate at least 1 ad account. Next, tell us what you think using our feedback button. Or, put feature requests directly onto our roadmap. 🚀

@michaellorenzos Quant marketer. 👨‍🔬

Thinking in bets in marketing: I'll allocate a % of spend I am comfortable with in a campaign/medium I can't effectively measure but have a hypothesis over

@iamshackelford There is no funnier caricature of masculinity than the ‘Him’ from “Christmas gifts for him.” He doesn’t drink any liquid except for whiskey. Has 12 gold watches on each wrist. If you get him any other texture than leather, he’s going to throw one of his many pocket knives at it!

Best holiday gifts for men? Halp

Now is as good a time as any to figure out what’s truly working. So when the good times return — and they will — you carry no haemorrhages.

In a downward economy, marketing stands to make matters worse if spend only has to meet an ‘acceptable CPA’.

Get rid of all the waste & inefficiencies in your marketing spend. Only then are you ready to scale.

Brands that ran 15 tests (versus none) in a year report a 30% increase in performance. Our Head of Growth shares principles for testing your way to success.

@michaellorenzos @thetimes @raconteur 🤜🤛

Seeing your name on @thetimes hits differently... Thanks @raconteur for including me among great names in the industry #brandvsperformance #letsendthisfalsedichotomy

@heyitsalexP 💯

In your experience, what's a "third rail" topic on DTC Twitter? i.e. a word or phrase that provokes snap responses and derails productive conversation For whatever reason, marketing incrementality seems to be one for me.

@joshqharris p . a i

Tell me your startup, I’ll reply with a non-obvious growth hack to gain customers/reach:

@El_Goldstein @GetMr2 El, please meet @clickyricky he helps many of our clients at P.ai with this kind of thing. GetMr looks fab, btw!

Anyone have an all-star email marketing small agency or contractor for Klaviyo? Think full (but simple) email flow makeover for @GetMr2

Read on: programmai.com/blog/youre-the…

Wherever you sit in the business, you can make a difference. And wherever you are on the journey – sustainability will always keep you on your toes. The most important thing is to act now. Do something.

[THREAD] We asked @Sophduf , Corporate Sustainability Champion and Global Director of Customer Experience, how to drive sustainability across the value chain... #sustainablemarketing