Have you checked your post @RishiSunak? We know you love a grey hoodie so we've sent you a new one. We hope you'll join our #FundTheHubs campaign and support young people's mental health! #FundTheHubsRishi
“I want to be the Lover brand, what should I do?” This is a common question that I usually reply by asking a few others, like “what are the emotions you want to communicate?” and “how do you want your consumers to feel?”
#projectmlondon#archetypalbranding#emotionalbranding