Protein XYZ

What Makes a Good Collab? Or how the boring, captivating, strategic and unhinged collide. Read now on Protein XYZ: protein.xyz/what-makes-a-g…

Let Me Explain. A short theory of why everyone’s explaining everything online now. Read now on Protein XYZ: protein.xyz/let-me-explain/

2025 Reflections. The ideas that travelled furthest, resonated the deepest and created the most impact. Read more on Protein XYZ: protein.xyz/2025-reflectio…

Brand Britain Evolved featuring Martin Parr, Protect, Burberry, Ffern and Jim Legxacy. Read now on Protein XYZ: protein.xyz/brand-britain-…

Welcome to Centreless Culture. With no fixed point of reference, meaning spreads fast and splinters even faster, creating a network of micro-scenes. Read more on Protein XYZ: protein.xyz/centreless-cul…

If you missed our FORUM last week, here are the highlights and recording: protein.xyz/have-we-reache…

In a system hooked on speed and performance, stillness is a subtle revolt. Allow things to be incomplete. Let the quiet stretch. Meaning grows in those in-between spaces — the ones we usually rush past. protein.xyz/stillness-mode/

Polymarket isn’t a replacement for proper cultural research, but it’s definitely a new kind of antenna. Brands that lurk there get a glimpse of the viral tension that’s about to spill into everyone’s feeds. Read the full SEED here: protein.xyz/the-pre-viral-… #Polymarket

Meet the panelists joining us for our next FORUM: Have We Reached Peak Merch? For more details and to sign up for the event (4th December; 4pm UK time) click here: protein.xyz/have-we-reache…

The Detail Deficit: Pushing back against a culture addicted to efficiency and intent on flattening our senses. Read the full SEED here: protein.xyz/the-detail-def…

Have we reached peak merch? 🛍️ Find out in our FORUM next week – 4PM UK time on 4th December. Register here: protein.xyz/have-we-reache… Panelist announcements coming soon...

@MindySeu’s new book and performance, A Sexual History of the Internet, explores how sexuality, desire, identity and power have shaped our digital lives. We chat to the artist and technologist about the project. Read the full interview here: protein.xyz/sex-and-the-in…