PubMatic

As the tennis calendar heats up, premier tournaments like the French Open, Wimbledon, and the US Open draw millions of highly engaged viewers across CTV and streaming. Learn how brands can connect with fans during live match play, pivotal set moments, and around-the-clock tournament coverage from the sport’s most prestigious events. pubmatic.com/auction-packag… #Advertising #AdTech #Programmatic

Mobile monetization is entering a new era, and it belongs to publishers who diversify. At @Gamesforum Barcelona, one message came through loud and clear: the CPI playbook is no longer enough. For years, install-driven demand fueled growth. But today, eCommerce and performance brands are investing in mobile gaming with outcome-based budgets. They are not buying installs; they are buying intent, action, and measurable ROAS. The smartest publishers are not replacing what works. They are layering new demand, experimenting with formats, and partnering with platforms that connect them directly with commerce and brand buyers. At PubMatic, we believe in diversification without disruption. We empower publishers with SDK-driven creative control, direct access to eCommerce and performance spend, and AI-enhanced efficiency that strengthens, not replaces, human strategy. The shift is already here. The question is: who is ready to capture it? PubMatic's Lashanne Phang explains why the next phase of mobile monetization belongs to publishers who diversify. pubmatic.com/blog/the-next-… #Advertising #AdTech #Programmatic #MobileAdvertising

Bidstream integrity is foundational to trust and transparency in programmatic advertising. @AmazonAds' open framework is a positive step forward, and PubMatic is proud to be a partner in helping move the industry ahead. Learn more: mediapost.com/publications/a… #Advertising #AdTech #Programmatic

Heading to #POSSIBLE2026? Our team will be onsite to showcase how we’re transforming programmatic with AI, enabling smarter optimization, stronger performance, and sustainable growth at scale. Connect with PubMatic: events.pubmatic.com/pubmaticatposs… #Advertising #AdTech #Programmatic #POSSIBLE

Premium TV is evolving fast, and @DIRECTV Advertising is helping lead the shift. 📺 By bringing linear and streaming together and layering in AI-driven optimization, they’re delivering greater scale, precision, and transparency for advertisers. Read more in our latest Partner Perspectives: pubmatic.com/blog/partner-p… #CTV #ConnectedTV #ProgrammaticAdvertising #AdTech #Advertising #AI

The shift from AI to agentic isn't coming. It's here. PubMatic's Kyle Dozeman shares how agentic AI is already transforming programmatic advertising, driving efficiencies that simply weren't possible before. Learn how your brand can get started with PubMatic AgenticOS: go.pubmatic.com/unlock-program… #Advertising #AdTech #Programmatic

In January, PubMatic introduced AgenticOS, one of the first operating systems for agentic advertising. Since launch, we’ve seen the most rapid adoption of any product in our history, with more than 250 agentic deals transacted. In this deep dive, we go inside the full buy-side agent stack — from audience discovery through live optimization — and break down how open protocols work together to make agentic execution interoperable, auditable, and built directly into the infrastructure. pubmatic.com/blog/inside-ag… #AgenticAI #Programmatic #Advertising #AdTech

We're excited to celebrate three milestones! Congratulations to PubMatic's Abhinav Sinha, Pravin Kulkarni, and Sandeep Dhivar on 15 remarkable years at PubMatic! 🎉 We're grateful for their contribution on #TeamPubMatic and excited for what's ahead. 🙌 #PeopleatPubMatic #15Years #EmployeeRecognition

Curious about what AI agents can actually do in practice? Tomorrow, PubMatic's Mohsin Pervez will be taking part in “Agents! Innovation, Live From Europe” from 3pm to 5pm CET, hosted by @IABEurope This two-hour session will showcase live demos of how AI agents are already being applied across the digital advertising ecosystem, followed by an interactive Q&A. Register now: us02web.zoom.us/webinar/regist… #Advertising #AdTech #Programmatic

The future of programmatic is agentic. At PubMatic, we’re harnessing AI to drive smarter optimization, increased transparency, and stronger performance across the open internet. Connect with our team at #POSSIBLE to explore what's next: events.pubmatic.com/pubmaticatposs… #Advertising #AdTech #Programmatic

PubMatic is a sponsor of FutureWeek taking place on 16th April, where this year’s agenda will explore how artificial intelligence is reshaping advertising, commerce, and the broader media and marketing ecosystem. PubMatic’s Matt Salmon will be moderating a panel discussion, ‘Reimagining the Agency Value Proposition in the Age of AI’. He will be joined on stage by @wppmedia's Alexis Faulkner, @@dentsu_global's Ben Gott, DEPT®'s Jonathan Whiteside. Find out more: #agenda" target="_blank" rel="nofollow noopener">forum.futureweek.com/#agenda #AI #AdTech #DigitalAdvertising #Programmatic

The brands capturing the most growth from their media investments are not outspending their competitors. They're spending smarter, reaching the right person, at the right moment, with programmatic advertising. Connect with us to learn how PubMatic helps you unlock incremental reach across your entire media mix. go.pubmatic.com/unlock-program… #Advertising #AdTech #Programmatic

At Unity, our goal is to provide a stable, fair, and high-performance mediation environment where your inventory's performance is the top priority. We know that allowing multiple networks to bid for your inventory increases competition and helps maximize your revenue. To further expand these opportunities within LevelPlay, we’re excited to welcome @PubMatic as our newest ad network partner! 🤝 By integrating PubMatic’s OpenWrap SDK into your mediation stack, monetization teams can now access spend through unique and premium brand demand. New features are also available in LevelPlay SDK v9.4.0, including: ✅ Enhanced Fallback Logic: Our Ad Unit API now automatically serves backup ads if an initial one fails, protecting your fill rate and user experience ✅ Streamlined Privacy Management: A new, simplified way to manage user privacy status 👉 Learn more about the PubMatic OpenWrap SDK here: on.unity.com/PubMaticOpenWr… 📈 Explore LevelPlay: on.unity.com/LevelPlay

Mobile in-app advertising isn’t just growing; it’s accelerating. At the same time, the ecosystem is consolidating around a few key mediation platforms, making scale increasingly about access to where auctions are actually won. With @unity LevelPlay now integrated into PubMatic’s OpenWrap SDK, buyers can access inventory across platforms driving more than 90% of global gaming mediation. This gives them broader access to top in-app environments, clearer visibility into auction dynamics, and more consistent performance — all through the infrastructure they already rely on. Read more: pubmatic.com/blog/where-mob… #MobileAdvertising #InApp #Programmatic

PubMatic CMO John Petralia caught up with @MarTechSeries about the latest ad tech innovations and trends defining the next phase of growth. From growing demands for fee transparency to the rise of agentic AI, John explains why this is a pivotal moment for the industry and why marketing must be tied directly to business growth. Read the full conversation: martechseries.com/mts-insights/i… #Advertising #Agentic #AdTech #Programmatic

Heading to VideoWeek's New Video Frontiers conference next week? On Wednesday, PubMatic's Andy Jones will be joining the panel ‘The CTV Land Grab: Are European Broadcasters Rising to the Challenge? ’ alongside Anne-Laure Dreyfus - Coutinho, Director TV, @egtaconnect, Rak Patel, Chief Commercial Officer, @Channel4 and Fabrice MOLLIER, President, @Canalplusbrands, moderated by Tim Cross-Kovoor, Assistant Editor, VideoWeek, discussing how broadcasters are working together, evolving distribution strategies for the streaming era, and rethinking advertising sales models. #CTV #Advertising #AdTech #Programmatic

Why should agencies care about AI right now? 👀 PubMatic’s Bill McLaughlin explains how agentic AI is transforming programmatic, helping agencies navigate growing complexity by enabling real-time planning, activation, and optimization across channels. As adoption accelerates, agentic systems are reducing operational friction and unlocking smarter decisions across premium supply. Learn more in our latest whitepaper, The Agentic AI Blueprint: pubmatic.com/reports/the-ag… #Advertising #AdTech #Programmatic

The political advertising landscape is evolving quickly, with programmatic playing an increasingly central role. Last month at the AAPC Pollie Awards and the Campaigns & Elections Reed Awards, we met with leaders across the political advertising ecosystem and heard a consistent message: • AI is shaping smarter political media buying. • Transparency and premium inventory are essential to earning spend. • Optimized supply paths are delivering greater efficiency and control. The direction is clear: political buyers are demanding more precision, more visibility, and more accountability from their programmatic partners. Learn more about PubMatic's political advertising capabilities: pubmatic.com/blog/the-suppl… #Advertising #AdTech #Programmatic

AI is moving from analysis to action. Agentic systems can interpret data, generate insights, and act continuously, shifting from decision-support to active execution in marketing workflows. Download the whitepaper to learn more: pubmatic.com/reports/the-ag…

The 2026 U.S. midterms are on track to be the most expensive in history, and the campaigns that harness intelligent supply infrastructure will have a distinct advantage. In our latest blog, Punit Shah explores how PubMatic is transforming political advertising, enabling campaigns to maximize reach and drive measurable voter impact. Learn how PubMatic is driving smarter, more effective political advertising: pubmatic.com/blog/the-suppl… #Advertising #AdTech #Programmatic