Unity

Unity AI is now in Open Beta 🎉💫 We believe AI has the most impact when it helps creators move faster while staying in control of the creative process. Use our built-in agent tuned for Unity workflows or connect the AI tools you prefer via AI Gateway and MCP Server.

Detroit has always been the heartbeat of automotive innovation 🚗 Now, the Motor City is steering the next evolution of real-time 3D! Join us on May 19th for U/Day Detroit 2026 as we explore the future of Automotive HMI, Digital Twins, and AI-driven industrial solutions. Here’s what you can expect: ✅ Expert deep dives: Get an inside look at Unity 6, Asset Manager, and Unity Studio. ✅ Hands-on demos: Experience the latest breakthroughs in HMI architecture and interactive design. ✅High-level networking: Connect with industry pioneers during our evening reception at the Solar Bar at the Godfrey with pioneers from Stellantis, NTT Data, Disti, Altia, Harman, Ottawa Infotainment, QNX, and more. Space is limited, don’t miss your chance to be part of the conversation! Secure your spot and register today: udaydetroit2026.splashthat.com #Unity #UDayDetroit

Are you on a team in manufacturing, AEC, training, or product visualization? 🚧 Join our live webinar on May 6th to discover how to get more value from the CAD data you already have by transforming it into interactive 3D experiences for visualization, simulation, animation, user interaction, and web sharing. 🗓️ May 6 | 4:00 PM GMT / 11:00 AM ET ➡️ Register for the webinar: on.unity.com/CADWebinar

Reach is easy. Attention is hard. While CTV provides incredible scale, we know audiences often dual-screen with their mobile devices. And gaming is where that active attention lives 🎮 That’s why we’re helping brands identify active gaming audiences and extend that reach into CTV environments. It’s not about choosing one over the other, it’s about making them work better together to create a high-impact, multi-screen reinforcement strategy. Learn more: on.unity.com/CTV_MobileGami…

Today, we’re proud to expand our opportunities for Industry Partners by introducing an additional Registered Tier for Unity Service Partners and ISVs. This is a new way to elevate partner visibility, accelerate growth, and unlock greater value across the Unity ecosystem. Registered partners gain access to benefits designed to help them at earlier stages of their business to stand out and scale, including official partner badging, opportunity for placement in our Partner Directory if applicable, and access to internal partner communications and enablement resources. Whether you deliver expert services or powerful third-party solutions, the Registered Tier helps position your business for new opportunities. Learn more: 👉 Service Partners: on.unity.com/ServicePartner… 👉 ISVs: unity.com/partners/isv

Full tutorial series here: on.unity.com/IndustryFundam…

The Industry Fundamentals template is now available for download in the Unity Hub. Step through a series of in-editor tutorials that walk you through the workflow for building a 3D interactive industrial application in Unity 6.4. 🔗on.unity.com/IndustryFundam…

We are thrilled to be featured as a part of #GoogleCloudNext ‘26 for our work in redefining the economics of real-time AI ⚡️ As the demand for agentic AI and real-time processing increases, the challenge isn't just building models, it's running them efficiently at a global scale. By migrating our Unity Vector on-demand feature processor workloads to @googlecloud's new custom Arm-based Axion N4A instances, we’ve achieved: ✅ 20% improvement in cost efficiency ✅ Zero sacrifice in latency ✅ Industry-leading performance for our developer community This move underscores Unity’s commitment to sustainable, high-performance growth. We’re not just preparing for the future of AI, we’re building the infrastructure that makes it viable for every developer on our platform. Read more about Unity and new compute capabilities to scale core and agentic workloads from Google Cloud Next: on.unity.com/GoogleCloudNex…

Gaming attention moves across screens. Now activation can too. Unity has partnered with @IndexExchange to extend premium mobile gaming inventory and first-party gaming audiences into a cross-screen workflow across mobile and streaming TV. What this unlocks: ✅ Portable gaming audiences ✅ First-to-market activation beyond in-app ✅ New ways to drive full-funnel impact across screens Explore what’s possible: on.unity.com/IndexExchange #Unity #UnityAds #Programmatic #GamingAds #AdTech

We are at Hannover Messe this week ✈️ Come stop by our booth (Hall 14, Booth J13) to learn how automotive and manufacturing teams can leverage 3D to power better decision-making at every stage of product development, sales, and customer experience. We’re excited to be showcasing 5 live demos in collaboration with 8 industry partners: ✨Spiratec ✨@visionlib ✨@virtualware ✨@lsgroup3d ✨Realvirtual ✨CMC Engineering ✨Weavr ✨Arthur Technology Secure your spot: on.unity.com/HannoverMesse #HannoverMesse #HM26 #DigitalTwin #ManufacturingTech #AutomotiveInnovation

For many teams, the hardest part of real-time 3D is not the idea. It is the tools, installs, and handoffs needed to get a prototype in front of stakeholders. This new technical guide shows how Unity Studio reduces that friction by helping non-coding colleagues build and share real-time 3D prototypes in a web-based environment without deep engine expertise. Inside, you will learn: ✅ Top real-time 3D use cases for Unity Studio ✅ How it works with asset management and your existing 3D data ✅ A simplified interface designed for non-coders ✅ Step-by-step workflows to create and share your first prototype Get the free guide today: on.unity.com/UnityStudio_Qu…

We’re proud to share that Unity is now part of @IABEurope's Transparency & Consent Framework (TCF). This reflects our continued commitment to privacy, transparency, and compliant data practices across the digital advertising ecosystem in EEA. 👉 Learn more about this partnership: on.unity.com/IABEuropeTCF 💬 Reach out to us directly to help achieve your advertising goals in EEA: on.unity.com/TCFContactUs #UnityAds #AdTech #Programmatic #IABEurope #GDPR

We’re excited to launch Episode 4 of the Industry Partner Podcast; a series designed for Unity-certified partners. In our next episode, Unity's Senior Strategic Partnerships Manager, Natalie Mai, shares her insight for Unity’s Service Partner impact, scale, and the opportunities it creates for our Industry growth. 👉 Tune in to the new episode: on.unity.com/IndustryPodcas… 👉 Interested in becoming a Unity Industry Partner? on.unity.com/UnityPartners

Bowling isn’t just a game anymore, it’s a high-tech ecosystem 🎳 @qubicaamf is redefining the “night out” by merging traditional play with cutting-edge technology into a world with: 🎯 Real-time Interaction: Live scoring integrated into high-fidelity visuals 💫 Multi-Sensory Experiences: An LED wall and surrounding technology that transform every roll, combining sight, sound, and sensation 🎨 Immersive Storytelling: Engaging characters and experiences that bring the lane to life Curious about the "how" behind the magic? Check out the deep dive on our blog: on.unity.com/QubicaAMF

ICYMI: Unity’s Felix Thé, Chief AI Officer and Product & Technology, Grow, joined Eric Seufert on the Mobile Dev Memo podcast to discuss Unity Vector, our AI-powered user acquisition platform, and why high-quality, gaming-specific data is central to modern ad performance. This episode offers a clear view into how the industry is evolving, what’s coming next, and what you should be doing to stay ahead. 🎧 Listen to the full episode: on.unity.com/MobileDevMemo_… #Unity #UnityVector #MobileDevMemo

Traditional 3D tools promise powerful experiences, but they often come with hidden costs 💸❌ From developer bottlenecks and long iteration cycles to expensive software stacks, many teams find themselves stuck between static assets and overly complex tools. In our latest blog, we break down these challenges and demonstrate how a no-code approach can change the game. 👉 Learn how Unity Studio is streamlining 3D production: on.unity.com/HiddenCostsBlog

At Unity, our goal is to provide a stable, fair, and high-performance mediation environment where your inventory's performance is the top priority. We know that allowing multiple networks to bid for your inventory increases competition and helps maximize your revenue. To further expand these opportunities within LevelPlay, we’re excited to welcome @PubMatic as our newest ad network partner! 🤝 By integrating PubMatic’s OpenWrap SDK into your mediation stack, monetization teams can now access spend through unique and premium brand demand. New features are also available in LevelPlay SDK v9.4.0, including: ✅ Enhanced Fallback Logic: Our Ad Unit API now automatically serves backup ads if an initial one fails, protecting your fill rate and user experience ✅ Streamlined Privacy Management: A new, simplified way to manage user privacy status 👉 Learn more about the PubMatic OpenWrap SDK here: on.unity.com/PubMaticOpenWr… 📈 Explore LevelPlay: on.unity.com/LevelPlay

@Meta Learn more: on.unity.com/MetaPartnership

Unity and @Meta Extend Multi‑Year Partnership to Power Next‑Generation VR Experiences 🤝

Check out the mission in real-time: nasa.gov/missions/artem…

Hey @NASA, we’re loving the Artemis II web build 😉🚀