Pulkit Lather

airdrops don't build communities. they rent them. unless you do it right. which almost nobody does. most airdrop campaigns follow the same script. follow, retweet, tag three friends, join discord. numbers spike overnight. team celebrates. two weeks later the discord is dead and half the followers are bots. that's not a community. that's a leaderboard of people who wanted free tokens. the problem isn't the airdrop mechanic itself. it's that most projects use it as a substitute for community building instead of a reward for it. they run the campaign before anyone actually cares about the project. so the people who show up don't care either. they care about the drop. the projects that have made airdrops actually work did one thing differently. they built a real community first. people who believed in the product, engaged consistently, stuck around during the quiet periods. then the airdrop rewarded those people. sequence again. always the sequence. an airdrop at the end of genuine community building is a celebration. an airdrop at the beginning is just renting an audience you'll lose the moment the tokens hit their wallets. most projects can't tell the difference until it's too late. which airdrop actually built something real in your opinion? Curious if anyone has a good example.

@Pizza_DAO @brave @EricJohnArt @AttentionToken

🦁🍕🥳 Our @brave new tab takeover yesterday sent 200,000+ people to globalpizza.party! 🤯 @EricJohnArt made this pizza in honor of PizzaDAO's second year celebrating Bitcoin Pizza Day with Brave. ❤️ Missed the takeover? Enable new tab ads and earn @AttentionToken. 😎

@araghougassian Amazing, BET!

we’re hosting a 14 day founder program start from nothing build a working product make your first dollar online comment “BET” if you wanna join

@pulkitlather no

I am hiring for the coolest, funnest job ever (speaking from experience, here). If you’re an operator and want to break into VC, reach out! Perks: free housing in Silicon Valley & traveling the world w me to meet global founders. (We support relocation ✨) (Link in replies)

@FoxyhitsW Sucks honestly

ngl the X subscription system is a literal joke ive got $160+ in unsettled earnings and theyre telling me its below the minimum 💀 first, you wait an entire month for payouts and even then, no clarity on whether youll actually get paid second, theres a $50 minimum threshold just to trigger a payout 90% of the creators never hit that threshold and the platform just keeps 100% of it feels less like a creator system and more like a filter to not pay smaller accounts theyve given me $50 in the last 4 months lol they seriously need to fix this

@ProofofIntern And the marketing department is only you

when you get hired as a social media manager but realise the role is actually head of marketing…

@aixarizzo Everyone's shipping

i was a marketer with a portfolio now i have 6 repos on github ai is wild

@mariannehere Playbook Thanks already!

I'm giving away the exact community and distribution playbook people charge thousands for FOR FREE Comment "playbook" and I'll send it And this is FAR from the generic playbooks people share online Practical tips, frameworks, a full step by step action plan for founders who have a product but can't get consistent traffic or retention

@vidusshii Lets you slow down for a moment in a world of rush

There’s a quote from one of my comfort reads and it ALWAYS gets me!!! It says “it’s good to remind yourself that the world is bigger than the inside of your own head” This let’s you catch a breath!

@davidonchainx Nah, they'll just spend more on rapid development

If AI cuts development costs by 80% then companies will have massive budgets freed up Where do you think that money will go? It goes to marketing, content, and distribution We're about to see the biggest shift in spending in decades and most people aren't paying attention

@zaimiri Just pretend you don't see anyone there. Leave the body free, cover the whole state, try to use your hands while speaking and lastly, be real! You've got it, go crush it

Got my first public speaking opportunity this week. 150+ people. Lowkey nervous but want to put myself more out there this year. Any tips?

@anushkmittal How do you handle privacy mate

We have raised $8M to bring AI into your group chats. shapes.inc is the next-gen whatsapp, re-imagined to be AI first. Our life runs in group chats - it’s only natural for AI agents to join us in these conversations. Multiplayer AI is the next frontier for agentic systems. Excited to come out of stealth after 3.5 years of building and over 1B+ conversations.

@ripchillpill Lmao Rabby is pretty cool

LMAOOO THIS IS NOT REAL are you telling me that there are sooooo many crypto wallets??? and that out of all of these that billions added there is no Rabby??? wtf is going on? just moved the app on another phone

@Jeremybtc And it honestly breaking all the trust we had in defi

A US court is suing a DAO for $71 MILLION. The same $71 MILLION the DAO recovered for the victims. A few days ago I posted about crypto not being as decentralized as people think and it turns out I was more right than I knew. On April 18 the KelpDAO bridge was drained for $292 MILLION. The attacker was Lazarus Group. North Korea. Arbitrum’s Security Council used emergency powers to freeze 30,766 $ETH on chain. Roughly $71 MILLION. Not to keep it. To return it to the people who lost it. Then on May 1 a restraining notice from the Southern District of New York landed on the Arbitrum governance forum. It was trying to seize that exact $71 MILLION. Not the hacker’s wallet but the recovered money. Funds already earmarked for the victims. The people trying to seize the money aren’t KelpDAO users. They are American families who sued North Korea in US court years ago after their relatives were kidnapped and killed by the regime. They won. The court ordered Pyongyang to pay them more than $877 MILLION in damages. North Korea has never paid a cent. So when Lazarus Group, which is run by the North Korean state, stole $292 MILLION from KelpDAO, those families saw an opportunity. Their argument is that the stolen $ETH is technically North Korean money and since North Korea owes them, the frozen funds should pay down that debt. The entire point of DeFi was that no single entity could walk in and say stop. Not a court, a bank or a government. Yet here we are. The court isn’t wrong for trying. The fact that it can try at all is the point. The second a small group of people had the power to freeze those funds, the system became something the law could touch. DeFi has spent a decade arguing it isn’t a bank. The first time it acted like one, the courts arrived.

@naruto11eth Gimme moneyyy

gm, what a wonderful day to be unemployable in both ai and in crypto

@the_smart_ape This is the most stupid and fucked up thing I have seen since 2023. Never expected such a situation to arise. Aave clearly should get the funds back!

aave: yo arbitrum, send back the $71m you get from the hacker, we need it arbitrum: chill, we’re voting on it, you’ll have it in a few days. defi united, remember? aave: bet. love that for us (suddenly, american lawyers show up) plaintiffs: stop right there. that $71m is ours now aave: excuse me?? plaintiffs: we have old judgments against north korea. the hacker was lazarus group. lazarus is north korea. therefore the funds belong to north korea. therefore we seize them aave: wait. do you have proof it was north korea? plaintiffs: yeah, tweets aave: …tweets plaintiffs: and a news article aave: but even if it was them, holding stolen funds for 5 minutes doesn’t make you the owner?? plaintiffs: yes it does aave: so if i smash a tiffany’s window, grab a diamond, and a bystander grabs it back from me, your creditor friends can seize the diamond? plaintiffs: correct arbitrum: uhh… what are we supposed to do here plaintiffs: don’t move. everything’s frozen aave: but the funds belong to my innocent users?? plaintiffs: not our problem aave: if i lose this, nobody will ever stop a hacker again. why would they? the reward becomes a legal war with the thief’s creditors plaintiffs: not our problem aave: and sanctioned states will have an incentive to hack more, since stolen funds can pay off their old debts plaintiffs: still not our problem aave: (turns to the judge) your honor, either vacate this now, or make them post a $300m bond. we have days before the entire defi ecosystem cascades judge: (tbd)

@galileowilson It has been an amazing journey ser, happy birthday!

Today I turn 20. Spent most of my teenage years building and working while everyone else was partying and studying. skipped the studying. Skipped the normal path. While everyone was doing what kids do, I was figuring out how to go the other way, and looking back, did that incredibly successfully so far. It led me to the best places & industry I could've ever wished for. 30+ countries. rooms I had no business being in, doing business with people my dad's age. hundreds of millions generated for my clients. life changing money made. many lives changed, mine included. Moving to Dubai is still the best decision I've ever made. but it had its cost. today is the second year in a row I'm not with my twin sister and my family to celebrate due to business (we'll do that end of month). There were many sacrifices, went broke twice, but always kept going, never ever give up. Every year compounded into the next. all of it leading to right now & onward, at 20, getting to do genuinely cool shit in the most insane and opportunity rich era of technology we've ever lived through. Grateful for all of it. the people who ride along with me. the ones who believed & invested early. the ones still here. Cheers to so much more.

@monad Back on X!

@Ozacle23 Would love to know more details

Hiring a Founder's Office Generalist at Shram! 🚨 -45LPA + Benefits -stay and work from our villa in Indiranagar (no rent) -0-3 y/o experience -must be cracked -DM me/comment below, I'll send you the access to Shram. Study it for a week -> come out with a product breakdown+growth roadmap (Mac users only). Mail your findings - ojasvika@shram.ai

@vidusshii Hahahah

They say video content is easy, well tell that to my 2 remaining brain cells m’fers.