Paul Xue

Canadian PM Mark Carney: It’s my strong personal view that the international order will be rebuilt — but it will be rebuilt out of Europe.

Announcing Cofounder 2: Run an entire company with agents. It's the infrastructure for the one person billion dollar company - orchestrating agents across engineering, sales, marketing, ops, and design. (and yes that's my real grandma in the video)

The smartest marketing move of 2026 was made by a Canadian Premier League striker on a $30K minimum salary. Tomasz Skublak scored against Atlético Ottawa, ran to the camera, pulled a real estate business card out of his sock, and made a "call me" gesture. The clip cleared 1M views in hours. OneSoccer broadcast, Polymarket, Reddit's r/soccer front page, every Canadian sports outlet picked it up by morning. Run the math on what that exposure costs through normal channels. Real estate Google Ads in Ontario run $20-30 CPM. 1M+ targeted impressions through the standard realtor playbook is a five-figure invoice. Toronto realtors routinely drop $5K-$15K a month on Facebook, postcards, and Google to hit a fraction of that reach. Skublak's marginal cost was zero. He was already on the field. The camera was already on him for a guaranteed 5-10 seconds after the goal. The business card was pure attention surplus. The setup is what makes it work. The CPL's salary cap is $1.34M for a 23-man roster and the minimum is $30K, so every player runs something on the side. Most pick coaching or gig work that pays hourly and dies the moment they stop showing up. Skublak picked the one side job that compounds with attention. He spent 5 years grinding the Ontario semi-pro circuit while quietly building a real estate book. The card in the sock wasn't an idea he had on the bench. It was the harvest of a 3-year personal-brand investment that just needed one camera angle to monetize. He scored twice in that match. He's tied for the CPL golden boot. And he just generated more pipeline in 5 seconds than a $50K marketing budget would buy him in a year. The trade was never even close.