Rahul Luthra

I’ve made $1M with my design business since 2024. Here are 4 clients that I retained for months, where they came from and what is the reason they keep paying (it's more than my design skills!):

@Coinvo hehe ❤️

@rahulluthra22 👀

new work who dis

@Udhayya_ 🫶🙌🙌

@rahulluthra22 I can see a lot of work went into details and its awesome

@maybepratikk Thanks you brother! Appreciate the kind words 🙏

@rahulluthra22 love your work man, they go directly into my bookmarks

The never ending loop: One minute I’m deep in client work - deadlines, feedback coming in from different clients, discovery calls. Then everything finally gets done and I feel on top of the world.. but that lasts about 10 minutes. Then it’s like…I should probably post more, get more clients, learn more AI, keep up with trends, write my content. Does it ever stop lol

hero sections x 4

Designed these teasers earlier this year for a client. Had limited assets to work with and a tight deadline so decided to generate some backgrounds. We ended up going in a different direction so I'll will be releasing these as a freebie soon.

Worked on a project called Staxs, a platform for athletes. Think of it as a LinkedIn for athletes, a place to explore athlete profiles, stats and performances across different sports. Sharing some screenshots from the branding work and a few initial app screens I designed for them.

Thoughts on the 'unsubscribe' button. Should it be easy or hard to find? A lot of products make it very obvious. Others hide it, make it tiny, or add a few extra steps. There are arguments for both sides from a business and UX perspective. Curious what others think 🤔

A lot of people overthink investing. Not just money, but investing in general. Starting a business. Working on your health. Learning a new skill. Putting time into something that might pay off later. There’s always risk. But doing nothing is a risk too. Most of the good things in my life came from taking a chance on something that wasn’t guaranteed to work.

Snippets of multiple pitch decks for Rolai, an AI platform for higher education. Also spent way too long finding the right shade of blue 🤯

@vanshdevx @ituadesign @watermelonshHQ damn that logo straight up ripped from x.com/designme do better g

@ituadesign @rahulluthra22 @watermelonshHQ what's wrong with it ?

Been working on the new Designment website. Jumping between Cursor and Framer to build it and honestly while theres a a lot that can be achieved with custom code and AI, I'm still leaning towards Framer. A lot of the work is under NDA, but I’ll be uploading some of my other newer projects soon 👀

@anyasharma1122 Did u even read the post...

@rahulluthra22 Many people think that corporate meetings are very boring. Do you also think so?😊

One thing I don’t miss about the 9–5. Unnecessary meetings. Don’t get me wrong, I still jump on calls with clients when needed. I also do multiple discovery calls when a project requires it. But it’s nowhere near what corporate was like. Huge difference between the meetings I used to have in my 9–5 vs the ones I have now with clients. Now we get straight to the point. Focus on the work. Make decisions. That’s also a big reason I’m able to produce a lot more cause I’m not stuck in constant meetings. Freelance comes with a lot of work, but the clarity you get when you sit and design for hours with no distractions and proper focus is honestly the best part. Meetings about meetings… that whole loop still gives me PTSD lol.

One of my corporate clients flew me to Melbourne for a 3-day design hackathon to improve their conversions. We started by digging into the data and research, looking closely at user flows, friction points and where people were dropping off. There were a few clear problems: - Mobile optimisation wasn’t great. - Product pages were buried deep in the journey and hard to compare. - Call-to-actions were written around internal intent. - And the site was pretty jargon heavy. So we worked on a few practical fixes: - Simple plan finder on the homepage - “I am this → looking for this” - Help me find a plan wizard based on what matters to the user - Rewrote call-to-actions - Focused heavily on mobile optimisation - Cleaned up the navigation - Brought level 2 and level 3 pages closer to the homepage Conversions have gone up drastically since those changes. Always reassuring to see the effort pay off.

Last year I worked on a client project building a skills framework platform. Initially the client just wanted to reskin the platform. But once I went through the product, a lot of the flows were broken. A reskin alone wouldn’t have really fixed the problems. So I suggested redoing the flows and redesigning the platform properly from scratch. Their biggest concern was timeline. They wanted everything done in a month, which is why the original ask was just a reskin. Still stuck to the original timeline and got everything done. • 40+ product screens • All screen states • Landing page • Social templates Glad we could pull it off. Wouldn’t have given me the same satisfaction if we had just done the reskin.

@nickbakeddesign we're hanging to the last few days of summer :'( probably only a few weeks now!

@rahulluthra22 when is Australian summer ending? so i can feel good about our soaking weather

snippets from the weekend 🙌

Happy Monday. Quick rundown of what my week is looking like: - Working on scaling the business - Continuing current client projects - Kicking off 2 new clients - Working on some new branding directions for Designment - 3 discovery calls with some solid potential clients - Getting my partner @mmmkkaaayyyy more involved in the business March has been the best month the business has ever had. But also one of the most exhausting. So glad I’ve got a holiday coming up. Lessss go.

Last year, I completed a project for one of Asia's biggest gaming tournament platforms, Ascend. This is what was delivered in 35 days: - a 25-page pitch deck - Full branding + logo - 20+ brand assets + social templates - Prompts so they can generate unlimited brand assets themselves - Website (mobile optimised)