Ramli John

40-60% of users leave an app forever after signing in once. Because the onboarding sucks. That's why I wrote my new book "Product-Led Onboarding," which drops on Tue, June 8th! 🔥 Here's what you need to know.

@BenjaminPutano Milk-drinking poop machine as designed. Hopefully mom and dad are getting some rest!

Update: Poop machine working as designed!

@mattwensing Amazing! Congrats Matt

Career update for those following along! 👀 Fulfilling company-building work.

@0zne Whoa!!! Congrats, Enzo.!that’s exciting

Incoming, the biggest news of my life in 3... 2... 1... WE'RE JOINING AMPLITUDE!!! Why we’re making this choice:

Behind the scenes for Eureka launch day! @RamliJohn is here in Chicago and just kicked off his Product Onboarding Summit. First session is with @kate_syuma Later we're heading to Three Cities Social for our Book Launch Happy Hour. If you're in Chicago, join us! lu.ma/dkz1tk5v

The book launch party for @RamliJohn is featured on Luma Chicago! Join us and connect with fellow entrepreneurs, product people, and tech folks to discuss the future of product onboarding. Thanks again to @DrayDrayW and Three Cities Social for hosting! Link in the replies to RSVP 👇

@gaetano_nyc Haha you don't recycle your content every 6 months?

This dude is a cornball.

I'm excited to be hosting the Product Onboarding Summit to celebrate the launch of my new book! 🎉 Come join us.

Chicago startup and product people! Join me on Tuesday, June 24 for the launch of @RamliJohn's new book, "Eureka: The Product Onboarding Playbook for B2B Companies" Come for the food, the drinks, and the conversation about turning new customers into raving fans. Hosted by the inimitable @DrayDrayW at Three Cities Social. Link in the comments to RSVP!

@nathanbarry You should check out Gamestorming and The Business of Expertise. These two books inspired the illustrations for my new book.

What are the best illustrated or visual business books? For a book I'm working on I want it to be visually engaging and easy to share. Two that come to mind are The Coaching Habit and The 5 Types of Wealth.

40-60% of software users will sign up and never return 👀 On January 28, @RamliJohn joins @theDanDale to discuss how to go against the statistics and build a seamless product experience. Register here: bit.ly/3Wu5ZjO

@nbaschez @coreyhainesco @lexdotpage I was going to say this! I’m writing my book with the help of Lex. Everything Corey said, Lex can do and better

@coreyhainesco You can do all that and more in @lexdotpage! Our checks feature I think is a lot nicer for inline edits than cursor, because we do word-level diffs rather than the entire line, so it’s much easier to see what the suggestion is. It works on mobile, it’s collaborative, etc.

I've decided I'm writing my book in Cursor. Why? ✔️ integrated AI with full context of all contents ✔️ advanced prompting for editing ✔️ upload context docs and source material ✔️ amazing organization ✔️ perfect version history with GitHub ✔️ easy exports to markdown

@acapland Yes!! Making big moves for 2025

Touring a little space to record podcasts in person. What do you think? Should I invite guests to record here in 2025?

"Most companies' onboarding sucks!" "40–60% of users leave an app forever after signing in just once." Here's why, from onboarding expert @RamliJohn: — 1. Why Onboarding Fails and How to Fix It The biggest onboarding mistake? Skipping the basics. Too many teams jump straight to flashy product tours without understanding what success looks like for users. Start with user research: What are their goals? What challenges are they facing? Onboarding is like building a bridge. If you don’t know where users want to go, you’ll lead them to the wrong place. Make sure the “promised land” in ads matches the actual onboarding journey. Key tips to avoid failure: → Use research to identify user pain points and objections. → Build flows that guide users step-by-step to their goals. — 2. The Secret to User Addiction: Personalization Great onboarding systems treat users like individuals, not clones. Not everyone needs a basic walkthrough. Some want advanced tools right now. → Take a page from Duolingo: assess skills and tailor lessons. → Or Miro: recommend templates based on user roles. Even CrossFit nails this — personalized welcome sessions create an experience that adapts to user needs. The result? Faster “aha” moments and reduced friction. — 3. Onboarding Is the Key to Unlocking Revenue Growth Onboarding doesn’t just help users succeed; it drives revenue. The trick? Identify the right upgrade moments where users see value and are ready to pay. → Canva introduces Pro features while users wait to download designs. → Triggers like multiple signups from the same company? Perfect for upsell opportunities. Great onboarding creates value, then monetizes it. — 4. Emails: The Untapped Engine Behind Explosive Growth Behavior-driven emails are a game changer. → Example: Phantom Video emails users when they remove the tool during a call. These emails don’t just engage — they build trust and guide users to the next step. The secret is context. → Reach out after users hit errors, milestones, or moments of success. → Focus on high-fit, high-engagement users for value-driven touchpoints. — 5. Mastering Metrics and Leveraging PLG for Seamless Onboarding Metrics drive onboarding success. Track key metrics like time-to-value, activation rates, and drop-off points. But here’s the problem: without clear ownership, teams lose momentum. The solution? Cross-functional alignment. Here’s how to make your onboarding intuitive: → Adopt PLG principles: remove friction and deliver immediate value. → Personalize onboarding to user needs. — Check out the full episode for many more insights: Apple: podcasts.apple.com/pk/podcast/onb… Spotify: open.spotify.com/show/7vVEMqCSK… Youtube: youtu.be/Bifdm8y2Pww?si… This will take your onboarding game to the next level.

The psychology of activating free vs. paid users is entirely different. Yet most companies treat them the same. I partnered up with @RamliJohn to explain how to optimise for both:

Onboarding isn’t just signup rates. I’ve partnered with expert @RamliJohn to break down how you should be measuring. These are the four categories to track:

@BenjaminPutano This is the way! Love it.

@RamliJohn Yes! We add all pre-order customers to a Slack channel and talk with them every week. No, you don't get any customer data through Amazon

Here's an interesting trend I've noticed among non-fiction authors: The Direct Pre-Order. Instead of doing pre-orders through Amazon, B&N, and other major marketplaces, you sell your books directly through your own (or your publisher's) online store. Why do this? There are three huge benefits: 1. Build a direct connection with your readers 2. Offer bundles and unique pre-order perks 3. Keep 40% more of each sale by avoiding Amazon royalty fees Plus, it's just a better experience for your readers. Look at the examples I share in the video. We are doing direct pre-orders for Damn Gravity's two upcoming titles: 'The Experimentation Machine' by @bussgang and 'Building Rocketships' by @ojiudezue and @ezinneudezue But we aren't the only ones. @jposhaughnessy is doing this with his new book (published by @infinitebooks). Louis Grenier and @justinmooretfam are too (@TiltPublishing ). It's not a new thing... HBR and other indie publishers have experimented with this for a long time. But now it's easier than ever to pull off with platforms like Shopify, WooCommerce, etc. The Direct Pre-Order has tradeoffs... your sales don't count towards major lists and shipping is a bit more expensive (compared to FREE via Amazon Prime). But I believe it's worth the direct connection to you make with your readers. We will offer our books on Amazon, B&N, and all the major platforms when we launch early next year. But for Pre-Orders, we love being direct. What do you think?

@kamilrextin @JordanGal Thanks for the reco, Kamil! Hey Jordan, this is my jam. Happy to chat more! Here's more info: delightpath.com

@JordanGal @RamliJohn

Who can I hire to help with improving activation and conversion? We have a lot of signups now and I want leverage from an expert on activating and converting more of them. I'm thinking onboarding emails, videos, help docs, strategy, etc Anyone come to mind?

8 weeks ago, I left my full-time job to become a solo consultant. In the spirit of building in public, let me share my highlights, lowlights, and lessons learned:

💡 Masterclass in Authentic Success w/ @RamliJohn Learn how resilience & community built a thriving online presence & loyal following. From family crisis to mentorship, the journey matters. 🎧 Spotify, Apple, Amazon. #ConnectWithPurpose hubs.la/Q02Z5mML0 #AuthenticSuccess