Rasmus Christensen

16 posts

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Rasmus Christensen

Rasmus Christensen

@ras_christensen

Founder of Nordic Creatives — No. 1 UGC agency in Scandinavia creating +500 direct-response ads/mo. and talking creative strategy.

Copenhagen, Denmark Katılım Mayıs 2023
431 Takip Edilen91 Takipçiler
Rasmus Christensen
Rasmus Christensen@ras_christensen·
I spent 100+ hours building responsive templates for UGC statics And now we’re giving it away for FREE. This is how brands like @huel, @BloomSupps and @ritual produce hundreds of testimonial-style static ads that crush it in retargeting. What used to take hours in Photoshop. Now takes minutes with this Figma system: ✅ Pre-built UGC comments ✅ Responsive overlays (that auto-resize) ✅ Plug-and-play formats ✅ Ready for Meta, TikTok, Pinterest, etc. All you have to do is: → Duplicate the Figma file → Drop in your assets → Add text (use ChatGPT) → Done. We’ve produced over 1000+ statics with this system and should be charging thousands for it — but we're giving it away for free. 1. LIKE the post. 2. Comment “FIGMA TEMPLATES” And I’ll send it over (make sure we’re connected)
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Rasmus Christensen
Rasmus Christensen@ras_christensen·
The 80/20 Rule of Creative Testing (Copy this framework) When it comes to creative testing. Most brands test the wrong way: - They launch too many random variations with no clear hypothesis. - They make tiny edits and expect massive changes. - They keep “testing” but never actually scale winners. Instead, here’s how to run high-ROI creative tests: 1) Test big shifts, not micro-changes Changing the font size in your CTA won’t move the needle. But a new hook, new offer, or new angle can be a game-changer. 2) Look beyond ROAS If you’re only looking at immediate sales, you’re missing the bigger picture. Pay attention to metrics like: - Hook Rate (Is the ad capturing people's attention?) - Retention Rate (Are they staying engaged?) - CTR (Are they clicking through?) If these numbers suck, your creatives need work. 3) Cut losers fast. Scale winners fast. Too many brands cling to bad ideas because they “feel right” If an ad isn’t hitting KPIs in 48-72 hours, kill it. Move on. If it’s performing well. Don’t just let it run. Scale it. Example from our agency: We recently tested 5 new creatives for a brand spending $75k/month. Only 1 creative won → but that single ad made $50k at 3.2x ROAS. Conclusion: You don’t need more creatives. You need better tests. Stop wasting time on micro-iterations. Double down on BIG shifts. Follow me for more #UGC insights. #ugcopportunity #ugccreators
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Rasmus Christensen
Rasmus Christensen@ras_christensen·
Looking for UGC creators for an international supplement brand. Budget is $250/video showing and talking about their products. We're looking for: - Male and female 20-40 years old - US, UK, EU or Scandinavian Drop a comment and make sure we're connected
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Rasmus Christensen
Rasmus Christensen@ras_christensen·
We just made a new direct-response ad for Bodylab 🇩🇰 Here’s the final result vs. the concept 👇
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Rasmus Christensen
Rasmus Christensen@ras_christensen·
Creative of the week Direct-response ad produced by our in-house team. 🇳🇴 Brand: Bbhugme (industry leader) 🔊 Product: Premium pregnancy pillow 🤰🏼 Audience: Women, 20-40 ⏱️ Duration: 37 seconds 💡 Angle: Educational listicle Ad structure 👇🏼 - Hook - Educate on prob-solution - Validation - CTA - No-risk offer Follow for more creatives
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Rasmus Christensen
Rasmus Christensen@ras_christensen·
This creator made Soundboks almost $50k in 2 months... Here’s how: 1) Hard-hitting visual storytelling Instead of talking about the product. We instructed him specifically to toss it, drop it, abuse it… The message? This speaker is indestructible. 2) Immediate attention-grabber The first few seconds are pure action. No slow buildup. No fluff. Just high-impact visuals that stopped the scroll and got people curious. 3) Iterations We launched multiple variations. One ad completely outperformed the rest, proving that small tweaks can make or break performance. Lesson: Creative isn’t just content. It’s a performance lever. If your ads aren’t scaling past $5k/day profitably, you don’t have a media buying problem. You have a creative problem. Follow for more. Aktivér for at se et større billede.
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Rasmus Christensen
Rasmus Christensen@ras_christensen·
This ad for our client ran for OVER 1 month with: +43% hook rate and +44% hold rate Two key metrics to determine how well your creatives resonate with the audience See a great hook brings them in. A strong narrative keeps them watching. And a well-positioned offer sells. This is why we don’t just test hooks—we test entire frameworks. Most brands focus solely on grabbing attention but forget that keeping it is equally as important.
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Rasmus Christensen
Rasmus Christensen@ras_christensen·
Your creatives are either making you money or burning it. And 90% of DTC brands are doing it wrong. Your problem isn’t that your ads aren’t working. It’s that your creatives aren’t built to sell. Most brands focus on aesthetics over performance. They make ads that “look nice” but don’t convert. Truth is. Direct-response creatives are the best way to scale on cold traffic. Why? Because they’re built for one thing: getting the customer to take action. Here’s how to make your creatives sell: 1) Hook immediately → You have 3 seconds to grab attention. If your hook sucks, your ad is dead. 2) Problem-first approach → Customers buy solutions. Agitate the pain before presenting your product. 3) Social proof = conversions → Testimonials, UGC, before/after. Show real people using and loving your product. 4) CTA with urgency → If you don’t tell them what to do next, they won’t do it. Make the CTA clear and direct. 5) Iterate winners → Don’t reinvent the wheel. Double down on what’s working with small tweaks (angles, visuals, length). Our best-performing creatives are often ugly, unpolished, and convert like crazy. Because they don’t focus on looking good. They focus on selling. If your creatives aren’t built for performance, you’re leaving millions on the table. Follow for more.
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Rasmus Christensen
Rasmus Christensen@ras_christensen·
@Jayslawlife Hey Jay! Thanks for reaching out! If you have some UGC examples I would love to take a look and get back to you with some more details for the project!
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Rasmus Christensen
Rasmus Christensen@ras_christensen·
Looking for male UGC creators for a big brand campaign. Feel free to reach out. Age: 20-35 Countries: US, CA, UK, Australia (or native English) Client: Soundboks.com Send me your portfolio or a short presentation video. #UGC #UGCcreator
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Rasmus Christensen
Rasmus Christensen@ras_christensen·
@ConsciousUGC Awesome! Thanks for reaching out. Would love to see some more of what your boyfriend does
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Gabrielle S Washington
Gabrielle S Washington@ConsciousUGC·
@RasmusNordUGC Love this, I’m not a male but my boyfriend creates beats and does UGC content with me and he would love this opportunity since he’s in the music industry. 😊
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Rasmus Christensen
Rasmus Christensen@ras_christensen·
@mjsocialscom Awesome! Please feel free to send a portfolio or some examples of work. Would love to check it out!
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Rasmus Christensen
Rasmus Christensen@ras_christensen·
Thanks everyone! We still have 3 spots to fill and requests to go through! Will check out every single applications!
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Rasmus Christensen
Rasmus Christensen@ras_christensen·
HIRING CREATORS! We're looking for Scandinavian UGC creators for a big upcoming UGC project for an international brand. Feel free to reach out if you're a Danish, Swedish, Norwegian or Finnish creator and post a link to your portfolio. Thanks! @UGCOpportunity @AugustNordUGC
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