Raul Valenzuela

👟 Adidas Gazelles and Sambas are way overpopulated. They took over faster than the Vans S8 in 2010-2020. The same will happen with the Puma Suedes. Another iconic low top shoe.

What’s marketing about? 1️⃣ Gaining new customers, and 2️⃣ Increasing the lifetime value of your customer base.

“Decolonizing Design” by Dr. Dori Tunstall. An audacious scholar and former dean at @OCAD Kristin was running the shop that Sunday. She told me the book was almost sold out, and to tell Dori they need more! I love seeing work from mentors, friends, and comrades out in the wild.

While in Chicago earlier this year, I visited the Fine Arts Building, built in 1898. In there, was @exileinbookvill , an independent book store with an intimate space. As I browsed, I came across ⤵️ …

@JaiDolwani @airtable Sounds like they can’t handle a high demand for help

Why does @airtable respond to customer service inquiries with a no-reply email and no way to respond?

@theChrisDo I still remember when you dropped the typography course live on YouTube. You are a testament to consistency and evolution 🐐

I’m 51. Started YouTube at 42. Got serious on IG at 46. YT subs now at 2.1m IG followers 880k LinkedIn 420k Twitter 100k I did it. You can too. But you have to start. Give before you ask. Focus on getting better & not the numbers. Learn before you scale.

Parents to kids are like soil to seeds 🌱🌳

Made reels in 2022? Put my last tweets into action👇🏽 𝟏) Find your 3-4 most viewed reels 𝟐) Compare their non-follower reach % 𝟑) Build on the reel with the highest % How to build on content → u can think about it in 2 buckets: 🪣topic/theme/narrative 🪣format/visual/creative

Another example of a winning #instagram reel with high non-follower reach %. This reel from Q3 (Jul-Sep) got a non-follower reach of 88%. • 👀 viewed by 13,800 people • ❤️ 436 likes • 📁 86 saves

Winning reels VS meh reels. These #instagram reels went live between July and September. The best ones have a non-follower reach of 90% or more. Our winning reels rack up 10 to 15X more views than our average.

@binghott Back to nailing the basics

This post has 1.6 million likes! This is what users want to see on IG/FB/TikTok. This low res stuff is what people expect to see. Your ads are competing with this for attention. Pretty ads stand out and get skipped. Embrace this native aesthetic. Make ugly ads.

@tclarkmedia Knowing when to retire top-funnel blog posts that have been revamped/updated over time more than 2-3 times.

Founders and CMOs, quick question: What's your biggest pain point when it comes to growing on organic social? Help me out, I'm tryna see something

Reels are effective for reaching new audiences on Instagram. To learn which themes/formats are reaching new audiences the most, track the reel’s "non-follower reach." Then you can build on the winning reels to turn new viewers into followers.

If the non-follower reach is 90% or higher, that reel crushed it. Instagram’s algorithm recommended the reel to a lot of people who don’t follow you. They saw it on their explore page.The best part is that IG can continue showing it for 2-3 weeks.

After analyzing 70+ Instagram reels this year, there is a pattern I’ve seen in all winning reels 👉🏽 the best ones have a non-follower reach of 90% or higher. Where to find this metric? Just tap on the reel’s insights. It’s the blue portion of the donut chart.

This is related to empowering your team to be an extension of your decision-making.

@eliweisss Lack of sound judgement or too rigid guidelines for team to decide at their discretion

Folks, what are your thoughts on this video? WWYD?? Should CX teams peddle “policy” and not go with gut for VIP customers? Do you think they handled it right (notwithstanding the viral vid)?

📨 Subject line of the day. Courtesy of @seedhealth

Feature headline on Wired mag 📨 Target is going all in on #BFCM

Some takeaways from Q3: → September was our weakest month. → Our content reach is growing in the 18-24yr demographic. → Follower growth came from smaller audiences in Europe 🇬🇧 🇩🇪 & Asia 🇮🇳 (Our US + CAD audience is 55%) Are you seeing these trends in your #instagraminsights ?

The repeat/redo function on excel (google sheets) is too good! Just hit F4 to repeat your last action. Useful for marking highlights in my analysis. ➡️ formatting cells, paste especial, deleting rows, and more. #contentstrategist #socialmediainsights

I dive deep into #instagramanalytics Currently reviewing quarterly performance for Q3. What apps/tools do fellow #contentmarketers use for instagram insights?