Rav Dhaliwal

Despite some tough times in tech, there are still lots of opportunities for #customersuccess ravsterd.medium.com/the-opportunit…

what’s the first movie you think of when you see this?

@RealEmirHan Amy Adams

Name one actor who is long overdue for an Oscar

@ATRightMovies The Prestige 🎩🎩🎩🎩

Happy birthday CHRISTOPHER NOLAN. Which is your favourite of his?

@sarahdrinkwater @HappeoHQ

Who's working on next-gen intranet? Maybe consequence of spending years at Google (god tier tool, excellent ppl search, huge transparency) + early stage startups (variable) but; intranets are real unlock for alignment + speed. Yet still we cobble together various bad tools...

@Gibboanxious Merkin Muffly!

Which character do you like most in a Stanley Kubrick movie???

@RealEmirHan Generation Kill (mini series)

What’s an HBO series (that’s not The Wire, The Sopranos or GOT) that y’all would recommend?

@ThatEricAlper Apocalypse Now

What movie did you see at way too young of an age?

@mikemovies @BrambleJim podcasts.apple.com/us/podcast/roc…

@lizslayed @ThePCCLondon Definitely an offer one couldn't refuse 😀

I’m really happy to be spending my Sunday evening at @ThePCCLondon watching a perfect film, The Godfather ❤️ Amazing summer vibes today, but 3 hours in the dark with this film is totally worth it.

@SaaS_CMO_Pro 👏👏👏

💸 Brand Building on a Budget 🚀 I’ve been doing online tech startups my entire life (past 30 years). Sometimes I had a big marketing budget, sometimes I had zero budget. ¯\_(ツ)_/¯ But I started with zero budget. And having nothing is the mother of invention when it comes to finding creative ways to build a brand. 🌟 So this video is for all those AI and SaaS startups that WANT to create a brand but just don’t have the budget for it (don’t worry, you are not alone). 💪 🌟 What is a Brand? To me, a brand is the sum of every single experience someone has with your company. It’s not just your logo or slogan—it’s every interaction. With this mindset, you can start creating better experiences that help you stand out. ✍️ Creating a Unique Editorial Tone and Voice Most B2B SaaS software sounds the same—boring and monotonous. At Slack, we created a unique, witty, and charming voice that we used everywhere, not just on our website. Train your team to use this voice in all customer interactions, from support tickets to release notes. 🎨 Unique Visual Identity Don’t be afraid to be bold with your visual identity. At Zendesk, we embraced green, which helped us stand out. Your visual identity should be consistent across your website and product. Remember, users spend most of their time in the product, so make it visually engaging. 🌟 Put that brand INSIDE your software Too many times as marketers we spend all our time on the top of funnel (website, content, ads) and ignore the product itself. I get this is harder as you need to work with product and engineering to make changes (whereas you normally have full control over the other areas). But it is such an easy win to infuse your brand into your AI and SaaS software. 😃 Having Fun with Your Brand Create fun, delightful moments within your product. For example, Carta adds a fireworks display when you receive a stock option grant. These moments make the experience memorable and enjoyable. Measure how fun your product is by sending simple surveys to users. 💡 Small, Delightful Moments Small gestures, like handwritten notes, can make a big impact. At Slack, we sent Slack socks with handwritten notes to customers, which generated a lot of positive buzz online. These little things can create a strong, positive perception of your brand. 🦥 Using Mascots Mascots can add personality to your brand. At SaaS CMO Pro, we have a sloth mascot that adds a fun element to our communications. Consider incorporating a mascot into your user experience to make it more engaging. 📊 Measuring Success It’s important to measure the impact of your branding efforts. Use surveys to gauge brand sentiment and see how users feel about their experience with your product. Adjust your strategies based on this feedback to continually improve. 🚀 Final Thoughts Building a brand with zero budget is possible. Focus on creating unique, engaging experiences and measuring their impact. Start with small steps, like improving your signup flow or adding fun moments to your product.

@jasonlk @lennysan ravsterd.medium.com/the-opportunit…

"Should Customer Success be tied to driving revenue? Or just retention? It's a tough one." with @lennysan

@lizslayed A double bill with "Starship Troopers" would be superb.

I loved seeing Robocop on the big screen again. God it’s fun. The villains are almost cartoonish, but the commentary is so clever. My favourite thing is the relationship between Murphy and Lewis, which is the heart of the film ❤️ “Murphy, I’m a mess.” It’s just excellent.

@uncle_june "You're at the precipice of an enormous crossroads"

What quote from The Sopranos do you quote in real life?

@lizslayed @CentralPictureH On the big screen? I'd buy that for a dollar! 😀

My plans for tonight fell through so it’s a solo cinema date for me! It’s not a bad consolation tbh. I’m really excited to be seeing Robocop on the big screen again at @CentralPictureH 🙌 Nothing like some violence on a Friday night.

@TheCinesthetic "I don't want to be a product of my environment. I want my environment to be a product of me"

What is the most random movie line you have stuck in your head and/or use a lot in real life?

@lizslayed Prepping for Robert Eggers "Nosferatu" later this year? 🧛‍♂️

I went to check on my big kid in between work calls and he was lying on his bed reading Bram Stoker’s Dracula. What a kid 🥰

@mikemovies "We're here to preserve democracy son, not practice it" - classic Hackman

@lizslayed @ThePCCLondon Watch out for Wonton!!

I’m SO EXCITED to be seeing Garth Marenghi’s Darkplace in the cinema for the first time at @ThePCCLondon tonight! 🙌

@TheCinesthetic Nineteen Eighty Four

What's the best dystopian movie you've ever seen?