Rebekah Kondrat

Unpopular opinion: The future of retail is less tech-enabled than most analysts think. People will shop in stores because they want human connection. Not to touch a screen. (They can do that at home) Brands with a strong customer focus will win—just like they always have.

@Watch_Velocity @190k this is fantastic. Cannot wait to watch and seriously congrats on this!

Hollywood spent $100M+ and years to make The Social Network, WeCrashed, SuperPumped. they're too slow. introducing Velocity. legendary tech stories, shipped fast with AI. first drop: Twitter Wars which company should be next?

@EmmettNaughton @Shopify @graceclarke I said this exact thing. Also the sun was so bright I think I got a tan 😎

@rdkondrat @Shopify @graceclarke How does one get any work done there, with a view like that?!

Got to visit the new NYC @Shopify office this week and it was lovely! @graceclarke do you work out of this one?!

@graceclarke @flexiblefoodie Truth. And I’m so glad I’m not the only one that gets weirdly irrationally angry about stuff like this. And also any opportunity to brag about @flexiblefoodie is worthwhile!

@rdkondrat @flexiblefoodie Like, the number of them who had a seriously uninspired product idea.. Took me a minute to get over feeling weirdly angry (unsure why) and realized, sometimes, people just don't know what we know! Also, it's a fun chance to brag about @flexiblefoodie 😊

Lovingly recalling the era of work when so many people asked us to recreate Graza, I had a copy-and-paste reply of why it was impossible.

Okay CNBC but do we really think athleisure is slowing down? My Gen Z/Gen Alpha children beg to differ… But they are also buying denim. So I think two things can be true. Ppl still like athleisure *and* are buying more denim.

@flexiblefoodie @minafahmi @btravisNYC Ohhh congrats! So cool to see how you’re expanding :)

Excited to be working alongside @minafahmi + @btravisNYC as I dive into my first tech product. Stream has changed my world for the better and I cannot wait to see the power that voice has for everyone.

@kaleighf @TIME omg congrats!

New byline secured today with my first assignment for @TIME 🥹

How was everyone’s cyber Monday/week/month…? (Plus some ballet)

NYC friends—head to 65th and Mad today for one of the most beautiful stores I’ve ever worked on! @frankandeileen is open for business (with a cute cottage out front) You do not want to miss. And congrats to the entire team!

Request a spot here: lnkd.in/eFXv-ZTw

NYC retail peeps! Rekon is hosting its first-ever event (with help from Sandy Hernandez, the Retail Muse). Almost all of our spots are full, but there are a few left! Join me for a candid convo about what it's really like to open your first store.

Oh my…

@philwinkle lol you’re always right…eventually…maybe…

@rdkondrat and this after I've changed my tune on the creator economy!

🇺🇸Condé Nast to launch Influencer Storefront Platform. "History doesn't repeat, it rhymes." Well, no, it's just repeating. Again. "Content-to-commerce" has been tried every 5 years by the big publishers and has followed every fad imaginable. I know, I worked on half of them.

@Tshea0314 For the record, I’ve been using the em dash in my writing for like a decade an I am not stopping now so don’t @ me when you see it!

“What started as a… turned into a…” Is also now officially marked dead, along with the emdash, thanks to AI

Store Opening PSA: if you are around NYC, stop by the new Jewelry Hall at @Nordstrom on 57th. The whole hall is kind of monotone chrome and grey but there one standout brand (ahem, and client) 😉 Congrats to Muse x Muse on a fabulous, colorful space!

@iiiitsandrea Can I add protein/collagen/creatine to it?!

pumpkin spice bobba tea matcha we're living in fucking hell

Legit question: can you short a product category? Asking for a friend…

@gerstenzang Nono. Disney’s marketing to this tween/teen demo is still top top.

@rdkondrat I’m old enough that halfway through the tweet I assumed the teenager’s first pick would have been Lady Gaga

Tell me you have a teen daughter without telling me you have a teen daughter… While y’all were at Lady Gaga at MSG this weekend I was at UBS arena in Elmont at Descendants x Zombies Worlds Collide. I’m sure it was just as good.