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Rebecca 🤍
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Rebecca 🤍 retweetledi

Can’t believe I’m posting for the first time since leaving Team 10 to comment on Justin’s Coachella set lol…
Anyone calling it lazy is missing the business.
He sold his publishing and artist royalties to Hipgnosis in 2023. UMG owns the master recordings. Every minute he spends performing the old catalog is a minute he's putting in work for other people's royalty checks.
Playing the YouTube videos costs him nothing. No band, no backup singers, little production. Fans still get records like Baby, Sorry, Beauty and a Beat, and Never Say Never. All the nostalgia, none of the overhead. He saved his actual performance for Swag, which is the era he owns.
He also got discovered uploading videos to YouTube as a kid. A laptop on the main stage is the most intimate, on-brand, and authentic thing he could've done.
And he's in a completely new chapter doing it the way he wants. No Scooter, new team, new business structure. Full control for the first time in his career.
If you didn't like it, you're just not a Belieber 🤷🏼♂️
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Rebecca 🤍 retweetledi

A 13-year-old Canadian kid uploaded R&B covers to YouTube in 2008 from his bedroom. A talent manager named Scooter Braun stumbled on the videos and signed him.
For the next 15 years, Braun controlled everything. Tours, branding, business deals, public image. The kid became the biggest pop star on the planet, sold 150 million records, racked up 32 billion Spotify streams, and had three Diamond-certified singles before turning 25.
Then in 2022, he got hit with Ramsay Hunt syndrome. Partial facial paralysis. Cancelled the world tour. Disappeared from public life entirely.
Here's where it gets interesting.
In January 2023, he sold his entire 290-song catalog to Hipgnosis for $200 million. Every song he'd ever released. "Baby." "Sorry." "Love Yourself." All of it. Gone. At 28 years old, he cashed out his past.
Then he dropped Scooter Braun. After 15 years. No manager. No agent. For the first time in his career, nobody was making decisions for him.
Fast forward to this weekend. Coachella calls. He picks up the phone himself. Rolling Stone confirmed he negotiated his own headlining deal directly with Goldenvoice. No agent commission. No manager cut. $10 million for two weekends, and he kept all of it.
Then he walked onto the biggest stage in music, sat down behind a MacBook, and pulled up YouTube.
He played "Baby" from 2010. He played his bedroom covers from 2008. He harmonized with his 13-year-old self in front of 100,000 people. Katy Perry joked about whether he had YouTube Premium.
Half the internet called it lazy. The other half called it genius.
They're both wrong. It was a receipt.
He sold his catalog for $200 million. He fired the man who discovered him. He negotiated his own deal. And then he went back to the exact platform where it all started and said: I built this from a laptop. I'm headlining Coachella from a laptop. And for the first time in my life, every dollar is mine.
The kid from YouTube just closed the loop.
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Rebecca 🤍 retweetledi
Rebecca 🤍 retweetledi
Rebecca 🤍 retweetledi
Rebecca 🤍 retweetledi
Rebecca 🤍 retweetledi
Rebecca 🤍 retweetledi

Some of these #spoilthevote photos just scream I left school at 12 to become a full time mad bastard
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Rebecca 🤍 retweetledi
Rebecca 🤍 retweetledi

@justinbieber justin bieber was really the last male pop superstar. none of the the current male pop singers are ever going to touch this level of fame
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Rebecca 🤍 retweetledi
Rebecca 🤍 retweetledi

@noliver75’s #1 fan, my only request is for Nicola to stop cutting across people please and thanks 🤣 #SpotifyWrapped open.spotify.com/wrapped/share/…

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Rebecca 🤍 retweetledi

To all the middle class boomers who bought their gaffs for fifty grand and then pulled the ladder up on the next generations by voting FF and FG for profit I hope your grandkids realise how fucking selfish you are
#ge24
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Rebecca 🤍 retweetledi

Remember,if you vote FF or FG you’ve absolutely zero right to complain when your children can’t get a doctors appointment,a hospital bed,a school place,a room to rent,a house of their own for their family,if you vote FF FG you’ve chosen this life for them.
#GE2024
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