Rob Reiter

This storefront sits directly at a corner with active turning traffic. Vehicles making turns here are accelerating, adjusting lanes, and often correcting position at the same time. When control is lost in that condition, the building is immediately in the path.

@AJMacDonaldJr Thanks @AJMacDonaldJr 100 times per day at #Unprotected locations just like this one.

@ABC7Chicago @reiter_rob Storefront Safety - storefrontsafety.org

Dramatic surveillance footage showed the wild moment a vehicle crashed into a clothing store in Oklahoma City on Tuesday, April 14, narrowly missing shoppers. A statement from Uptown Cheapskate OKC North said nobody was injured in the incident. “Things are a little out of place in the store, so please bear with us as we try to get things back to ‘normal’ after this!” the store said. The video shows a car smashing through the entrance windows of the shop, before plowing into clothing displays. Several customers were just inches away from being struck. According to local news, police were investigating the cause of the crash.

@ABC7Chicago Thanks!! Isn’t that amazing? It happens 100 times everyday in the US and most coverage only comes when there is great video.

Thrift Store Tulsa, Oklahoma Impaired driving is not rare.  Our data from the Storefront Safety Council puts the percentage of hashtag#StorefrontCrashes caused by impaired drivers at 15%, with thousands of incidents each year.

Preschool Elementary School Indianapolis, Indiana The proximity of children to vehicle traffic needs to be addressed by providing some measure of protection between oncoming vehicles and classrooms like this one.

Elementary School Laredo Texas Walls are not vehicle barriers. Windows are not safety features. This crash did not defeat a hardened structure.  Children deserve more than architectural optimism. #StorefrontSafety #SchoolSafety #ChildSafety #PublicSafety #BuiltEnvironment

Elementary School Boise Idaho Inexperienced young drivers.  Traffic volumes increase.  Driver impairment is increasing. Exposure to wayward vehicles goes up, but protection of students does not. This vehicle entered a learning space because nothing stopped it from doing so.

Daycare Richmond Hill Ontario After every daycare crash, the same question comes up. Why was there no protection here? I wish people would ask those questions BEFORE drivers crash into classrooms, and not after. The answer is usually simple. It was never required.

Daycare Early Childhood Education Edmonton Alberta Children do not understand risk zones. They do not hear engines accelerating. They cannot move fast enough. This facility placed classrooms against an exposed sidewalk with no safety barriers in place.

Chiropractic Clinic Lorain Ohio Medical offices are funny – we assume they are safe because they serve patients. But safety is not implied by purpose.  When parking spaces are aimed right at waiting areas or treatment rooms, disasters can occur.. No setbacks.  No protection.

99 Ranch Market Westwood Los Angeles California Fatal crashes at UNPROTECTED corner locations are frequent, as traffic conditions and sidewalk ramps create some of the most dangerous storefronts in the country. This building sat directly in the line of travel.

@alancornett Exactly. Another example of a municipality preferring security theater over effective safety measures.

Not much of a barrier.

Concrete pillars — commonly known as bollards — can stop a car. This is not theory. It’s proven, available, and routinely ignored where it’s needed most. #StorefrontSafety #SafetyByDesign #PublicSafety #PedestrianSafety #CrashPrevention #BuiltEnvironment #Infrastructure

One of the most common factors in vehicle-into-building crashes is the absence of any sufficient barrier to stop an out-of-control vehicle. This risk is known. The engineering exists. The lack of protection continues. #StorefrontSafety #SafetyByDesign #PublicSafety #Pedestrian

Bollards protecting the trash dumpster — but no protection at the storefront where people stand, walk, and work. This isn’t an accident. It’s a design failure. #StorefrontSafety #SafetyByDesign #PublicSafety #RetailSafety #PedestrianSafety #CrashPrevention #BuiltEnvironment

Vehicles crash into UNPROTECTED convenience stores more than 20 times per day. Predictable. Preventable. Still happening. #StorefrontSafety #StorefrontCrash #PublicSafety #ConvenienceStoreIndustry #PedestrianSafety #SafetyByDesign #RetailSafety #UrbanSafety #BuiltEnvironment

Should franchisors be required to disclose the risk of storefront crashes when signing new franchisees? When vehicles hit businesses 100+ times a day, transparency isn’t optional — it’s protection. #StorefrontSafety #FranchiseIndustry #RetailSafety #RiskManagement #PublicSafety

@Boenau And legally.

"The pedestrian came out of nowhere" because people illegally park right up on the corners.

Cars crash into convenience stores up to 20 times a day in the U.S. This isn’t rare — it’s a systemic safety gap we can fix. #StorefrontSafety #StorefrontCrash #PublicSafety #PedestrianSafety #CrashPrevention #UrbanSafety #RetailSafety #InfrastructureSafety #100TimesPerDay

More than 10 people are seriously injured EVERY DAY from cars crashing into buildings in the U.S. This isn’t rare. It’s a daily public safety failure. hashtag#StorefrontSafety hashtag#PublicSafety hashtag#CrashPrevention hashtag#PedestrianSafety