Reshift Media

Franchise digital marketing is broken. So we fixed it! Join us live at 1pm EST on April 8 as we unveil the next evolution of Franify, the most powerful digital marketing platform EVER built for franchise systems.​ reveal.franify.com #franify #FranchiseMarketing #franchising

#SEO is shifting from rankings to recognition, measured by how visible and trusted a brand is across AI answers, publications, and discussions. Learn why it matters and how to build it. buff.ly/kZNMsqh

Discovery on #Facebook is becoming more search-led as users look for content, communities, and conversations directly within the app. It may be worth rethinking how discovery is shifting from external search to in-platform search. buff.ly/lniY2QR

TVs are becoming a bigger destination for short-form video as #YouTube reports more than 2 billion hours of Shorts are watched on connected TVs monthly. Consider how vertical content performs in shared, living-room viewing environments. buff.ly/OvTmAQS

Smart glasses are moving closer to becoming full computing platforms as #Meta introduces support for third-party apps, games, and web experiences on its display glasses. A push towards turning smart glasses into more interactive, app-powered platforms. buff.ly/wVKiw9Z

Shopping and streaming are becoming more connected as #YouTube introduces features that let viewers buy products directly from videos on TV using Google Pay. buff.ly/GVOek0b

Social media habits among teens are evolving with more skepticism & digital awareness, as #Snapchat’s latest research finds many regularly verify information & question what they see. Check out the report for insights into teen behaviour on the platform. buff.ly/kcsbDJ8

According to #Reddit, it generates 1.5x higher ROAS for CPG advertisers than other social platforms business.reddit.com/blog/valuable-…

Traditional #keyword reporting may no longer tell the full story. With #Google quietly adjusting how AI-related searches are reported, #marketers should rethink how they measure performance in an increasingly AI-driven search landscape. buff.ly/klpszmz

Private #AI conversations are becoming more secure as #WhatsApp introduces “Incognito Chat” with Meta AI, designed so messages aren’t stored and cannot be accessed even by Meta. ift.tt/T6Ow2e3

The creator economy is shifting toward deeper fan connection over mass distribution. Stay up to date with what's happening in the #creator economy this month. buff.ly/M6RUYpT

The “best time to post” is becoming less universal as #Instagram leans more heavily on audience behaviour, engagement signals, and watch time. Brands may need to focus more on audience-specific timing than generic “best time” advice. buff.ly/T0UCApL

Service-based professionals may soon rely less on external booking tools as #LinkedIn rolls out direct consultation booking and payment features within user profiles. Discover how your business can use these #monetization tools: buff.ly/IUA17dz

Content consumption is becoming more “save-first” as #X introduces a private History hub that combines bookmarks, likes, articles, and long videos into one place for easier revisiting. buff.ly/9sNjn7O

Watch @Franchising411's #WednesdayWise, in which Reshift's Steve Buors covers the issues franchises face when it comes to scaling their marketing, and what solutions are available. youtube.com/watch?v=idOfdS… #franchising #FranchiseMarketing

Short-form viewing is becoming more immersive as #YouTube tests a “Clear Screen” option for Shorts that removes on-screen buttons & interface clutter for a distraction-free experience. Consider designing your content for a more full-screen viewing mode. buff.ly/TN98Zda

Support for small businesses is expanding as LinkedIn adds new tools designed to help #SMBs grow their brand, connect with audiences, and access more opportunities directly through the platform. Discover how using these tools can help your #business: buff.ly/pwhoaqi

#Android’s “Pause Point” introduces a 10-second buffer before launching distracting #apps, encouraging users to pause and reflect instead of switching into autopilot scrolling. ⏸️ buff.ly/qGmr4Sh

Parental supervision tools are becoming more algorithm-focused as #Meta introduces new features that let parents see the interests shaping their teen’s #Instagram recommendations. Learn more about this update here 👇: buff.ly/dluo7Pd

Social discovery is becoming more conversational as #Threads tests an #AI integration that lets users tag Meta AI for real-time explanations, recommendations, and trend context inside discussions. ift.tt/AwXoGpN

#Instagram’s #Android experience is getting more attention as the platform improves optimization, usability, and overall app performance for a wider range of devices. This could influence how users engage with content across different devices. buff.ly/LTyPyzT