Rich Kirk

🚨🚨🚨 Job change klaxon 🚨🚨🚨 After 4 awesome years as CSO @Zenith_Media_UK I am excited to be stepping up to become Joint CSO at the biggest agency of them all - @emc_uk. Cheers to @ArvindHickman for the article. Onwards! campaignlive.co.uk/article/essenc…

@Schwartzie14 TV/cinema weekly 1+ reach on a 1999 budget (adjusted) will have shrunk loads. My 2p: the ability to carpetbomb the UK was a big part of making ads like this truly iconic. I don't think mobile YT inventory would help solve this. Creative norms have adapted to the media available

@rich_kirk Sure. TV, Cinema. YouTube…

Just re-watched Guinness “Surfer.” It’s a masterpiece. Where’s the ambition to create something like this now? youtu.be/w9ogzVyTtcw?si…

“The guacamole, double steak Chipotle burritos loans are your AAA loans. Rock solid. But there’s a bunch of junk-rated McChicken loans packed in here. And if those default at 8%, then the entire bond fails”

In fairness to Kneecap’s critics, nothing will dissuade young people from listening to a hip-hop group like a bunch of middle-aged political types complaining about them

@bushontheradio @absoluteradio Watts the frequency kenneth (by RPM)

We need to come up with an @absoluteradio / band / playlist pun name for our studio exercise bike - suggestions please..

@AndyMosby86 @WTIDPOD @1867News Worth pointing out the Prince at #sufc communicated to fans through an accountant on Twitter for about 5 years! 😂

@WTIDPOD @1867News If someone is serious about buying the club, why are they speaking to a guy that runs a social media account? Not that I don’t think the guy is genuine….i just don’t think any serious investor would do business that way

⬅️ Three weeks ago we spoke to @1867News in regards to matters off the fields and his conversations with certain people who had expressed an interest in #SWFC. 🤔 Who wants a follow-up?

If you need to cut your advertising budget, start by looking at your lower funnel tactics because they likely take up a huge portion of your spend. When I onboard a client and run an MMM, I almost always find massive overspending on these tactics with little to no impact on adstock. In these cases, they actually de-optimize overall spend by pulling budget away from tactics that drive net new customers. When I ask why so much budget is allocated to lower funnel tactics, the answer is always “attribution”. I have cut spend in half without any material impact on revenue. Over time, I reinvest the cut spend in branded tactics, which consistently leads to higher organic traffic and an increase in branded search terms (go figure 🙄).

Dare to dream.

Somewhere there’s a media buyer having a really bad day

@AllThingsBlades Are you on spice?

With Brewster i think a new deal is the sensible option depending on how long it would be. If he’s open to a one year extension with an option of another year on reduced terms then it’s a no brainer imo.

Another tech messiah proven to be just as clueless as the rest of us. You can only be right place right time for so long.

i cant believe ChatGPT lost its job to AI

People queueing in a line for the bar

Yes 😂😂😂

When you’re undercover in the home end and you score a last minute winner

That’s a big signing for a National League club, wonder if she’ll start against Altrincham.

@TortosaExpat He saved the best for the third act. "Not spoken to DR since December, but don't worry, Shea Charles is staying. Oh wait.... Errrr... He's gone. Night all!"

Not enjoyed the 2nd Act as much. He is making a lot of sense now. Brilliant decision for the other lot.

Government after growth ideas; stop tying retailers up with ridiculous HFSS rules, pathetic junk food ad bans that will help no one.

One of the best goals I have seen live