Richard Kahn
5K posts
Richard Kahn
@richkahn
CEO of @Anuraio | 33 Year Internet Veteran | Ad Fraud Expert | Ernst & Young Entrepreneur of the Year Award Winner | Pilot | Father of 4
Middletown, DE Katılım Kasım 2010
922 Takip Edilen1.2K Takipçiler
My prediction: if we don’t get serious about ad fraud, digital marketing as we know it will collapse. At around 25% fraud today—and rising thanks to AI, there’s a tipping point where advertising isn’t profitable anymore.
👇Podcast link in comments.
#anura #dailypost #anuratalks
English
Follow the money: in e-commerce, chargebacks can wipe out profits months after a sale. A single fraudulent order can cost you product, marketing spend, affiliate fees, and then a hefty chargeback fee.
👇Podcast link in comments.
#anura #dailypost #anuratalks
English
We process hundreds of millions of daily clicks to answer one question: “Is this person or fake?” Gone are the days when blocking IPs was enough. Modern fraud detection demands behavioral analysis at an individual level.
👇Podcast link in comments.
#anura #dailypost #anuratalks
English
If you think you’re immune to invalid traffic, think again.
👇Podcast link in comments.
#anura #dailypost #anuratalks
English
Proud to share the story of how a small ad network became the birthplace of our fraud-fighting solution. When the market didn’t offer answers, we created them and kept evolving as bad actors did.
👇Podcast link in comments
#anura #dailypost #anuratalks
English
The question I asked myself every day: “Am I willing to not give up?” In a saturated market, grit and a superior solution win.
Watch my latest podcast. Link in comments!
#anura #dailypost #anuratalks
English
Looking forward to MRC Vegas! Ready to connect with great people and talk fraud prevention. Find us at Booth #005 or book a meeting.
Link in the comments. 👇
#MRC #MRCVegas #InvalidTraffic #Anura
English
The hardest breakups aren’t personal, they’re professional. I learned this the hard way after losing close friends due to business conflicts. Want to hear more?
Check out my insights on the podcast! Link in the comments.
#anura #dailypost #anuratalks
English
Why treat a traffic source with 20% real conversions the same as one with only 10%? Quality matters! By filtering out fraud, you can confidently optimize your budget and boost performance.
Curious to learn more? Link to podcast in the comments.
#anura #dailypost #anuratalks
English
The average fraudster pockets $5M a year. Stolen credit cards, fake accounts, and delayed chargebacks keep them in business for months. Companies need proactive detection, not reactive cleanup.
Watch my latest podcast. Link in the comments!
#anura #dailypost #anuratalks
English