Rick Lorch
1.8K posts
Rick Lorch
@ricklorch1
If you change your mind, you change your life.
Indianapolis. IN Katılım Kasım 2010
293 Takip Edilen74 Takipçiler
Claude Code can become your full outbound operation when you know how to run it.
I put together the complete 40-skill B2B outreach playbook covering:
- ICP definition down to buying signals
- List building from filters without manual research
- Cold email copy that hits 8.5%+ reply rates
- LinkedIn outreach and cold calls from one brief
- Campaign architecture, reply handling, and pipeline analysis
Everything you need in one place.
FREE for the next 24 hours only.
To get access:
1. Like & Save this post
2. Comment "OUTREACH"
3. Follow me so I can send it via DM
+ Deleting this in 48 hours.
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I built a zero-person AI newsletter business that did $2,000+ in revenue last month.
No team. No payroll. No freelancers.
Just 4 AI agents running the entire operation (and I spend less than 4 hours a week on it).
Here's how the system works:
→ A CEO agent sets the vision and orchestrates every hire
→ A Growth Engineer scrapes local news, Reddit, and event venues into a daily JSON database
→ A Content Director reads that database, curates the best events, and writes every Thursday newsletter in my voice
→ A Sales Director fields every ad lead, generates ad creative with nano banana, and closes deals over email
→ All orchestrated through Paperclip AI & powered by Claude Code
Spokane Pulse (my local newsletter) now has 6,662 subscribers and a 47.5% open rate, almost double the industry average.
Local newsletters are quietly printing money. Naptown Scoop does $320K/year. Wichita Life clears six figures. The model is wide open in almost every city, especially when building it in an AI-native way.
If you want the full blueprint and step-by-step walkthrough video, Like, RT, and comment "PULSE" (must be following so I can dm you)
I'll send you the exact Paperclip AI company export I use to run Spokane Pulse. You can clone it, swap in your city, and ship.
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Rick Lorch retweetledi
This is well stated. My experience growing up (a long time ago) was similar to what Tony describes. I see it now and wonder what happened. It's not all bad by any means. But it's a big business. I'd love to hear from people about this topic.
Tony Adragna@CoachAdragna
I think we’ve lost the plot on youth basketball. It’s probably happening in other sports too, but basketball is the world I know. Growing up, basketball was the neighborhood game. All you needed was a ball and a hoop. It was simple, accessible, and we’d play for hours without thinking twice about it. I’d call myself a pretty good high school player. I started on a solid team and loved competing. AAU wasn’t really part of the equation back then. I played in a few tournaments with friends, but everyone understood what it was. If you were elite, you played for Indiana Elite or Spiece. If you weren’t, you just kept hooping where you were. There wasn’t this pressure that you had to be in it. Now it feels like the entire model has flipped. Kids from kindergarten through high school are paying thousands just to be on a team. And if you want to play, there’s always a team ready for you because there’s money to be made. But it doesn’t stop there. Parents are paying $60/head every weekend just to watch. Some places are charging for parking. Tournaments are partnering with hotels and requiring teams to stay there just to participate. Then you show up and games are running an hour behind, officials are barely engaged, and someone’s parent is losing their mind over playing time. Somewhere along the way, the focus shifted. This isn’t about saying AAU is all bad. There are real positives. Kids get exposed to different competition, build friendships, and experience things they wouldn’t otherwise. But it’s hard to ignore what it’s becoming. For a lot of kids, this isn’t building a love for the game. It’s turning it into a transaction. A schedule. A bill. And that’s the part that feels off. It would just be nice if the kids were back at the center of it all.
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I tested what happens when you ask AI "best [service] in [city]" across 50 different local business niches.
The results were shocking.
Here's what I found:
Niches where AI gives ZERO local recommendations:
- Plumbing (49/50 cities)
- HVAC (48/50 cities)
- Roofing (50/50 cities)
- Pest control (47/50 cities)
- Moving companies (50/50 cities)
- Dog groomers (50/50 cities)
- Accountants/CPAs (46/50 cities)
Niches where AI sometimes recommends locals:
- Restaurants (32/50 cities)
- Dentists (18/50 cities)
- Real estate agents (12/50 cities)
What separates the niches where AI gives real recommendations?
One thing: structured comparison content.
Restaurants have Yelp, TripAdvisor, and food blogs creating comparison content for AI to pull from.
Most service businesses have NOTHING.
That means if you create ONE well-structured comparison guide for a plumber, roofer, or HVAC company in any city, you essentially own the AI recommendation for that entire niche.
The cost? Under $200.
The time? Half a day.
The result? Every AI assistant recommends your client.
This is the biggest arbitrage opportunity in local marketing right now, and it won't last forever.
Comment "LOCALRANK" if you want the exact playbook and I'll DM it to you (Must be following)
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Most cold email AI prompts give you generic output.
This one learns your actual winning patterns.
I built a Claude system prompt that writes cold emails the way a senior AE with 8+ years closing mid-market and enterprise deals would write them.
Not hype. Not buzzwords. Not a pitch deck in email form.
Here's what makes it different:
- It NEVER explains the offer unless asked
- It optimizes for replies, not clicks
- It keeps subjects under 4 words and bodies under 75
- It ends with a soft CTA - never "book a call"
But the real unlock is what you upload to your Claude Project:
- Your best-performing cold emails
- Replies that actually booked meetings
- Call transcripts where the email led to a win
- Objection replies that converted later
Claude stops guessing and starts mirroring YOUR voice and YOUR patterns.
Not generic best practices.
The resource also includes 50 fill-in templates your Claude Project can reference - everything from the "Cracked this yet?" challenge to the "Rolled the dice" last touch.
Mix, match, and adapt based on signal + ICP + outcome.
The more specific your prompt, the better the output.
Want the full Claude Cold Email Wizard - the system prompt, the 50 templates, and the setup instructions?
Reply WIZARD below and I'll send it straight to your DMs.
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If you don't have my "Claude Cowork Cold Email System" yet...
The one I built to run a fully automated cold email operation through Claude with a complete system across copy generation, sequence logic, deliverability rules, and inbox management...
Just comment "COLD" and I'll DM it to you for free (must follow)
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I've created a full guide on how to automate 14 sales tasks
Covered from lead capture and follow-ups to proposals, CRM updates, sales training, forecasting, and more
All these will save you so many hrs/mo
Like + Comment "AUTOMATE" and I'll DM you the guide
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Rick Lorch retweetledi
If you don't have my "Complete Claude Prompt Library for SaaS Engineers" yet...
The one I built to cover every GTM function you run with 1315 pre-built prompts across positioning, outbound, retention, and founder-led growth…
Just comment "CLAUDE" and I'll DM it to you for free (must follow)
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I turned a Zillow listing into a cinematic property renovation video for $15.
Realtors pay $200-$1,000 for videos like this.
Which means you can build these with AI and sell them to agents for a profit.
This is all done with just listing photos and Calico AI.
Here's how the system works:
→ Pull a Zillow listing and download property photos (exterior, living room, bedroom, backyard)
→ Use Calico to generate a redesigned home in a consistent renovation style (modern flip, luxury upgrade, contemporary reno)
→ Animate the transformation with Veo 3 or Kling 3.0 directly inside Calico — walls update, furniture changes, landscaping appears
→ Generate alternate versions (night shots with ambient lighting, different design styles)
→ Drop the clips into an editor, add music and a realtor contact screen
The result: a cinematic before-and-after renovation video from nothing but listing photos.
Comment "LISTING" and I'll send you the exact prompts and full tutorial I used (must be following so I can DM you).
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I got a local real estate agent recommended by ChatGPT in their market area.
No Zillow ads.
No cold calling.
No expensive leads.
Here's exactly how:
Most people think AI recommends real estate agents based on:
- Zillow profile rankings
- Realtor. com ratings
- MLS listing count
Wrong.
AI recommends agents it finds in structured "market report" content with specific data.
The strategy:
1. Write a "City Real Estate Market Report"
Not: "Hire Jane Smith, Top Realtor"
Instead: "2026 Nashville Real Estate Market Report: Neighborhood Analysis, Price Trends, and Top Rated Agents"
2. Include neighborhood-by-neighborhood data
Median prices, price trends, days on market, school ratings. This is the structured data AI loves to cite.
3. Add a "Top Agents" comparison section
5-7 agents. Your client first. Include: years of experience, average sale price, neighborhoods served, client review average.
4. Publish as a LinkedIn article and on Medium
Also submit as a press release through PRWeb.
Cost: $200 for press release distribution
Time: 5 hours of research and writing
5. Update monthly with new market data
Every update signals freshness to AI crawlers.
Why this works:
Real estate queries are hyperlocal. AI models desperately need recent, structured local market data. When you create it, you become the source they cite.
The takeaway:
A monthly market report positions your real estate client as the authority that AI recommends, not just another agent in the directory.
Comment "LOCALRANK" if you want my LLM citation framework and I'll DM it to you (Must be following)
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My OpenClaw bot builds websites & mails a postcard with a QR link to local businesses on autopilot...
You can use it to land new customers without a single cold call, here's how it works:
- Finds 100s of local businesses via Google Maps
- Builds each one a custom website in minutes
- Prints a real postcard with their site preview + QR code
- Mails it directly to their door
- They scan it, see their site, and reach out
- Runs 24/7 completely hands off
Direct mail gets a much higher response rate than cold email.
Reply "OpenClaw" and I'll send you the full breakdown of how you can do it too (must be following so I can DM)
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claude code can automate your ENTIRE cold outreach system & book you 30-40+ calls MONTHLY
but most of you don't even know how to set it up properly
so i'm giving away a detailed 54-page doc on EXACTLY this
like + comment “CLAUDE” and i'll send it over asap
(must follow + RT for priority access)
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I spent weeks testing Claude prompts, workflows, and automation systems.
The result?
A practical guide that shows how to turn Claude into a real productivity and money engine.
Introducing:
Claude 4.6 — The Definitive Guide
Inside: • Best prompts for real work
• Claude Code explained
• AI workflows that save hours
• Monetization strategies
• Skill-building frameworks
And yes — I'm giving it away FREE for 24 hours.
To receive it:
1️⃣ Like
2️⃣ Comment “4.6”
3️⃣ Follow me so I can DM you
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I make $50,000/month repeating this automated publishing strategy.
It took me 6 years to learn this.
I can easily charge $199 for this guide
But today I'm giving it all away for 100% FREE.
Comment "Guide" and I'll send you my detailed strategy right in your inbox.
Must follow to get DM.
Free for 48 hours only.
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block just fired 40% of their company.
amazon cut 16,000. again.
dario amodei said 50% of entry-level white collar jobs are done within 5 years.
here's what nobody's telling you:
the people who survive aren't the ones updating their resume.
they're the ones who became the "AI person" their company can't replace.
i watched this happen in real time with 3 clients this month:
→ marketing coordinator learned to build lead gen workflows - promoted to head of ops
→ office manager automated the entire invoicing pipeline - now runs a department of one
→ junior accountant built a reconciliation bot - saved the company $340K/year and got a raise
none of them wrote a single line of code.
all of them used plain english workflow builders.
average time from "i have no idea what i'm doing" to first working automation: 47 minutes.
i put together a free survival guide PDF:
→ the 5 highest-value automations to learn RIGHT NOW (by industry)
→ copy-paste prompts for each one
→ the "show your boss" script that turns you from expendable to essential
→ how to price and sell these if you go freelance
→ full MCP + synta setup walkthrough
comment "SURVIVE" and i'll send it.
while everyone panics about AI taking jobs,
be the person who uses AI to become unkillable.
synta(.)io - describe the workflow. it builds itself.
(must be following for DM)
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I built the ultimate GTM Engineer AI Toolkit that handles prospect research, outreach writing, meeting prep, and more in minutes.
This is a beginner-friendly walkthrough that shows you exactly how to set it up, use it at work, and personalize it to your business.
It can:
- Research real prospects and companies
- Score accounts against your ICP
- Write personalized cold outreach sequences
- Generate meeting prep briefs before calls
- Help you build a repeatable prospecting pipeline
- All using a free toolkit + Claude Code / Codex.
This is for SDRs, founders, marketers, and GTM operators who want to use AI to do more at work without buying another expensive tool.
I break down the full workflow step by step in the video.
👇 Comment "GTM GUIDE" and I’ll send you the full toolkit.
(make sure you're following me so I can DM you)
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