RILA GLOBAL CONSULTING

We are proud to announce that RILA was featured in a recent article on CPG Specialist on @FinancialTimes @FT 🗞 We provided data on Bud Light's social media activities following the scandalous partnership. #consumerinsights #sociallistening #rilaglobalconsulting #financialtimes

👥 58.8% female audience driving the dominant narrative 📉 Sentiment held net positive (+40–60%) throughout the weekend... then crashed to -50% on April 16 when the $10M paycheck debate peaked 🎵His catalog hit 24.6M streams on April 12 — a 211% gain vs. the prior Sunday

👀 Justin Bieber showed up to Coachella with a laptop and a YouTube tab. The internet lost its mind. Our social listening data captured exactly what happened, and the signal is fascinating. #Bieberchella #SocialListening #ConsumerInsights #JustinBieber #Insights

@PopCrave Moments like this are where social listening becomes powerful, not just tracking volume spikes, but understanding which songs, audiences, and sentiments are driving the surge in real time. Justin Bieber drove conversation in recent days!

Justin Bieber occupies half of the top 10 on Global Spotify following #Coachella: #1 (+2): Beauty And A Beat — 7.243M #6 (+11): Confident — 3.98M #7 (+9): DAISIES — 3.935M #8 (+4): Baby — 3.852M #10 (+14): Eenie Meenie — 3.78M

@KobeissiLetter BNPL was framed as a convenience tool, but this data suggests it’s quietly becoming a liquidity substitute for everyday living. When people start financing groceries, it’s less about flexibility and more about cash flow stress.

The "Buy Now, Pay Later" crisis: 47% of Buy Now, Pay Later (BNPL) users were late in paying their BNPL loans over the last year. This percentage has risen +6 points from 2025 levels and +13 points over the last 2 years. High-income borrowers, young adults, men, and parents of young kids are among the most likely to miss payments. This comes as 25% of borrowers now hold three or more active BNPL loans at once, driven by Gen Z and Millennials. Furthermore, 29% of users are now turning to these loans for groceries, and 20% for restaurant delivery or takeout. Transactions using BNPL loans are expected to surge to a record $687 billion in volume by 2028, from $334 billion in 2024. Americans are increasingly “fighting” inflation with more debt.

@washingtonpost This is a great example of how “wealth” is increasingly psychological, not just numerical. Net worth may say millionaire, but lived experience is shaped by purchasing power, expectations, and cost pressures.

The average net worth in the U.S. is over $1 million per household, Federal Reserve data shows. But many American millionaires don’t feel rich. Rising costs have chipped away at the value of $1 million, according to Bureau of Labor Statistics data. wapo.st/4ste8Ss

Here’s the real risk: 👉 When consumers don’t understand pricing, they don’t just spend less, they trust less At RILA GLOBAL CONSULTING, we decode these shifts to help brands act before hesitation becomes lost demand.

⚠️ Tariffs don’t just raise prices, they create uncertainty. And uncertainty is where confidence breaks down. 🔗 Read more: lnkd.in/g48fpvdH #MarketIntelligence #Consumerinsights #Pricing #Tariff #ConsumerBehavior #SocialListening #RILAGLOBALCONSULTING

@WSJ Both can be right at the same time. Millennials are navigating higher costs of housing, education, and delayed wealth-building, while Baby Boomers faced higher interest rates and different economic uncertainties.

Millennials like to say their generation got the short end of the economic stick. Baby boomers like to push back, saying they didn’t have it so easy themselves. Well, who’s right? on.wsj.com/4vuasmb

@KobeissiLetter What stands out is the gap between headline inflation and lived inflation. Even if macro indicators improve, people anchor on everyday categories like food, rent, and energy and that’s what shapes sentiment.

Americans have never been this pessimistic about their financial situation: A record 54% of US consumers no say their financial situation is worse compared to a year ago due to higher prices. This has risen +900% since 2021. Currently, more Americans believe higher prices have worsened their financial situation than at the height of the 2008 Financial Crisis. The percentage is even higher than in the 1970s and the 1980s, when the official CPI inflation rate exceeded 10%. Furthermore, US consumers are now expecting inflation to rise +4.8% over the next year, the highest reading since June 2025. Inflation is far from gone.

This is the inflection point: 👉 When macro policy shows up at the checkout, it stops being “news” and becomes behavior Consumers aren’t analyzing tariffs. They’re reacting to what they pay. At RILA, we track how these shifts move from conversation → perception → behavior.

📊 8.65M conversations. +71% surge. Tariffs are no longer a policy discussion, they’ve become a pricing reality for consumers. 🔗 Read more: lnkd.in/g48fpvdH #ConsumerSentiment #Pricing #MarketInsights #Tariff #SocialListening #ConsumerBehavior #BrandStrategy

@XFreeze It’s also interesting to consider how AI fits into this. If productivity per worker increases significantly, the relationship between population size and economic output may change.

Most people still think overpopulation is the problem. It's not Japan lost nearly 1 million people in 2025 alone and only recorded 705,809 births in 2025 hitting a new record low for the 10th consecutive year - that's just the beginning Population collapse is a far greater threat to humanity than anything... No humans = no innovation, no progress, no future If we don't have enough people to carry the torch of reason forward, the universe goes dark Permanently We need to start fixing this now by actually valuing excellence and the people who push humanity ahead...

@NBCNews What’s notable is that even when research shows no significant effect, skepticism doesn’t disappear. It suggests the issue is as much about trust as it is about science.

Tests of intelligence and brain function were the same whether or not people drank fluoridated water growing up, a highly anticipated, long-term study finds. nbcnews.com/health/kids-he…

@CoinDesk @a16z If this trend holds, AI revenue growth will be driven less by enterprise contracts and more by consumer behavior at scale. That’s a very different monetization dynamic.

INSIGHT: Younger generations are driving AI's consumer revenue growth. Gen Z up 55% in monthly AI spend since Jan 2025 while Gen X holds steady. (h/t @a16z)

@VisualInforTech @McKinsey @antgrasso There’s an interesting paradox here. As AI becomes more efficient, demand accelerates even faster, so total resource consumption can still rise. Efficiency doesn’t automatically mean sustainability.

Net-zero emissions can be achieved only through a universal transformation of seven energy and land-use systems. Here are practical actions to accelerate decarbonization. #infographic Source @McKinsey rt @antgrasso #NetZero #Sustainability

@CBSNews We might see a shift toward more distributed or alternative infrastructure models as pushback grows. Centralized hyperscale isn’t the only path forward.

To fuel their artificial intelligence initiatives, tech companies are building massive numbers of AI data centers, with more than 4,000 in operation across the country. But some communities, wary of the environmental and financial implications, are fighting back. cbsn.ws/3Q8juFq

@allatra_ipm The interesting shift will be from “banning plastic” to neutralizing or redesigning it, whether through biodegradable materials or technologies that break down microplastics safely.

Microplastics are everywhere - in water, food and our bodies. Why banning plastic isn't enough and how science proposes to neutralize this threat. Are you ready to completely remove plastic from your life right now or you think that's impossible?

@Gallup The numbers suggest a quiet shift in expectations. People no longer equate showing up with being engaged. Presence is no longer a proxy for motivation.

Only 20% of employees worldwide are engaged at work, down one percentage point from 2024. Two-thirds are not engaged (64%), and 16% are actively disengaged. New data from Gallup's 2026 State of the Global Workplace report: on.gallup.com/4sOpp0K

@washingtonpost For individuals, uncertainty like this makes it harder to make informed health decisions. Reliable, timely data is what allows people to assess risk, not just react to headlines.

Exclusive: The CDC delayed a report showing covid-19 vaccines reduced emergency visits and hospitalizations in healthy adults by half. The move raises concerns about the Trump administration downplaying vaccine benefits. wapo.st/4tFqKqY

From AI shopping agents to micro-communities, the way people discover, choose, and love brands is changing fast. Brands that adapt to Generative Engine Optimisation, synthetic data, and everyday treat culture will stay ahead.

🚀 5 Marketing Trends Brands Can’t Ignore in 2026 💡 Ready to future-proof your marketing strategy? Let’s dive in and see what’s shaping the year 2026 of brand growth. #Marketing #Brand #AI #ConsumerInsights #DigitalMarketing #Strategy #Innovation