rob.mcgovern

Everything you and your team need to know about restoring your social ad performance. Download our free briefing now.bit.ly/3xJ3BKm

In a changing #retail landscape, how can retailers achieve higher #acquisition and restore their social media performance without increasing their budget? Our CEO, Robert McGovern, breaks it down here: bit.ly/3xJ3BKm

Our CEO Robert McGovern discusses our taste-based data sets that have successfully improved Facebook advertising performance as well as increased Long Term Value (LTV) customers. Listen to the full briefing to learn how: lnkd.in/eSu_-M8s

The PreciseTarget team is growing! We’re looking for innovative, hardworking all-stars who want to help brands find their highest value customer through data science. Visit the careers section on our website to apply. precisetarget.com/about-us/caree…

Following the recent privacy changes, many of our retail clients have been reporting a decline in FB Ad performance. In response, PreciseTarget will be hosting a no-cost, online briefing to share analysis of the issue and how to easily restore performance.precisetarget.com/briefing/

Young fashion consumers are remarkably consistent in exhibiting two behaviors: they purposefully switch brands and they’re incredibly consistent in selecting new brands that are like their previous brand. I share my insights with @WWD. bit.ly/3oAX28a

By scaling Facebook campaigns with the right data, advertising expenses will typically fall 30 to 40%. See how PreciseTarget is working with brands to craft a more thoughtful approach to Facebook ad optimization. bit.ly/3CIfT4w

A brand’s ideal customer fluctuates based on assortment attributes and evolving customer preferences. See how AcquisitionAI is helping brands to understand and gain instant access to their best customers. Learn more: bit.ly/3oz7hYK

"Young fashion consumers are remarkably consistent in exhibiting two behaviors: they purposefully switch brands and they’re incredibly consistent in selecting new brands that are like their previous brand." Read more from our CEO, @robmcgovern5 in @wwd bit.ly/3oAX28a

What does a brand have to do to inspire Millennial and Gen Z loyalty? PreciseTarget CEO, @robmcgovern5, shares insights with @wwd on how brands and retailers can connect with young consumers. bit.ly/3miTpRk

What does a brand have to do to inspire Millennial and Gen Z loyalty? PreciseTarget CEO, @robmcgovern5, shares insights with @wwd on how brands and retailers can connect with young consumers. bit.ly/3miTpRk

What if there were a way to boost marketplace performance by those consumers who really want your products? See how top brands and retailers have figured out how: bit.ly/3tX1dMj

By understanding a consumer’s taste, which is determined by 5 key attributes (fabric, fit, size, color, and price), #brands can unlock key #personalization strategies and build customer #LTV.bit.ly/2VLJ2MF

Using data built on taste preference in apparel has proven to be successful in driving #personalization and #LTV. Check out how this multi-brand women’s apparel company gained insights into each individual customer’s taste preferences across all brands. bit.ly/38Et9L6

Brands and retailers are revamping their insights strategy for the rapidly evolving retail ecosystem. We see three megatrends taking shape in digital marketing now. Learn more: bit.ly/3k3NsFO

Tomorrow’s retail environment will be grounded by high-quality data. See how brands and retailers are gaining a deeper understanding of their current and future customers. bit.ly/2VLJ2MF

Customers who look the same demographically don’t always shop the same. @PreciseTarget 's ConsumerInsights is helping top brands and retailers understand their customers beyond demographics to deliver a truly personalized experience. bit.ly/3dr4exQ

A consumer’s taste is determined by 5 key attributes – fabric, fit, size, color and price. As 60% of consumers are likely to purchase based on their taste, #brands can unlock key #personalization strategies and build customer LTV. Learn more: bit.ly/2VLJ2MF

Did you know third-party code can impact your revenue, customer journey, and brand? Kathleen Booth, CMO at clean.io gives some insights on how to solve it – on our latest episode of the Retail Record. bit.ly/3As6AVy Watch now 📺

Target continues to find new ways to compete against other major retailers by opening mini Ulta shops in their stores beginning this month. Which company might partner with Target next? cnb.cx/3fM9uwp