
A conversation shaping the future of the game.
Roc Nation School Sports Management Adjunct Professor, Yussuf Khan, sat down with Kayla Green (CMO at ATHLOS) and Olivia Witherite (Head of Social Strategy & Digital Content at ATHLOS) in Professional Selling & Communications in Sports.
The conversation centered on the rise of women’s sports, not as a moment, but as a movement rooted in equity, access, and long-overdue investment. From reshaping narratives to building platforms that amplify athletes, they shared how they’re actively driving that change, and what still needs to be done. The future? Bigger stages, stronger partnerships, and a new standard where equity isn’t an initiative, it’s the baseline.
#RocNationSchool #LIU #LIUBrooklyn
English













































