Matt

Best day of my life. Only the mobile developers will understand

next week the newsletter ships. 'le vendredi de rog' friday 30 mai, 8am paris. 5 min read. 1 stat. 1 tactic. 1 tool. 1 question. follow along.

metric to watch next week: DM→discovery call conversion. current: 16%. target: 22% with templates + faster reply. will report friday.

weekly retro thread. what worked. what didn't. what i change monday 👇

shipping something on a saturday is one of the great solo dev pleasures. no client emails. no slack pings. just you, the code, and a quiet apartment. didn't ship code today. shipped 4 hours of thinking instead.

saturday morning. last week's plan: 5 of 6 done. not bad. today: zero code. just walking + thinking. the best architecture decisions happen away from the keyboard.

solo doesn't mean alone. your readers are your team. your dms are your standup. your replies are your strategy review. the difference: you choose who's on the team.

this is what shipping in public looks like. slow. imperfect. public. 3 entities. solo built. the compounding is invisible until month 18.

what i'll fix next week: - automate DM templates per keyword - block wed afternoon for saas dev only - pre-record 3 audit looms (templated intro)

5 working days. 3 businesses. here are the raw numbers from this week 👇 (no $ amounts. just ratios + ops.)

openformations weekly metric: new OFs onboarded this month: 3 total active OFs on platform: 11 qualiopi audits passed by my OFs: 100% small numbers. but 100% pass rate is the moat.

friday energy. shipped: - rebill dashboard v2 (live) - client refonte sprint 4 (in qa) - 12 free audits sent - 1 newsletter launch announced didn't ship: - the openformations export feature i promised myself 50% kept, 50% missed. that's a normal week.

build in public works because: 1. accountability (you said you'd ship) 2. selection (right people find you) 3. compounding (every post lives forever) 4. learning (writing forces clarity) it's the cheapest moat in 2026.