
"This is masculinity built for the scroll. Being an alpha male today is partly about an aesthetic shaped by culture wars and online provocateurs."

derek guy@dieworkwear
I wrote something about how we're seeing the rise of the online "alpha male." This is someone who speaks in clipped imperatives, squeezes into tight suits, and performs for our feed. They present a vision of masculinity shaped by politics, tech, and 100 yrs of cultural history 🧵
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