ronisshhh

copywriting principle you should test: The fear Factor ... Selling the Scare

@adamtaylorl Claude

Claude DESTROYS ChatGPT for finding new winning Meta ad creative. I put together my Claude Meta Winning Ad Finder Vault. Claude is BY FAR the best at solving creative fatigue and iterating on winning ads. I speak to 10+ DTC founders a week. Every single one has the same problem – one ad carrying the account and no idea what to make next. These prompts fix that. I use these to go from a dying winner to a full iteration plan in under an hour: • Winning Ad Breakdown Prompt • Hook Variation Generator Prompt (5 from one winner) • Creative Fatigue Diagnosis Prompt • Angle Iteration Prompt (build from what worked) • New Persona Finder Prompt • Dead Ad Revival Prompt • Format Expansion Prompt (UGC → Podcast → Static) • Competitor Winner Reverse Engineer Prompt • Next 30 Days Creative Roadmap Prompt Want access? → Comment "Claude" → Follow me and I'll DM you the vault

You don’t need to explain yourself. You don’t need anyone’s permission to go after what you want. And you don’t need to wait.

I made a client $8,400 from subscribers they were about to delete. Here's the 3-email sequence that brought 4,200 "dead" subscribers back to life Most marketers look at a low open rate and think: "I need MORE subscribers." Wrong. You need to fix the ones you have. 60-70% of any email list goes inactive within 90 days. That's not a list problem. That's a strategy problem. Email 1 — The breakup Subject: "Should I stop emailing you?" Tone: Honest. Direct. Zero selling. Result: 41% open rate People respond to the fear of losing access. Email 2 — The exclusive Subject: "Last chance: this offer disappears tomorrow" Only sent to people who opened Email 1 but didn't click. A deal they couldn't get anywhere else. Email 3 — The clean-up Subject: "Goodbye (unless you want to stay)" One button: Stay or Go. Anyone who didn't click → removed. No guilt. No tricks. Just clarity. 7-day results: ✓ 4,200 subscribers re-engaged ✓ List health: 34% → 71% ✓ $8,400 revenue from "dead" segment ✓ Deliverability improved across ALL campaigns The lesson? Your list isn't dead. Your emails are. Guess what % of YOUR list is inactive right now. Drop your number below.

@sangharsh49553 exactly

@roniishjoshi Transactional flows are slept on. Most people set up abandoned cart and call it a day. The real churn reduction happens post-purchase — getting people to buy again before they forget they ever ordered.

I used these email subscription flows on all my clients' Klaviyo accounts trust me, the churn rate went down significantly. This top-tier flow strategy was shared with me by a client of mine doing $300k days. I'm giving this away for free. Here you go. 1. Transactional Flow → Order Confirmation: cross-sell while the card is still warm → Shipping Confirmation: tease the unboxing, prime a great first experience 60%+ open rates. Stop wasting them on logistics. 2. Pre-Delivery Flow (the most underused) → Reassurance Email: kill buyer's remorse before the box lands → Monthly Perks (subscribers only): make them feel like subscribers, not just customers 3. Post-Delivery Flow → Day 3: How to get the most out of the product → Day 5: Review request (casual, founder-voice, one question) → Day 6: "When does it actually start working?" — preempts doubt → Day 14: Survey + completion gift This is where repeat customers are made. 4. Replenishment Flow (non-subscribers only) → Email 1: Friendly "running low?" nudge → Email 2: Incentive + subscribe-and-save offer → Email 3: Urgency / last chance Highest-LTV conversions in the business. 5. Subscription Flow → Activated: celebratory, not transactional → Cancelled: don't beg. Ask one question. Leave the door open. → Rebill Reminder: transparency > chargebacks → Order Confirmed + Shipped: subscriber-only touches → Dunning: 4–6 emails over 14 days. Recovers 40–70% of failed payments. The brands that run these flows don't sell products. They compound. Everyone else keeps paying to acquire the same customer twice. Steal this. Ship it this week.

ngl, the way email marketing agencies are scamming stores right now. It's crazy. I audited few stores last week. 3% from email revenue and they charge 3K USD. if you are running ecom store...you might be getting kicked in your ass from invisible fkers. DM me if you want your klaviyo/omnisend to be audited

why is everything about selling product and scaling stores right now? and not helping people actually change their lives? it feels like meaning of business is changing everyday.

I'm hiring two people... an email copywriter who gets it. good vibes, great copy, knows how to write something people actually want to read. an email designer who's genuinely creative. someone with a style, not just a template. if that's you (or someone you know), just DM me. no long applications, no corporate stuff. just show me what you've made.

@HenryCrochemore my mom was hooked to this haha ngl

$84k in sales came from an ad that looks like a cartoon tooth… not a dental brand no dentist lectures no scary cavity photos no clinical close-ups of someone’s mouth just a simple 3D animated tooth calcium particles attaching to the enamel tiny cracks getting filled the tooth slowly becoming stronger in two seconds the brain understands the story weak tooth → minerals → repair no long explanation needed people stop because the animation is clean and easy to process they keep watching because the mechanism is obvious calcium rebuilding what decay removed this is why simple animated health creatives are quietly beating most traditional dental ads you don’t explain the benefit you show it rt + comment “tooth” and i’ll send the full breakdown (follow for dm)

@AlexHormozi 100%

You don't have to be the smartest to win. You just have to be the last man standing. Pain tolerance > IQ

Most brands lose 40% of subscribers before the first order even ships. Here's the email flow that fixes it. Your subscriber just paid with real excitement. They are hopeful and paying attention, waiting for their product to arrive so they can use it. Then your brand goes completely silent on them. You don't send emails or follow-ups, and when the box finally arrives at their doorstep, their excitement is already lost. That is not a churn problem at all. It's a problem of not following up instantly with emails until they receive their product. You can fix this with a simple pre-delivery email flow. Comment "FLOW" and I will send it to your DMs..must be following.

@charaf_ecomwize @EcomWize META

Meta ad → product page = asking a stranger to marry you on the first date Meta ad → advertorial → product page = letting them fall in love with you first ❤️ @ecomwize generated this advertorial in 33 sec Like + comment "META" & I'll dm you this template (must be following)

I've been in the copywriting game for 3 years now, and this is what I've learned. The people who read your creatives and emails are real humans, and even if you're giving them real value that actually changes their life...they won't read it unless it doesn't feel promotional. People don't like promotional stuff. Ads. That's why ad blockers have 912 million users. 900 f*cking million. If you want people to read your stuff, make creatives in a way that releases their dopamine and feels like they're reading something fun.

I've been in the copywriting game for 3 years now, and this is what I've learned. The people who read your creatives and emails are real humans, and even if you're giving them real value that actually changes their life...they won't read it unless it doesn't feel promotional. People don't like promotional stuff. Ads. That's why ad blockers have 912 million users. 900 f*cking million. If you want people to read your stuff, make creatives in a way that releases their dopamine and feels like they're reading something fun. This email was done by my team and is a good example.

I spent a few hours reverse engineering IM8's growth. $108M in 11 months. Zero brand history. Here's what the data actually tells you about how they did it. They didn't create a market. They measured one. AG1 was already doing $600M. That's not a threat. That's a signal. It tells you demand is real, the customer exists, and someone is already paying. IM8 looked at that number and asked the right question: what is AG1 not doing well enough? Most marketers avoid crowded spaces. The best ones treat them as proof of concept. They bought trust instead of earning it slowly. 4% equity to David Beckham. NASA scientists. Mayo Clinic partnerships. Published lab reports. This isn't celebrity marketing for vanity. It's a calculated shortcut. Trust is a conversion variable. The faster you build it, the faster you scale. They compressed what normally takes 3 to 5 years into a single launch quarter. One product. Infinite angles. No flavor variants. No fragmented SKUs. One supplement, one upsell. But 460 live ads. Probably 12,000 combinations when you count dynamic creative. The insight here is clean: simplify the offer so you can complicate the testing. Every ad angle targets a different benefit — energy, gut health, sleep, focus. Same product. Different story. Different customer. The ads don't look like ads. That's the whole point. They run influencer UGC not just as organic posts but as paid ads directly to that influencer's audience. You're not paying for reach. You're renting trust. The audience already follows this person. They already believe what they say. When the ad looks like a regular post from someone they trust, the scroll stops. Add an affiliate and creator program on top of that and you have a system that generates fresh creative on autopilot. Their product page is a conversion lab. Subscription pre-selected by default. Price anchored to the lower monthly rate before you even see the one-time option. 600,000 customers shown as social proof. Framed as $2.61 per day, not $78 per month. 30 day money back guarantee to kill hesitation. Seasonal scarcity. Subscriber only perks. Free gifts at checkout. Ten levers. All running simultaneously. That's not a product page. That's a pressure system designed to move one direction. The thing that stuck with me most. They start you on the biggest bundle and let you remove things. Most brands start small and ask you to add on. That single default flip probably moves their AOV by 20 to 30 percent. No new traffic. No new product. Just a different starting point. The best growth moves are rarely the loudest ones. When I look at this whole playbook what I keep coming back to is this: None of it is original. Every lever here has been documented somewhere. The difference is they ran all of it together, consistently, from day one. That's the actual competitive advantage. Not a secret tactic. Just complete execution. Still thinking about how many brands are sitting on half of this and calling it "not working yet."

@TechWith_Nova clone

RIP landing page designers 🤯 I just built a system in Claude Code that clones high-converting advertorial pages & rebuilds it for your brand in minutes. Find a presell page that's been running on Meta for months → Feed it to Claude Code → Get back a production-ready page with your product, your copy, your angles. Built 100% in Claude Code. Perfect for DTC brands and agencies testing multiple advertorial angles on Meta. The best brands on Meta are running 5-10 different advertorial pages at any given time. Each one targets a different audience, a different pain point, a different hook. Building those pages manually means freelancers, back-and-forth, and weeks of waiting. This system solves it: → Find an advertorial that's scaling on Meta → Feed the page to Claude Code → Claude extracts the exact DR framework → Swap in your brand details, product, audience, and mechanism → Claude one-shots a complete HTML page following the same proven structure → Paste into Shopify. Done. No designer. No copywriter turnaround. No starting from scratch. What you get: → The exact advertorial structure that's already converting on Meta, rebuilt for your brand → Full HTML page ready to import into Shopify in 60 seconds → Copy that follows every DR beat — authority, pain escalation, root cause reframe, social proof, offer → A repeatable system you can use to spin out new angles whenever you need them The pages that are scaling hardest on Meta all follow the same formula. This just lets you use it. I put together a full guide showing the exact process — how to find winning pages, extract the structure, and build your own in Claude Code. Want the full guide for free? > Like this post > Comment "CLONE" And I'll send it over (must be following so I can DM)

@HenryCrochemore med

~$92k/month coming from a simple AI ad of a “pharmacist” recommending a supplement looks like a normal pharmacy video white coat name tag medicine shelves behind him everything about the scene screams credibility but none of it actually exists the pharmacist is AI generated the pharmacy is AI generated even the voice is synthetic yet your brain accepts it instantly because all the trust signals are perfectly engineered calm tone confident hand gestures clean medical environment the viewer feels like they’re getting advice from a real professional in reality they’re watching a character designed entirely for conversion no actor fees no filming crew no pharmacy location just replicate the format swap the product translate the script launch in any market this is why AI creatives are about to dominate health ads they manufacture trust on demand rt + comment “med” and i’ll send the full breakdown (follow for dm)

Ping this to your email agency team

i've had enough of people glamorize copywriting, creatives and funnels... fix your product bro