Lynn Carmichael

True or False? This is the best Logo in CFB? 🏈

True or False? This is the best Logo in CFB? 🏈

To the Powerbrokers of ESPN, I write to you not from comfort, but from the scarred battlefield where college football now lies, its banners trampled and its proud traditions scattered like broken muskets after a rout. You did not merely cover the Pac-12. You dismantled it. With contracts inked in distant boardrooms and decisions made far from the valleys, mountains, and rivalries that gave this sport its soul, you reduced a century of history to a line item. West Coast sunsets, late-night kickoffs, regional grudges handed down from father to son—traded away for programming windows and quarterly gains. Make no mistake: conferences have always shifted. Empires rise and fall. But this was no natural evolution. This was scorched-earth strategy. You taught universities to abandon neighbors for airtime, rivalries for revenue, and identity for exposure. You turned student-athletes into inventory and traditions into negotiable assets. In doing so, you did not just wound the Pac-12—you fractured college football itself. What once felt regional now feels corporate. What once felt earned now feels scheduled. Saturdays used to belong to the people; now they belong to spreadsheets. And yet, you will tell us this was progress. History will decide otherwise. Long after the contracts expire and the studio lights dim, the sport will remember who lit the match. It will remember that when college football stood at a crossroads, you chose control over community, consolidation over culture. The Pac-12 did not fall in battle. It was sold. And let us pause to give thanks where thanks are due. I thank God—plainly and without apology—that the PAC-12’s new television covenant does not shackle its programs to the JV exile of ESPN+. No grainy cameras, no student interns guessing at the down and distance, no broadcasts treated as filler between cornhole reruns and studio debates about leagues you’ve already overfed. Our games will be seen, heard, and respected—broadcast like the contests they are, not streamed away like an inconvenience. For once, the sport escapes your bargain bin. Respectfully submitted from the field, where traditions still matter and banners are still defended, General Kirby Moore

The NCAA has built an incredibly flawed system that is impossible to navigate for these young men. The fact that we have an open XFR Portal while the season is still happening is crazy. We have to fix this!

I loved my time on the Palouse. The region has been great to the Atuaia aiga and it’ll always have a special place in our collective hearts. It is, however, the people who matter most and the ones who are affixed to our souls forever. To those small few I was unable to catch before I left, I say an emphatic: Thank you for affecting my life for good and a fond farewell. For some of you WSU fans on this platform, our relationship was transactional based on the outcome of games; yet, to the one or two cougar fans who appreciated Coach Atuaia’s content regardless, I hope to provide positive vibes with my future posts despite not being one of you anymore. Tomorrow I start work with a new program and institution. And, because the weekend is coming up (I’m essentially by myself without my family) Freestyle Friday on the matter at hand seems fitting to express my current mindset…we’ll see All the best to you, Mark Atuaia