Rowaifa

this ad made a fortune for this brand we're literally the best at this shi no one even comes close

Everyone told you affirmations are gay, meditation is for weak people, journaling,,, are you a female ngga? but have you actually tried it, not just quitting on day 4 actually fcking trying it what if you do become the nerd who wakesup at 5am, takes a cold plunge, hit the gym, go for a run, say his affirmations, meditate and then get to work how about you actually try yourself for 30 days, optimise everything and create your own judgement come to a conclusion that I tried this for 30 whole days and it didn’t worked for me yeah you lost a couple hours for 30 days and endured some pain, but,,, what if it does end up working, what if you feel invincible, stronger, intelligent, the upside is humongous your opinions are not your own, they’re masked by content you consumed throughout your life, you never really figured something out yourself always searched up answers, shortcutted your way into thinking at the cost of truth we think that we’re different than other people, is that somehow we’re immune to things for once in your life, think bro

@noahkhr yeah maybe bruv, I'm late on sleeping rn

@rowaifa you should wake up earlier my g 🤣

2minutes after tweeting this, the ground startet shaking here in bali…

bali📍 who's here

@thehunainali maybe

@rowaifa Bro its just yur feed 😭🙏🏼

I log into twitter and all I see is fcking slop wtf is algorithm upto, epstien edits, middle classies justifying their brokeness, tate shitting on books ngga who tf cares about that shit get your bag up lil bros 🤏 atp I genuinly with the bottom of my heart believe that all these algorithms are being manipulated once you see it, you can't unsee this patterns everywhere

@MatthewGattozzi been reading the newsletter

Most of the FOMO you feel about AI tools is self-inflicted. I'm going to be honest. I wrote this partly as a note to myself. Because I feel it too. A million new tools launching every week, each one promising to revolutionize your creative workflow. But here's the thing. Most of these tools aren't fully working yet. And most people haven't even heard of half the stuff that's launching. Step back for a second. Figure out what's actually broken in your process. Not "what's the coolest tool I saw on Twitter this week." What's actually broken. If your research was already good enough to write solid copy, you don't need 10 research tools. If you weren't struggling to come up with briefs, you don't need a tool that generates 100 briefs in one click. People are spending hours trying new tools, testing things out, feeling busy. But when they step back, they haven't actually done much work. AI is not replacing the actual creation of content right now. You still need real people to shoot real products and create real ads. You can get briefing down from a few hours. But shooting and editing still takes 10-20x that. Those 100 AI-generated briefs still all have to be made. The people hyping up tools often aren't the people using them. They're hyping them because they couldn't do that skill before, but that doesn't mean the tool actually does it well. Find the people who are actually doing the work. Ask them what they use. That's where the real signal is. The FOMO is real. But it's also mostly in your head. Focus on making great work. The tools will follow.

@MatthewGattozzi Brief

Every brief we send to production at Goodo Studios has to pass a 36-point quality check before anyone touches a camera or opens an editing timeline. No exceptions. Doesn't matter if it's a 9 figure brand or a smaller startup. I put this together because the brief is the single most important document in performance creative and most teams treat it like an afterthought. We built this checklist from auditing hundreds of DTC briefs across our client portfolio, and it catches the stuff that quietly kills ad performance before production even starts. We're giving it away for free. The 36-Point Brief Audit Checklist covers 9 sections: → Strategy & Positioning: target audience, awareness stage, angle and goal → Format & Delivery: video format, aspect ratio, duration, presenter archetype → Hook: actual hook concept written out (not "strong hook"), text copy, cold audience design → Script & Copy: copywriting framework, Slippery Slide structure, bucket brigade moments, AI tell check → CTA: copy, type, offer details, Triple Stack elements → Visual & Production Direction: shot list, animations, music direction, visual treatment overrides → Text & On-Screen Copy: all on-screen text written out, brand name/URL spelling confirmed → Congruency: ad promise matches landing page, no bait-and-switch, cold audience assumptions checked → Completeness: the editor can execute without asking a single clarifying question The congruency section is the one most teams skip entirely. You'd be surprised how often the ad promises one thing and the landing page delivers something different. That disconnect tanks conversion and nobody traces it back to the brief. This is for you if: → You're a DTC brand running paid social creative — in-house or with an agency → You've ever had an editor come back with "what do you mean by..." on a brief → You want a QC system, not just a template I will send you the checklist after you: 1. Like this post. 2. Comment BRIEF. Make sure your DMs are open.

@lorenzo_pravata will you coach me?🤑

@rowaifa Then let’s fix that 😄

Want to scale in 2026? Forget UGC, use Stealth Ads: 1. They blend into your customer's feed 2. Unlike UGC, they're still fresh and avoid ad fatigue 3. They still sell if you use direct response selling blocks accordingly What's stopping you from creating them?

@adriansolarzz IG

i FIRED my 13 ind*an VAs and replaced them with coldDMspro + IG AI setters… this system automates 1k+ DMs/day + replies + objection handling with PERFECT speed to lead after adding $30k to my MRR from this i’m giving away the exact 47-page playbook like + comment “IG” and i’ll send it over (must be following + RT for priority access)

@1naimakhan2 🔥

Clean style Rate this out of 10?

@MatthewGattozzi damn that was good

Anthropic's positioning against OpenAI is incredible. They are putting a master class on in the last month and a half with their product development and their advertising. This ad is a 10 out of 10. Anthropic has mainly been in the enterprise and B2B use case, where OpenAI has been more consumer. I think this advertising will really push consumers to be using Claude over ChatGPT.

@sufianszn BOOTCAMP

[OPPORTUNITY 🚨] The lack of creative strategist talent in the market is shocking right now So I’ve decided to take matters into my own hands and create my own killers The Creative Strategist role is one of the most lucrative roles in eCom right now with strategists I know personally who make anywhere from $8k/mo - $60k/mo writing ads for brands They are to eCom what closers are to info-products But there’s significantly more demand for them then there is supply in the market I see this firsthand in my agency, we’re always recruiting and it takes A LOT of interviews to find even a half decent candidate worth training, let alone hiring and bringing onto our 8-figure client accounts. So I’ve decided I’m going to create my own top producing creative strategists capable of writing winning ads for any brand So if you want to learn how to write ads that convert so you can make filthy performance fees working with eCom clients then pay attention I’ll be running an 8-week Creative Strategist Bootcamp where you will get: - 3x weekly calls with myself where I will be teaching you directly how to write winning ads - Access to an entire library of lessons, templates, and resources that I use to train my team of killers to be able to routinely write ads that generate over $1m in tracked revenue - The chance for one of you to be hired to work at my agency with our clients - For those I do not hire, you will get direct introductions to brands who are hiring strategists to land your first gig immediately after the bootcamp is complete NO this is not free, it will cost you, but you will ROI almost instantly after the program is complete If you’re a hungry creative strategist or you want to become a creative strategist this program is your golden ticket to working with bigger clients, getting bigger performance fees, and becoming indispensable to the market. DM me the work ‘BOOTCAMP’ to apply for your spot, I will only accept 10 candidates to begin with to keep the group intimate and high quality.

@Camicees drop the tutorial bruh

I made this entire ad without a team or learning 3D software. The process was simple but it was long. Most marketers think that AI is going to solve all their problems but it's just going to help the execution be faster. You still need: - taste - imagination - psychology fundamentals Otherwise you just get slop. I made this in 4 hours with one AI Tool and Premiere Pro. How to train my team so we can replicate hundreds of these for our clients. Who wants to see a tutorial?

@hunainedits I don't have $60🥲

This laptop cost me $60 from a used market in 2021 lol This is what I started with. What’s your excuse?

@iFetis 💪

i suggest you treating this as an experiment to detach from the results and focus on inputs experiment = hypothesis + deadline after the deadline you analyze results against your hypothesis both success and failure will be considered a win because they will give you insights to learn from btw i for me it sounds like quality posts like that have a great potential but that's just my hypothesis😉

I’m going to be vulnerable here I have not been able to do the things that I want to do, because I linked my identity with the business I have the main reflection of that is this account, I deem this account to be something personal, I’m afraid to post on it, because each post seems to be a reflection of me, rather than the business i want to create high quality tweets, but I want it to happen now, with the second tweet I post, and as you can imagine that’s a problem. the potential is going wasted because there aren’t enough mediums to channel it. will be trying some different things in here, and take this account as a medium to fail. I don’t care and don’t know what will happen next, I’ll optimize it for businesses mainly, providing “value” I’m yet to define that term I would want to build a different kind of personal brand maybe I do it on another account, maybe I’m already doing it and grown it up into something but whatever happens, it’ll lead me to something, some discovery, some knowledge, some people, and I believe I’m really retarded, I don’t know a lot about business, and I’m picking up on that everything that happened since I started 2 years ago out of high school is pure belief, I couldn’t see any other way or career to pursue than this just going to try and hit as many things I can, with quality, and see if anything sticks, while getting better everyday

@AdsWithMarian growth

AG1 hit a $1.2B valuation generating 9-figures annually. Their META Ad strategy is a masterclass in targeting every stage of customer awareness. I broke down their entire acquisition system. Comment GROWTH below for the full breakdown 🧵

@Stevenbogd my bad