Adam Scott Rowan

780 posts

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Adam Scott Rowan

Adam Scott Rowan

@rowan_writer

Content Specialist @Page1Solutions. Strategy. Execution. Delivery. Analysis. Repeat.

Golden, CO Katılım Kasım 2011
156 Takip Edilen107 Takipçiler
Adam Scott Rowan
Adam Scott Rowan@rowan_writer·
@AyalaFrost I suppose a really clinical perspective could come up with stuff like you found last fall where companies basically capitalized on the hurricane tragedies. But I chalked those examples up more to obliviousness than any effort at calculation #page1chat
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Adam Scott Rowan
Adam Scott Rowan@rowan_writer·
@AyalaFrost A8d. I'd argue that emotions got you in to trouble in the first place, so best not to double down on that strategy #page1chat
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Adam Scott Rowan
Adam Scott Rowan@rowan_writer·
A8b. And ultimately you don't sever a marketing effort unless you see it underwhelm. #page1chat
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Adam Scott Rowan
Adam Scott Rowan@rowan_writer·
@dsbrophy Ha, I was trying to think of 2 opposites for the glories of pie and coffee.
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Adam Scott Rowan
Adam Scott Rowan@rowan_writer·
A8. It SHOULD be based on some kind of performance (or lack thereof). But how often do vague feelings compromise good judgment? #page1chat
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Adam Scott Rowan
Adam Scott Rowan@rowan_writer·
A2. This returns to Q2 as well; you need to know what you are as a business, and speak to the people you can best serve #page1chat
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Adam Scott Rowan
Adam Scott Rowan@rowan_writer·
A7. It's important to look at the people coming through your doors and realize who they are. If you serve pie and coffee and they like, I don't know mung bean smoothies and hard tack, that recipe's wrong #page1chat
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Adam Scott Rowan
Adam Scott Rowan@rowan_writer·
@AyalaFrost @Page1Solutions Definitely a question of quantity and quality. It's easy to pinpoint the performance of the former, but the latter is more difficult to define -- and arguably more important #page1chat
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Adam Scott Rowan
Adam Scott Rowan@rowan_writer·
A6. It's easy to focus too much on the size of the audience. See how many people interact with your posts (or ads. or content) -- that will tell you how effective your marketing truly is, not just the reach #page1chat
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Adam Scott Rowan
Adam Scott Rowan@rowan_writer·
A5. Awareness and trust both have value. For newer entrants to the market, it can be a really building block to getting sales #page1chat
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Adam Scott Rowan
Adam Scott Rowan@rowan_writer·
A4. What's the social media "golden rule"? 80% trust-building/sharing, 20% self-promotion? Seems like that message says both have value #page1chat
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