rtCamp

Did you just approve your CMS/DXP renewal? You approved it last year, and the year before it. Your CMS/DXP feels familiar, it gets budgeted for automatically, and everyone by now has figured ways to work around it. It’s broken yet comforting in a strange manner. And that’s exactly why re-evaluating the platform never makes it to the roadmap. That is, until you start seeing the real cost of it all: the specialist developer you pay an arm & a leg because only they can maintain the platform, the platform upgrade that needs a migration-like budget every 3 years, the campaigns that launched a week late because the content team was waiting for devs to publish. The real TCO does not show up on your platform invoice. It remains hidden until you start paying attention. When you add it all up, you might realize you probably could have had more budget for that creative agency, or your performance marketing goals, only if you were on the right platform. And yet we see enterprises spend on maintaining a platform that they should have migrated away from two years earlier. Until someone comes in and starts to question the real cost

Most migration conversations start with technology. The better question is whether your organization is actually ready. Here are 5 signals you're ready to migrate and 3 signs you should wait ↓

We're heading to @WordCampUS 2026. Join us for some of the most relevant conversations happening in WordPress right now - AI editorial experiences, agency positioning, and what it takes to advocate for WordPress when nobody else in the room gets it. 🧵Swipe through to plan your schedule and come meet the team.

Welcome to the team, Nicholas LaRose! Nicholas joins rtCamp as Account Executive, bringing extensive experience in enterprise business development, revenue strategy, and operational leadership. Looking forward to the impact he'll make as we continue to grow our enterprise partnerships.

Welcome to the team, Kyle Huntzinger! Kyle joins rtCamp as Director of Design, bringing over a decade of experience designing brands, WordPress experiences, and digital products. Looking forward to the ideas, creativity, and leadership he'll bring to rtCamp.

Choosing between page load speed and marketing performance seems to be a completely unnecessary binary in the market. As if one can choose to have only either of these. With WordPress’ Site Editor powered by Gutenberg, your content team can put together a landing page themselves, and move the entire marketing much faster. And every hour, sometimes weeks you save compounds. Your marketing team is more agile, more performant, and if you think about it, build momentum for the overall business. And does any of this have to come at the cost of page load performance? Not at all. Site Editor is native to WordPress, super lightweight and delivers as good a performance as any other platform. If you are thinking of CMS performance, there are more than 1 dimensions.