RumbleUp

Most campaign texts fail because they feel like broadcast instead of a one-to-one conversation. 3 ways to fix it: • Use MMS + video • Share useful and hyper-relevant voter info • Make it conversational & interactive Texting works when it feels human. Quick breakdown in this clip👇

RSVP 👉 republicanjobs.gop/aprilhh/

Mark your calendars for April 16th to attend the biggest happy hour D.C. has seen this season. Join us for an evening of networking and drinks at the Pierce School - one of D.C.’s most unique venues. 🕔 6–9 PM 🍸 Open bar Co-sponsored by @Republican_Jobs, Rumble, Numinar, Fulcrum Intel, RumbleUp, RYE Strategies, and Direct Edge. RSVP required. Limited space. Link in the comments to register.

We brought home FIVE @C_and_E Reed Awards last night. 🎉 These awards mean the most when they are earned alongside the clients we support, and we are proud to have worked alongside these three exceptional ones for these wins: With Tracy Engerman for Castle Pines Mayor 🏆 Best Use of Mobile to Support a Field Program 🏆 Best Use of Mobile Targeting – Republican With Jennifer Guthrie for Gulf Shores 🏆 Best Text Creative/Copy – County, Local or Judicial Campaign – Republican With Grand Old Victory LLC 🏆 Best Use of Technology for GOTV – Republican 🏆 Best Use of Mobile – Northeast & Southeast Grateful for the trust these teams placed in us and for the opportunity to support texting strategies that delivered victories on Election Day. Let’s keep raising the bar.🥊

The hardest part of running texting at scale is not writing messages. It is managing contact intake, sending lines and follow-up, without slowing your team down. Our latest release strengthens that intake-to-action pipeline: • 10DLC, short code and toll-free in one platform • Direct contact imports into existing groups • New Drip Campaign trigger: Join Group • Opt-In Dashboard for eligible subaccounts • Updated project UI now the default +A new platform experience enters alpha testing later this year. Sneak peek in the release 👀 Get the full scoop in the comments

🔗 about.fb.com/news/2026/02/m…

🚫Meta is once again planning to tighten political advertising controls ahead of the 2026 midterms. Here is what teams should know ⤵️ Key updates: → New political ads blocked the final week before Election Day → Advertisers must complete authorization and disclose AI-generated content → Community Notes and expanded moderation will add context to political posts This updates reinforces a frustrating and growing pattern of political ad interference across major tech platforms each election cycle. Whether it expands to other platforms this year remains to be seen. Key takeaway: While Meta can be a great channel early in your campaign, expanding direct communication channels, like texting, email and mail becomes critical in the final weeks, when timing, message delivery and reliable access to your audience determine whether a message is actually seen. 🔗More on how Meta is preparing for the 2026 US midterm elections → Link in the comments

Short codes can be powerful, but they may not the right fit for every organization. Mary Kate Fish, our VP of Client Success, explains when short codes make sense and when another texting route may be the better option.

📲rumbleup.com/blog/common-mi…

Texting is foundational in modern outreach. Yet many texting programs see inconsistent delivery rates and uneven engagement for the same reason: misunderstanding how the channel actually works. After working with 3,500+ campaigns and orgs, we continue to see the same misconceptions limit performance. We break down what most teams get wrong and what actually drives results. Link in the comments to read the full article.

Voter attention is not random. There are built-in engagement spikes across the election calendar, and smart campaigns plan texting around them. Watch Amanda Pope, VP of Technology, explain the strategy campaigns should already be using this season.⤵️

@ElectBondar rumbleup.com/blog/how-bonda…

Most campaigns use texting like a billboard on the side of the highway. @ElectBondar used it to build real voter connection. Using a neighbor-texting approach, the campaign turned outreach into real conversations and measurable engagement, creating a model other campaigns can apply. Read the full breakdown in the comments 👇

We are proud to share that we have been named Finalists in 11 categories at the 2026 @C_and_E Reed Awards. 🎉 This recognition reflects the work our team delivers every day - building texting programs that drive real outcomes across fundraising, persuasion, targeting and GOTV. Being shortlisted across so many categories, including Team of the Year, demonstrate that disciplined strategy, strong technology and execution at scale matter. Grateful for the team behind this work and for the incredible clients we had the privilege to work with across these programs. Looking forward to Charleston! 🥊

Great technology matters. Great people make the difference. Proud of our team which continues to raise the bar in political texting as we head into a critical midterm year. 🥊

10DLC vs Toll-Free vs Short Code 👇 Here is the difference and when campaigns should use each.

Most people think a text goes straight to a phone. Spoiler alert: it does not. Every message passes through registries, aggregators and carrier infrastructure first, and that chain impacts delivery rates, timing and performance. A good texting provider should support the whole messaging chain, not just the “send” button. Does yours? Full guide: link in comments🥊