Ryan Firnbach

A rep performs at the level of the system you handed them.

If you have had to fire sales reps recently, your reps aren't the problem.

They've tried two. Maybe three. None of them sold the offer like the founder did, so they hire another and start over.

Most founders doing $20-50K/mo think they haven't found the right closer yet.

Stop wasting the leads in your CRM

Most high ticket closers burn out after the first year. You have to know when to hang up the cleats......

Now I get sit by the pool on computer and have AI do most of my work

It's crazy what can happen if you ignore your doubts and just don't quit

Used to makes 300 dials a day, 10s of thousands of $$ in debt, working 85 hours a week to get good at sales

That's not a bad lead. That's a broken system. Fix the follow-up infrastructure and your close rate goes up on the exact same leads you're already getting.

Most service businesses don't have a lead problem. They have a follow-up problem. A prospect books a call. Call goes well. You send the proposal. They ghost. You send one awkward follow-up. Deal dies.

Listen to the first 90 seconds of their last 10 calls. Look at the gap between booked and showed. The rep is almost always the last place to look. Most owners look there first.

Most agency owners fire 3 closers before realizing the problem isn't the closer. They hire someone new. Give them the same script. Same offer. Same broken lead flow. Then act shocked when the numbers look identical.

You can put Jordan Belfort on your dials and he'll still underperform if the leads think they signed up for a free training and your reps are pitching $5K consulting. Before you fire your next rep, look at what lands on their calendar.

Your follow up is non existent, so only hot leads close and everyone else vanishes. A closer can only convert what you bring them.

If your close rate is bad, the issue usually sits upstream of the call. Your marketing attracts unqualified leads. Your setter isn't framing the conversation correctly. Your offer is confusing once the prospect pressure tests it.

Is DM outreach dead in 2026?

Just have intention to help and they will feel it

It’s 2026, every prospect has heard your word tracks or reframe. They are good tools but if you sound like a robot you might was week end the call early. We are in a trust recession you have to be and sound like a normal human