Saasclips

honest poll for indie hackers. how long did your last launch video take? – under 30 min – 30 min to 2 hours – 2 to 6 hours – a full day or more

classic indie launch story: first launch video posted at 3am. 2 hours of editing, 5 minutes of confidence, dead silence after. the platform doesn't reward effort. it rewards timing.

your launch video isn't competing with apple ads. it's competing with the next post on the feed. optimize for that, not for cannes.

launch videos aren't creative work. they're conversion assets. they need to exist, run on the feed, point to the URL. that's it. saasclips.com

@chargethecity @defichemist95 Here you go! Created with Saasclips

@defichemist95 Chargethecity.com

Comment your landing page and I will generate 4 product launch vides for FREE made with Saasclips (saasclip.com)

6 hours on a launch video. 14 likes. posted 4 days late. the most expensive 14 likes of the year. there's a faster way. saasclips.com

100 indie launches surveyed in 2025. 60 had no video. of the 40 with video: 31 capcut, 6 fiverr, 3 AI tools. none of those workflows scaled past one launch. saasclips.com

the gap between "shipped" and "telling people" used to be 4 hours. mostly making the launch video. saasclips closes the gap. saasclips.com

@saasclip focusing on the hook is key but what's the one counter-intuitive thing that actually makes people stop scrolling in a crowded feed.

saasclips exists because most indie founders are software engineers who can't make videos. it's that simple. saasclips.com

launch videos got slower since 2020. the cinematic 90-second arc became the default. the X feed scrolls past it in under a second.

5 things every indie launch video should have: 1. captions on by default 2. the URL visible the entire time 3. one product shot you're proud of 4. under 30 seconds 5. a hook in the first 1.5 seconds

what's the worst launch video you've ever made? drop yours below.

common pattern in indie launches: first 3 products: no video. all flop. next 2 products: video. they flop less. the video isn't the cause. it's a multiplier.

the most overrated step of an indie launch is the launch video. the most underrated is the changelog post nobody writes.

other AI video tools: write a script, upload assets, pick a voice, wait 5 minutes, re-render twice. there's a less annoying option. saasclips.com

launching on Product Hunt next week and don't have a video yet? don't blow the weekend on it. saasclips.com

the worst part of making a launch video isn't the editing. it's hunting for screenshots. picking fonts. matching brand colors. writing the script. let something else do all that. saasclips.com

your launch video doesn't need to be cinematic. it needs to exist. that's it. saasclips.com

at $50/hr, a 4-hour launch video costs $200 of your time. plus you hate every minute of it. there's a much cheaper way. saasclips.com