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@runbeagle A recent example I can think of would be Kylie Allen's Tiktok in response to a customer complaining about her cake business. She responded quite hostile, which resulted in a major flashback for her and her business!

How might you handle negative comments for a brand? Any poor examples you've seen from brands #curtindigipr

@runbeagle Reputation is how a brand or company is seen by their consumers and is built through the brand gaining the consumers trust

What do you know about reputation - and what are some key elements discussed in the module? #curtindigipr

@runbeagle An issue is a problem that needs to be solved quickly but not necessarily immediately and a crisis is an issue that needs to be solved immediately

So first up what's your understanding of the difference between and issue and a crisis? #curtindigipr

@runbeagle One way the brand can encourage authentic audience engagement is by listening to audience feedback and then implementing changes to show how the brand values consumer feedback. This could be through comments on social posts, direct messages, reviews. #curtindigipr

So off the back of the last question, how can a brand encourage authentic audience engagement #curtindigipr

@runbeagle #curtindigipr a brand is a combination of people from marketers, designers, managers, etc, who all help build the brand and they're collective values. Brands are owned by companies who make them.

So next up who builds a brand? and who owns a brand #curtindigipr

@runbeagle here's marley :)

the halfway break I did with my other students, and needed is share your pets #curtindigipr

@runbeagle #curtindigipr Digital storytelling can use participatory culture to make the story connect better with its audience by making it more relatable.

Some good definitions coming up, so then how can digital storytelling use participatory culture to its advantage #curtindigipr ?

@runbeagle #curtindigipr Participatory culture is where the consumer also creates content creation. Brands like Marvel encourage participatory culture through hosting conventions, selling merchandise, etc.

First question for the day, what have you learned about participatory culture #curtindigipr ?

@runbeagle Good afternoon! #curtindigipr

Good afternoon #curtindigipr students. Who's online?