Brand Safety Institute

S.O.S. Coalition aims to provide tools for advertisers to align spending with youth mental health standards. This reflects mounting consumer and regulatory pressure, and a desire to place social responsibility at the forefront of advertising and ad-tech. hubs.li/Q044FKk80

Marketers entering early ChatGPT ad pilots are faced with a simple, critical mandate: establish explicit test frameworks. The cost-effectiveness and efficacy of tools in this new era are only worthwhile if they do not amplify the shortfalls of tools past. hubs.li/Q044g1dR0

Brand safety is increasingly defined by where and how brands choose to show up, not just what they say. These shifts point to a future where brand safety is not a constraint on performance - but a prerequisite for it. hubs.li/Q040Q5xm0

Publishers & technology providers are actively trying to correct the overreach of early brand safety tools at the content level. As new environments grow quickly, brands face familiar questions, such as whether the development of safeguards can keep pace. hubs.li/Q0409KRF0

Public trust in generative AI remains fragile. Meanwhile brands & agencies accelerate adoption of AI-powered tools. The mandate, is balance. Brand safety in 2026 is no longer just a media problem or a technology problem, it is an organizational one. hubs.li/Q03_15nh0

Gaming sits at a unique crossroads of culture, commerce, & creativity. As AI reshapes content creation & distribution, brands must rely more on human judgment, platform self-accountability, & creator partnerships grounded in brand safety awareness & trust. hubs.li/Q03-fF9M0

As AI tools continue to gain traction in brand safety, publishers & platforms look to generate new revenue streams. The strongest brand safety systems will be those treating AI not as a replacement for human oversight, but as a force multiplier for it. hubs.li/Q03YF3yV0

New marketing talent is redefining the look of influence, creativity, & performance. The common thread is velocity, made possible via technology. But, with the power & speed of tech & AI developments, comes the risk of crossing brand safety guidelines. hubs.li/Q03XTsCR0

As we move into 2026, media buyers should have more confidence in using news, as the quiet AI restructuring within programmatic takes shape. Learn more on the BSI blog. hubs.li/Q03WW7tJ0

People aren’t just buying, they’re evaluating. Evaluating what? Evaluating whether brands understand their responsibility to consumers & respect their intelligence. Trust & safety, core pillars of brand safety, must be advertisers' core value proposition. hubs.li/Q03WV6XQ0

The digital advertising world is a feast of options, like a crowded Thanksgiving table, with more choices for advertisers than ever. That’s something to be thankful for. Scale & safety feel less like opposing forces in the programmatic space. hubs.ly/Q03VHbNv0

Automated content recommendations command more user attention & many publishers find themselves fighting to remain visible affordably. Successful brands will be the ones acknowledging a simple truth - trust is the most crucial asset, regardless of expense. hubs.li/Q03VG_6P0

Balancing trust and impact in the age of AI and social is tricky. When inventory decisions occur at machine pace, even small misclassifications can snowball into brand-unsafe placements, PR problems, or compliance gaps. We need to catch up. hubs.li/Q03TBtsB0

A future built on accountability is about establishing trust while protecting advertisers & consumers. Media is growing faster & smarter, but also more opaque & volatile. To navigate the paradox, we must anchor innovation in transparency & self-governance. hubs.li/Q03RWBJr0

Not all brands need deep content alignment, but they all need safety. Understanding your brand’s position on the relevance-risk map is key. Are you in the bottom-left quadrant? Watch the full conversation between Louis Jones & Phil Cowdell. hubs.li/Q03GMmzR0

The world had a wake up call just over a week ago. AWS is not just a cloud provider, it is the digital foundation beneath entire industries. When that foundation falters, the ripple effects expose how centralized our digital world has become. hubs.li/Q03Q6xJ20

The cost of human dysfunction online, remains impossible to ignore. For advertisers and agencies, the path forward requires deeper standards of behavior and compliance, and authentic accountability measures. hubs.li/Q03Q6xRg0

Brand safety was born out of frustration, but the industry’s future requires constant improvement defining suitable content for marketers. Beyond 2025, the safest brands will be those that understand, adapt, & contextualize the complexity of a real world. hubs.li/Q03P9Wdt0

Brand safety used to be about simple avoidance. In 2025 though, the stakes are higher & wider. The definitions blurrier. Defense is no longer about patience, it’s about speed and emotional resonance, paired with evidence. hubs.li/Q03LZmty0

For global advertisers and brand stewards, Nepal’s recent turmoil underscores the dual imperative of platform’s social responsibility and navigating a continually shifting political landscape. The lessons cannot be ignored. hubs.li/Q03JB6Fd0