Salted Social

⭐ Choose key opinion leaders over influencers: • Don't just focus on a person's social media following, consider their community and reputation • Choose KOLs who provide value to their audience rather than just influencers with large followings but no community.

• Align and amplify your campaign to maximize ROI

3 common mistakes when integrating KOLs for web3 projects and how to avoid them: 🚩 Not evaluating KOL performance 🚩 Expecting immediate ROI 🚩 Choosing influencers over key opinion leaders

• The governance layer - DAOs • The "keys" to your crypto - Self-Custodial Wallets • The identity layer - NFTs If you combine all of these, you get web3. Anything else you would add?

#Blockchain is NOT WEB3. Neither are all cryptocurrencies and tokens. Here's a simple way to think about it: • The base layer - Blockchain • The value layer - Cryptocurrency • The real world/crypto bridge - Oracles • The application layer - dApps

• Lack of #promotion: Budget carefully for influencer marketing and other promotional efforts. Make sure to reach as many potential stakeholders as possible.

• Making a bad first impression: Be sure to deliver on your platforms. Impress prospective buyers and investors with stunning graphics and art. • Rushing the project: Trying to make quick cash may be tempting, but it's not worth it if your product is a bust.

To avoid costly mistakes in #NFT marketing, make sure to avoid the following: • Fake communities: Don't spam your way into a #community. Trust takes time, and once it's lost, it's hard to regain.

• #TikTok is the fastest-growing social media platform, with 105% user growth in the #US over the past two years • 70.8% of Instagram users are under the age of 45 • #Facebook is the favorite social media platform of the 35+ demographic

Here are five statistics every #social media marketer should know: • 75% of internet users aged 16-64 use social media to research brands and products • Tweets with hashtags get 100% more engagement

More in the report below about.instagram.com/blog/announcem…

1. 67% of Gen Z users believe that avatars should more accurately represent diverse body types, clothing, andskin tones in the coming year. 2. More than half of Gen Z social media users plan to get fashion and beauty inspiration from digital avatars or influencers in 2023.

Instagram's 2023 trend report offers some amazing insights into the industry, especially for the younger generation! Here are some amazing statistics from the report:

Many marketers spend so much time acquiring new customers that they forget to optimize for retainment and customer lifetime value. Don't be one of those marketers.

8. The bear market: Many companies in the industry are running on limited revenue and business is slower than in the bull market. #bearmarket It is important to increase engagement and invest in your network as you continue to build out your technology.

6. Regulation: Web3 projects often operate in uncharted legal territory, which can create uncertainty and make it harder to drive adoption. #regulation 7. Lack of trust: With recent events in the crypto ecosystem, new users may be hesitant to trust Web3 projects. #lackoftrust

Challenges faced by Web3 marketers: 1. Competition: There are many new companies launching projects every day, making it difficult for you to stand out. #competition