Sam Emara
234 posts

Sam Emara
@sam_emara
Founder @FoxyAI_ Helping Creators 10x Their Content in 1/10th the Time ⚡ Sharing the road to 🦄
SF Katılım Ağustos 2014
356 Takip Edilen171 Takipçiler

Foxy was selected for the Consumer AI Accelerator by TRMNL4 and Inworld AI 🎉
It's a STACKED cohort of founders and operators from Character AI, Flo, Lovable, Pinterest and more - backed by some of the world’s top consumer investors like Menlo, Maveron, Khosla, and Lightspeed.
(and of course, I managed to blink at the wrong time for the pic)
LFG 🚀

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Sam Emara retweetledi

we’re building payroll for the modern workforce & we're raising in SF
> gusto built payroll for employees ($9b)
> deel built payroll for contractors ($17b)
no one has built payroll for performance
we’re doing that.
starting with pay-per-view
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companies want to pay for results, not retainers.
YouTube alone has paid out $100B+ based on video performance
Successful apps like Cal AI & Quittr are running $500k+ monthly ugc campaigns
but its impossible to:
> calculate views across platforms
> pay people anywhere in the world
> stay compliant with taxes and reporting
so we fixed it.
our platform makes it easy to pay anyone, anywhere, for performance.
> one dashboard
> instant global payouts
> automated compliance
no spreadsheets, no stress.
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i’ve spent the last few years building, scaling and exiting apps that reached millions of users.
i paid hundreds of contractors and creators on a CPM or performance basis.
it always felt broken.
every week was a mess of spreadsheets, invoices, and late-night Slack messages asking...
“how much do we owe Emily this week?”
that’s when I realized, the system we needed didn’t exist.
so we built it.
we started hosting the biggest consumer app events in SF (1000+ people came to my home)
on the surface it looked like community building
in reality it was market research
we wanted to see if others felt the same pain we did
they did.
it was so painful that when we raised our angel round, a customer invested mid convo (crazy)
today we’re launching with $500k in monthly payroll ready to go and another $1.5m in pipeline
how?
> i run a community of 400+ app founders, scaling through performance based ugc marketing
> i've helped marketing agencies close down new clients doing performance based organics
> i am the distribution.
this isn’t theory
it’s real, and it’s live today
here’s how we see it:
the future of payroll isn’t hourly.
it’s not monthly.
it’s performance based.
You deliver results, you get paid.
Simple as that.
> Gusto built payroll for jobs.
> Deel built payroll for work.
> We built payroll for performance.
if you're in SF and back early stage founders, i want to meet you
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Plot twist: Andy's just taking a page out of the @cluely playbook and is actually a marketing genius

Pop Base@PopBase
Coldplay accidentally exposed an alleged affair between Astronomer CEO Andy Byron and his colleague Kristin Cabot at one of their recent concerts.
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One of the coolest parts of my work is collaborating with insanely talented creators - and helping bring their ideas to life.
This week, that work landed on the cover of @Grazia
Huge thanks to Nathan for the vision - and massive credit to our team for the content.
These shots are 100% AI-generated, with zero editing - and this is one of the first AI fashion magazine covers in the world.
Anyone betting against real creators is going to lose.
AI isn’t replacing them, it’s giving them superpowers 🦄


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