sam
1.9K posts


40+ winning A/B tests. All run on supplement brands.
These helped us add $22M in new ARR to one company alone.
And $2.4M to a beauty-supplement hybrid.
Most supplement founders waste months testing random ideas.
This library shows what already converts in your category.
Comment "TESTS" and I'll send it.
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[OPPORTUNITY 🚨]
The lack of creative strategist talent in the market is shocking right now
So I’ve decided to take matters into my own hands and create my own killers
The Creative Strategist role is one of the most lucrative roles in eCom right now with strategists I know personally who make anywhere from $8k/mo - $60k/mo writing ads for brands
They are to eCom what closers are to info-products
But there’s significantly more demand for them then there is supply in the market
I see this firsthand in my agency, we’re always recruiting and it takes A LOT of interviews to find even a half decent candidate worth training, let alone hiring and bringing onto our 8-figure client accounts.
So I’ve decided I’m going to create my own top producing creative strategists capable of writing winning ads for any brand
So if you want to learn how to write ads that convert so you can make filthy performance fees working with eCom clients then pay attention
I’ll be running an 8-week Creative Strategist Bootcamp where you will get:
- 3x weekly calls with myself where I will be teaching you directly how to write winning ads
- Access to an entire library of lessons, templates, and resources that I use to train my team of killers to be able to routinely write ads that generate over $1m in tracked revenue
- The chance for one of you to be hired to work at my agency with our clients
- For those I do not hire, you will get direct introductions to brands who are hiring strategists to land your first gig immediately after the bootcamp is complete
NO this is not free, it will cost you, but you will ROI almost instantly after the program is complete
If you’re a hungry creative strategist or you want to become a creative strategist this program is your golden ticket to working with bigger clients, getting bigger performance fees, and becoming indispensable to the market.
DM me the work ‘BOOTCAMP’ to apply for your spot, I will only accept 10 candidates to begin with to keep the group intimate and high quality.
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built a spreadsheet that’s saved brands $2.4m in wasted ad spend
it tracks the 8 metrics meta actually cares about
not the 97 vanity metrics in ads manager
what it shows you
• true incremental ROAS (not platform BS)
• creative fatigue score (exact kill points)
• audience saturation before CPMs explode
• attribution decay (where meta steals credit)
4 mins to set up. auto-updates from your pixel
one furniture brand found 40% of “winning” ads were losing money
cut them → reallocated spend → MER went 2.1 → 3.8 in 19 days
if you’re spending $20k+/mo on meta without this
you’re donating to zuckerberg
COMMENT “METRICS” and I’ll DM it to you
(must be following, sending manually)
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HexClad’s #1 most powerful tool: spend, revenue, and media mix forecasting.
One single spreadsheet has saved us MILLIONS by preventing inefficient spend, poor pacing, and reactive decision-making…
I just built a template that automatically integrates into any brand with just 3 clicks.
I was offered $1k for the spreadsheet last week- but I’m giving it away FOR FREE (shame on me)
- top line spend, revenue, and media
mix forecasting
- media mix recommendations based on variable growth scenarios
- pre-built visual views for csuite and leadership
- daily granularity (with custom period selector)
- PoP/YoY comparisons (+ pre-built day-matching)
- daily allocation %’s to help inform forecast recommendations
& so much more…
The best part? It can be fully integrated within your brand in 5 minutes.
Your buyers need a plan.
Your execs need clarity.
Your brand needs proactivity.
Your growth will only ever be as good as the PLAN you set in place.
RT + follow me for a copy (after all… it’s free & shouldn’t be)

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We’re releasing our winning ad formulas, backed by over £70 million in ad spend in the last 12 months.
You’ve been asking us for more help on ad creative, so we put together exactly what you need. It’s packed with real, proven formats that stop the scroll and drive serious results.
Inside, we’re breaking down the creative styles we use daily, with real examples like:
- Whiteboard explainers that turned supplement myth-busting into a 4x increase in clickthrough rate.
- Unboxing videos where the tactile reveal alone drove a massive lift in purchase intent.
- Podcast clips that reframed a founder insight into a top-performing retargeting hook.
- ASMR ads using subtle sound cues to elevate perceived value and cut CPA in half.
- Before & afters that delivered genuine glow-up journeys and became our best trust-building assets.
🚨 Every example in the guide is from actual work we’ve done inside the agency group, with breakdowns of why it worked, what to watch for, and how to make it your own.
We’ve tested (and re-tested) every format on this page and these are the ones driving scale for DTC brands right now.
Want the guide?
Retweet this post
Comment “ADS” and I’ll send it over




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Wanna steal a high-converting Shopify product page (for free)?
I’m giving away the exact Replo link to this fully built, plug-and-play product page
You'll get a proven PDP layout + clean, mobile-optimized design without needing dev or designers
Get it in your DMs
• Like this post
• Comment 'yes'
(Must be following)
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Your site visitors and your buyers are not the same people.
Most founders have no idea why.
I built a fully automated GA4 dashboard that shows:
→ Visitors vs converters
→ What pages actually make money
→ Real buyer interests & drop-offs
Like + drop “CRO” and I’ll send it over.
(must be following)
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Ecom owners, I’ve got something special for you: a FREE tier list and breakdown of five top Shopify supplement brands’ Meta landing pages.
We analyzed how these leading health and wellness companies structure their pages to turn visitors into customers—and now you can see what they’re doing today that’s working in 2025.
We looked at:
- AG1, Pendulum, Huel, RYZE, and Goli
- Real landing pages they use to drive traffic
- New conversion tactics you can apply to your own store
See exactly what works, what doesn’t, and how each brand’s approach compares.
👉Want access to the Figma file?
1. Like this post
2. Comment “Tier List”
I’ll DM you the link so you can level up your conversions!
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🚨 Obvi’s influencer program didn’t just scale — it became a full-blown moat. Want to know how we did it?
We built a system where 100+ brand ambassadors and 30+ long-term creator partners were posting about us daily.
❌ No upfront payments.
❌ No flaky one-offs.
❌ Just a steady stream of UGC that actually moved product.
Most brands gamble on influencer marketing. They pay big upfront fees, only get “one-and-done” posts, and develop long-term leverage or longevity.
But we took a different route.
Instead of chasing creators, we built our own “influencer Illuminati” — a structured program that:
- Starts with smart product seeding (low risk, high signal)
- Converts winners into performance-based ambassadors
- Elevates top performers into compounding, long-term partnerships
That’s why our influencer program is one of our most consistent and cost-effective growth engines.
I broke it all down in a recent presentation with @yctheman — frameworks, real tactics, and the painful lessons we learned the hard way.
Want the deck? Drop “ILLUMINATI” in the comments, and I’ll send it your way. 👇🏽
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