Sam Hughes

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No brand has ever really been built on Social media. No campaigns here have ever moved needles upwards. It's only ever a place brands get noticed if they mess up. Organic Social media for brands is largely a waste of time for most brands.

Apparently need to show I'm still active.

I love this as an example of friction creating better engagement... twitter.com/abouelatta_ali…

This is one of the 🤯🤯🤯 experiments we ran on the Duolingo Retention team :

Thanks FuturePod for being my top podcast on @Spotify this year. I loved all 444 minutes of it. #SpotifyWrapped open.spotify.com/show/3LgmAA59T…

.@WesternUnion You are charging $115.00 fees to send money to starving families in #Ukraine? What is wrong with you? What kind of depraved corporate ethics is that? It's disgusting. I hope the next time my 800k followers need to send money they will NOT use @WesternUnion

12 years apparently.

Had a great meeting over video with @wabisabifutures on @lunchclubai! We talked about start-up culture Use my invite link to network from home: lunchclub.com/?invite_code=s…

@teurakura Yup, lose/lose.

@samhughes Yes. But of course they hate that because it’s not physical enough. Sigh.

Dear New Zealand, could we please choose a less terrifyingly injurious national sport for the boyz and menz? It’s my turn to watch my 12-year-old play rugby on Saturday and I’m dreading it. Two games ago I called an ambulance because I thought one of them had broken a neck. Ugh.

@teurakura You mean like ’touch’ rugby?

@samhughes I can’t handle the neck, back and head injury risks of rugby. Makes me feel physically ill thinking about it. I love the mud, the team vibe and the physical contact though. I kind of wish there was something like outdoor muddy basketball. Or rugby without tackles and scrums.

@teurakura I mean, all sports have some degree of inherent risk. Admittedly rugby more so than most but...

@teurakura How about cycling? 🤣

Shout out to all the spouses of creative people who get to ride a mood rollercoaster based on how much their partner likes the thing they are working on right now

Just incredible 👏👏👏

@CD_and_Co @radarblur Thanks for sharing this, it helps. A lot.

What's happening?

It' s odd Management consultants can give core business advice to companies in the same sector and it’s deep expertise. And repeat it. Ad agencies can make some nice TV ads from a Client brief & we're conflicted out of any broadly similar clients.

So Banksy put a video on Instagram and deleted it almost immediately about the whole shredder in the painting. I screen recorded it for anyone who missed it!