Samriddh

So I have a few life lessons that I wanted to share. This can potentially be the biggest waste of your time, so please proceed with caution

@saurabh How are you doing this? I’m in Delhi you know.

If I were to invite one of the best modern, brand and digital storytellers in India to do an offline session on storytelling at Versova, will you come? What are you questions for him? And how much would you value it at?

@diplo What a brilliant post! Love that you experienced it all. Most don’t, and it’s a pity. Ride safe, ride hard and ride with love.

I was 20 when I first came to India with nothing but a restless mind and an old Enfield I bought from a friend in Delhi who taught me to ride in one dusty afternoon. He took my money, flew back to Florida, and left me with one rule: don’t hit a cow, and only ride between 2–6 a.m. if you want to survive the heat and smog. Somehow, that became a philosophy for everything that followed. I crossed the country like a kid inside a dream — Calcutta to Delhi to Rishikesh — sleeping on the bike when I had to, chasing chai stalls to stay awake, tossing the bike on trains when I could afford it. I swam in the Ganges, did yoga with elders who moved like water, bought vinyl in back-alley shops, fell in love the way only your twenties let you, and wrote long confusing emails to my mom from glowing village internet cafés. In Gujarat I stopped long enough to help with earthquake relief, eat thalis in strangers’ homes, and learn “Kem Cho” and “Majama.” India didn’t just teach me independence — it cracked me open creatively. It showed me how improvisation is its own kind of discipline, how getting lost is a form of education. I never imagined I’d be invited back years later to collaborate with artists I once watched on café computers — working with actors like SRK, making videos like “Lean On” that crossed billions of views, nearly dying during spiritual side quests in Leh and Varanasi, falling for Bollywood sweethearts, and still believing every strange turn meant something. Twenty-five years later I returned to these roads, riding nine hours a day across the Himalayas on a much newer Enfield. And then — perfectly — I ended up performing at a massive Enfield festival in Goa and celebrating afterward in a motorcycle garage, as if time folded back on itself. Two decades have changed India and me both. But every time I come back, I feel the same truth: growth happens when you surrender to the unknown, when the road teaches you more than any classroom could. India was my beginning. And somehow, it still is.

@sad5ky Everything is AI

THREE words

@Mrbankstips Somehow I needed this today. Thank you.

Amen

@varun067 Lots of truth - but some amount of calibration is needed. Don’t assume that India 2&3 is only shopping through directly attributed Meta channels. India 2 watch influencer content on YT, shop on WA / TL, and pay using COD. If brands haven’t fixed that funnel, then it’s all a waste

I read about how technology reconfigures gender, class, geography, and aspiration in India’s semi-urban landscapes, while simultaneously reinforcing global inequalities of recognition. The “human touch” of invisible annotators sustains the very dream of machine intelligence.

The great paradox of automation is that the desire to eliminate human labour always generates new tasks for humans. So much to take away from this deeply reflective, empathetically researched, nuanced PoV. HUMAN TOUCH by @karishma__m__ fiftytwo.in/story/human-to…

@Atheist_Krishna Phokatchi Daaru, Paushtik Aahe!

Marathi me kuch aisa sikha do ki, jaroorat padne par MNS waalon se bach ke nikal sakun.🙏

@IronyMeter Might as well have juice!

@samriddhd Oh I missed air. Air is 78% nitrogen, and increasingly other pollutants. I think it's time for a beer. 😭 😭

REAL’S CRANBERRY JUICE IS ACTUALLY APPLE WITH JUST A BIT OF BERRY? Help me understand how is 100% Juice (Cranberry) translating to 80% Apple and 20% Cranberry juice through concentrates. Why does this have natural flavoring substances and sweetener? How is this real?

@IronyMeter Life is a scam

@samriddhd They're not expressly telling you that your petrol is now 20% sugarcane juice. So there's that. I'm slightly under informed on beer, but pretty sure sab scam hai. 😁😁

@IronyMeter Thank God they don’t do that to oxygen or petrol. Or beer.

@samriddhd 100% Juice is its name, and not a description of the product. 🤷🏻‍♀️

Finally something gets me

@desheltn Yup. It does. Everything.

Idk man, this applies to lot of the human condition like religion, culture, advertising, capital markets

I know it sounds idealistic, privileged and even a little childish - but honestly, life is hard, and I see everyone struggle. It’s this never ending need to be better than others or be like others, that’s driving bright minds to spiral into chaos. Stop. Reflect. Measure better.

You need to measure your worth against: 1. How you treat your body and your mind 2. Effort you put into the mundane 3. How you care for the planet 4. How you treat those lesser fortunate than you 5. How you treat animals

For years, you have been lied to. You have been conditioned to measure your worth against how successful you are at work, financially and socially. That’s just a machinery designed to make you feel bad about yourself.

@AmericanExpress please stop trying to sell me Insurance. I’m kinda losing my patience. @TRAI @AmexBusiness

My Statement -

@saurabh I am here to learn bro. 😎 Milo next time.

@samriddhd Arey sir :) Aap to mentor ho in logo ke :D

So, on this Delhi trip, I met some really incredible young people, full of energy, vigor, ambition. And yet they were rooted. The best combination! Oh, and I met them IRL. The energy, the vibe, the conversations hit different when you meet IRL. Anyhow, so here’s an idea. Here’s my attempt to build the next cohort of SoG. If you know me, you would know that I consider SoG as my life's work. And it was on a pause of sorts for the last two years. I am glad that I am bringing it back :) But this time a little different. For starters, I will pick people who are already working and still in their early work years. And second, I will handpick and scout folks who I want to be a part of. This means your and my paths must have intersected in some shape. So, If you see this message, and want to nominate someone, do DM me. Promise we will learn from each other :) PS: I am kickstarting things with a Sunday morning meeting of some of those people in Delhi. I will then do similar meet-ups in Mumbai and Bangalore in the coming weeks. Super excited!