Sandro

I’ve been doing email marketing for a little over 2 years now. The happiest clients I’ve worked with all had one thing in common... They didn’t want a few emails per week just to “stay consistent”... AI-generated copy... Or fancy templates that only look good. They wanted a complete email system: A backend that actually converts traffic, protects deliverability, and generates revenue consistently in the background. Because you can write the best email in the world. But if your emails end up in spam, your list slowly dies and there’s no real strategy behind the flow, it doesn’t matter.

@sadiquecopy Collaborations is the most underrated one on this list — borrowed audiences move faster than built ones at the start

How to market yourself as a small business? 👇 1) Email Marketing 2) Collaborations and Cross Promotion 3) SEO 4) Insights Matter

@AIWorkflowLabs The path of least resistance point is underrated — ubiquity won't come from big design decisions, it'll just happen quietly at the chip level

burning an LLM into a chip will soon cost less than writing firmware. every device around us gets genuinely intelligent by default. not because we designed it that way, because it was the path of least resistance. that's how ubiquitous AI actually happens.

@damiiism The builder mode kicks in fast 😂 no gradual intro just straight to shipping

Barely had a cloudflare account five minutes and were already shooting

@markaferguson Doesn't replace the creative instinct, just gives it more to work with

AI is a muse.

The businesses with the best retention don't have the best product. They have the best follow-up. They stay in the inbox consistently, relevantly and without being annoying. That's a skill which most businesses never build.

Everyone thinks the money is in the welcome email. "Get the welcome email right and you've cracked email marketing" I think that's wrong. And it's costing businesses more than they realize. The welcome email gets all the attention because it has the highest open rates. Of course it does... someone just signed up, they're curious, they'll open anything you send in the first 24 hours. But that's not where retention is won or lost. Retention is decided in the emails nobody talks about. The email on day 9 when the excitement has worn off and they're quietly deciding if you're worth their attention. The email on day 21 when they haven't bought again and are already drifting toward a competitor. The email on day 45 when they've gone completely cold and you either win them back or lose them permanently. These are the emails that separate businesses with 15% repeat purchase rates from businesses with 30-40% repeat purchase rates. Not the welcome email. The problem is that most businesses put all their creative energy into the front of the sequence and then let it fall apart in the middle. Day 1 is polished. Day 2 is decent. Day 7 onwards is either nonexistent or clearly written on a Friday afternoon by someone who ran out of ideas. That drop-off is where customers leave. Not because they stopped liking your product. Because you stopped showing up with something worth reading. The businesses that print consistent revenue are the ones who mapped out what the customer needs to hear on day 9, day 21, day 45 and actually wrote those emails. That's the work most people skip. That's exactly why it's the opportunity most people are missing.

@LUKEBARTLETTX Doubt isn’t the problem, ignoring what it’s trying to point out is.

Doubts are not the end of the world. Everyone has them, but most people forget to ask why they have them. There’s always a reason behind your doubt.

@NelsonDavignon Automation only makes sense when the ROI is there

Someone spends 6 hours building an AI automation for a task that takes 2 minutes manually. Then 3 hours of debugging. Then 2 hours maintaining. 11+ hours to save 2 minutes. That's not efficiency. That's a shiny object. Automate the right things. Not everything.

@mentalist1708 it’s coordination overhead that feels like work

Unpopular opinion: The 40-hour work week is just a collective hallucination we all agreed to participate in because we're too tired to think of an alternative. We could get it all done in 15 hours if we stopped having meetings about the meetings.

@pavansinghpsu No one can value what they don’t see

You’re not failing at growth. You’re invisible. You build. You post. You try. It still doesn’t matter. No visibility = no outcome.

You’re not failing at growth. You’re invisible. (3 simple steps founders use to get known in 30 days → posts → 1 feature → inbound users)

@RasmusSevelius relationships come from relevance and proximity.

Want just impressions? Comment on big accounts Want real connections? Comment and DM accounts big as you

@ArakYetOfficial Connection got easier, but depth got rarer

social media didn't connect us it destroyed friendship we replaced: - deep conversations → comment threads - quality time → double taps - showing up → "sorry, saw this late" you have 847 "friends" and feel lonelier than ever because liking someone's post isn't friendship it's the performance of friendship we're more connected than ever and more isolated than we've been in human history technology gave us reach and took away depth deleting social media won't fix it but keeping it definitely makes it worse

@alekoz42 Most people plan for ideal time, not real time

We plan as if 100% of our time is available for 100% of our priorities. But cooking, commuting, gym, daily chores, and just existing take about 60% of our time. The real number you have for actual work is closer to 40. Maybe less. We just never account for the invisible tax. And then we wonder why nothing got done.

@itsalvinhuang Business is just a mirror

The hardest part of entrepreneurship isn’t the market. It’s you. Your fears. Your habits. Your patterns. Fix those, everything else gets easier.

3 automated emails every business should have but almost none do: 1. The "you made the right decision" email sent right after purchase 2. The "are you stuck?" email sent on day 3 of silence 3. The "we noticed you left" email sent before they fully churn

@TheLewisW Execution mindset beats overanalysis

I used to be the “how did they do it?” type of guy. Now building my biz I see how the the successful ones did it and all it stems from one thing: Attitude. The successful just go for it.

@InsendoMicah Love that. Clarity often comes after commitment

For all my over thinkers out there: “You just have to make a choice, and then you make it the right decision You can’t just think: Is this right? Is this wrong? Did I make the right decision? No. You make a choice and you make it the best decision you’ve ever made.”

@MCovBrown Playing long-term beats squeezing every call

I spent an hour with a poor-fit prospect. I knew they weren’t a fit, but we were already on the call so just added as much value as I could. Three weeks later, they sent me an intro to a perfect prospect that I closed. Goodwill compounds.

The scariest thing about running your own business is realizing everything is entirely on you. That’s also what makes it worth it...

"We tried email marketing. It didn't work for us." I hear this from businesses constantly. And almost every single time, what they actually tried was sending a monthly newsletter to a cold list with no strategy behind it... That's not email marketing. Real email marketing is a system: A sequence of messages tied to where someone is in their relationship with your brand. The person who just bought needs different emails than the person who bought 6 months ago and went quiet. One client I worked with had a 2.4k person list. Was emailing them once a month. Getting 12% open rates and blaming the platform. We stopped the newsletter. Built 3 simple sequences instead: 1. one for new customers 2. one for active buyers 3. one for people who'd gone cold. Open rates went to 38%. More importantly, 2 churned customers came back within the first few days of the winback sequence going live. No new ads. No new offers. Just finally talking to the right people at the right time about the right thing. "Email doesn't work" usually means "I was emailing everyone the same thing and hoping." The businesses printing consistent revenue from their list aren't doing more. They're doing it smarter.