Sara Palmieri

New approaches to crafting brand strategies are essential if you want to cut through the white noise and be noticed in marketing. My latest on @LinkedIn: linkedin.com/pulse/go-forth… #disruption #marketing #strategy

Lenovo Tech World is here! #LenovoTechWorld #wearelenovo #happybirthdaythink

So excited to be running face to face events again. Here we go @LenovoANZ kick off 2021…! #wearelenovo #lenovokickoff

My amazing husband has created an album and it rocks. Please check it out twitter.com/ExpiralB/statu… @ExpiralB

Awwwww ☺️

@Airbnb This is not good enough. I booked a June stay back in January and I'm not entitled to my $400 deposit back for a stay in a country that a) I cannot get to and b) is in full lock down. Surely a cancellation 3 months out cannot cost the host and you $400!!!!

In response to the global disruption to travel caused by COVID-19, our Extenuating Circumstances policy now applies globally to all existing reservations with check-in dates between March 14, 2020 and April 14, 2020. news.airbnb.com/extenuating-ci…

@TrainLinkNorth @T9SydneyTrains We were told to get off the train at Berowra and have been waiting here for 2 hours trying to get to Woy Woy

If you're travelling north of Hornsby for Central Coast and Newcastle Line stations, please swap at Hornsby for a bus - do not travel to Berowra via @T9SydneyTrains

Due to external power supply issues affecting signalling & track equipment at Wyong, #CentralCoastNewcastleLine services are suspended between Gosford & Morisset in both directions. Bus companies are being contacted to run a replacement service. We do not currently have an ETA.

A before/after image from Kangaroo Island of one of the most photographed stretches of road there. #AustralianBushfiresDisaster

@uskovic Who knew she could speak Australian! Good on her

You need this in your life...

@AlanSmithOz @LenovoANZ Great to see you too Alan!!

Gaming this weekend @IEM ! Win a #Legion laptop by visiting @LenovoLegionANZ ! @LenovoANZ #WeAreLenovo @sarapalmiery @Y7Celly @bhaskar2666

For International Women's Day 2019, Lenovo presents the 2018 NSW Young Australian of the Year and inspiring young inventor, Macinley Butson. youtu.be/U-brlz7B9pg #IWD2019 #Wearelenovo

A great rundown of a few special marketing campaigns that sought to bring good vibes to the world - as well as promote their brand & business. Sometimes we look at #marketing so cynically. It doesn't have to be that way. lnv.gy/2PnzdMn

Adding these to my list! Anyone have any other #recommendations? lnv.gy/2wqpEF1

These are the 5 things that this article says are CURRENTLY disrupting #marketing. I wonder what the next 5 things will be? (source: lnv.gy/2LCYfEJ )

Celebrity endorsements have a positive impact on brand affinity... by 3%. One study found that only 3% of consumers would consider buying a celebrity-endorsed product in store. There's so many things that ALSO need to be in your #marketing strategy!

This is why it pays to be aware of your market, your audience, and how they consume your message. It's like filming in 3D, or making a game in VR - you CAN do it, but does it bring value to your audience? #marketing lnv.gy/2MXHbOA

'Big #data' - massive amounts you would never have believed 10 years ago - allows #marketers to collect and analyse more things so they can focus on being more efficient. Science & tech disrupting our #communications for the better! lnv.gy/2PjPwcH

5 things you need to define your "Brand identity" in #marketing: • Core message • Personas • Brand story • Visual identity • Content strategy And if you're sure you've got them - when's the last time you updated them? lnv.gy/2PehDKq

What's one industry you don't realise does/needs marketing? (Hint: pretty much all industries 'do' marketing, so get creative.) I'll start 👇 lnv.gy/2MWXkUv