Say About Us

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Launching Jan 14 - @sayaboutdotus

The first question of scale isn't "what to measure." In 2007, Starbucks opened 2,571 new stores. By 2008, they'd closed 600 of those stores. The brand had hollowed out. Howard Schultz returned to fix what the metrics had broken. What went wrong was that Starbucks measured the right numbers for the wrong game. There's a framework from the 1950s called the Ansoff Matrix. It maps four growth directions. Read all about it below.