Steve Whittington

Some do it Sunday, and some do it early Monday, Either way, those that plan their week ahead, plan to win.

So much information but not good knowledge is a struggle we all face daily in our information overload world. Follow those you trust that provide insightful substance to the challenges you face. The rest is just noise or entertainment. Treat it accordingly Happy Friday

The dogma of how things have always been done is a box that can confine you and your thinking. If you are feeling stuck, it may be time to lift the lid, to get out of your box. To "think outside the box," first, you need to recognize the box you need to get out of.

We use protected days to allow the team to focus. Which means no internal and external meetings and work on whatever you like. On the these days I go slow which means they are the days I grow. Happy Friday

Here are the five main steps we use to create our annual business plans Step 1: Customer Council Step 2: Leadership revisits Strategy Step 3: Annual Sales Plan Step 4: Annual Marketing Plan Step 5: Annual Operations Plan For a more in-depth review: hubs.li/Q01sX_DV0

One spot one thought is an old radio advertising adage. But equally true for most communications. If you can keep to one idea in your message medium (be that internal or customer facing dialogue, emails, or social posts), your impact will be higher.

Process = Progress When you start, you go; when you scale, you refine. Think about your go-to-market In the beginning, you validated product market fit by going to market any way you could. Now you refine.

The speed of decisions resulting in actions = the speed your business grows. We all know this, but what is required to make this happen? ➡️ Your team needs to be enrolled in the decisions; otherwise, as a leader, you are just pointing and dictating.

Only kids and clowns like surprises. Be prepared for sales calls, service inquiries, interviews, meetings and the start of every day.

We have all read this before from Henry Ford "If you think you can do a thing or think you can't do a thing, you're right." Try to put more into the can column every day. Sometimes we all need a gentle reminder that it is our choice. Happy Friday

Which market should you focus on? Your Total Addressable Market? Your Total Realizable Market? Intent Accounts? Your Pipeline? Focus on the smallest market possible to serve your Ideal Client efficiently. Scale back up from there.

Content may be king, but context is like a god. Make your message applicable to your target audience and make your target a niche.

Go-to-Market Strategies are no longer a project, is no longer just a “one and done.” They can be an iterative and transformational process for your business and an ongoing function

All businesses strive to create repeatable, scalable processes to fuel growth. Go-To-Market fundamentals must underpin these processes. What are GTM Fundamentals? Customer Understanding Building Awareness Customer Acquisition Customer Expansion

Leaders are readers, and sometimes we just need a quick reminder of what we should be doing. Simplicity is often brilliant; take 30 seconds to remind yourself about a simple best practice that can help make your organization better. hubs.li/Q01n70jv0

CRM (Customer Relationship Management) Software is a tool, and tools are only as good as the user. A CRM in the hands of a company without a disciplined customer-centric sales and marketing team will always miss expectations.

Business Debates are often dominated by "I think, and In My Opinion (IMO)," essentially a market of one point of view (POV). Back your POV with data and market signals otherwise, your opinion is a hunch, a guess or just a story in your head that isn't based on reality.

For Marketing and Sales to work together, there needs to be clarity on: 1) Who the Ideal Customer is 2) What is the problem they are solving for that customer 3) What is the value they are bringing to that customer Get aligned on this first

.According to a recent article from Mckinsey, "business leaders expect 50 percent of total revenues to come from new products, services, and businesses in five years’ time." I must continually hone my Go-to-Market strategy hubs.li/Q01jZ4TP0

If you fail to plan, you plan to fail - Benjamin Franklin Yet so many leaders loath a weekly all-staff direction setting meeting?