SchoolMint

The full @asugsvsummit panel featuring our Founder and CEO, @jinal, is now available to listen to on Spotify! The session explores the rise of the “choice consumer marketplace” in education and what it means. Listen to the full conversation: hubs.la/Q04hHc0s0

When a nearby school closes, families are suddenly forced into motion. They’re looking for open seats and a school where their child can feel settled again. Our blog breaks down how you can use empathetic messaging and support to reach displaced families: hubs.la/Q04hwjwL0

Declining enrollment isn’t just due to school choice. The bigger challenge is more fundamental: there are fewer students to enroll. Read today’s blog to learn what’s driving enrollment declines and how to move from reactive management to proactive growth: hubs.la/Q04h7XlS0

Schools work hard to attract families: website updates, ads, open houses, tours, etc. But what happens after a family shows interest? In our blog, we break down how schools can build a follow-up strategy that moves families from interest to action: hubs.la/Q04gwtHJ0

A family can leave your school tour impressed and still never apply. In choice environments, follow-up keeps warm family interest from going cold. Our recent blog explores how simple touchpoints can move families from interested to enrolled. Learn more: hubs.la/Q04dJV9_0

We’re proud to share that SchoolMint Recruitment has been recognized with three @TheStevieAwards, two bronze and one gold, in the 24th Annual American Business Awards®! Learn more in the announcement: hubs.la/Q04dr9fl0

At the Magnet Schools of America Conference last week, one idea came through clearly: magnet enrollment is no longer just about having a strong program. Schools also need strong recruitment. We unpack our conference takeaways and more in our latest blog: hubs.la/Q04ddK1J0

A successful lottery day is always worth celebrating! 🎉 Big congratulations to @GreatHeartsTX on a huge milestone. As April Hufty, Sr Director of Enrollment & Engagement, shared: “Here is a picture of our lottery day! Huge success! We celebrated well! Thanks for your support!”

A standout moment from MSA26: Jonathan Wren of @MetroSchools on why district recruitment has to be tied to trackable data. A smart reminder that in today’s environment, knowing what works matters just as much as doing the work. Thank you to Jon and Matt for a great discussion!

Our takeaway from the @ASUGSVSummit: the school choice debate is over. The conversation has shifted from if choice matters to how schools can compete in this new reality. Our CEO, @Jinal, was part of a panel that discussed this and what it means for the future of education.

Happening today at @MagnetSchlsMSA, Magnets as a Growth Engine: A Fireside Chat with Metro Nashville Public Schools. Join us in the Silver Pearl Ballroom 1 at 3:30 PM for a discussion with Jon Wren, Magnet Director of @MetroSchools, and SchoolMint’s Chief Evangelist, Matt Coats.

One of the biggest highlights of #MSA26 has been connecting with magnet school leaders. We especially loved getting time with Dr. Magda R. Castro-Pereira, Administrative Director in the Office of Innovation at @MDCPS. If you’re here, come visit SchoolMint at Booth T25!

Happening today at @MagnetSchlsMSA, "Magnet School Marketing Lab — Bring Your Challenge, Leave with a Plan" 📍 Pacific Jewel Ballroom A 🕙 10:45 AM Join us for a hands-on workshop exploring practical ideas magnet leaders can use to attract more families.

Today’s the day: SchoolMint CEO @jinal is taking the stage at @asugsvsummit for “A Choice Consumer Marketplace: The Big Opportunity for Edtech.” This session will explore how edtech can better support schools in engaging and enrolling families. Details: hubs.la/Q04btzFs0

We’re here! #MSA26 starts this week, and the SchoolMint team is ready to talk about what magnet schools need to thrive in the new era of school choice. If you’re attending @MagnetSchlsMSA, visit us at Booth T25. We’d love to connect with you about increasing enrollment!

As we head into MSA next week, we’re proud to celebrate our partner schools recognized as 2026 Top Magnet Schools of Excellence by @MagnetSchlsMSA! Congratulations to our partners in Tucson, Miami-Dade, Clayton, Durham, Wake, Clark, Marion, and New Haven, and LAUSD.

As school choice expands, magnet leaders are being asked to build awareness, tell a compelling story, and turn interest into enrollment. That’s the conversation we’re bringing to @MagnetSchlsMSA next week. Find us at Booth T25!

Matt Coats, SchoolMint’s Chief Evangelist, was featured on the EdTech Marketing Podcast. In Ep. 41, Why K-12 Districts Must Adopt a Sales Mentality to Survive Enrollment Decline, Matt shares why schools need a recruitment mindset to fill seats. Listen now on Spotify and Apple!

One week until @asugsvsummit! As K-12 evolves, it is clear families are driving the conversation. That shift is what SchoolMint CEO @jinal will explore on April 14 in “A Choice Consumer Marketplace: The Big Opportunity for Edtech” Explore the summit: hubs.la/Q0498M920

Massachusetts’ new Career/Technical Education (CTE) admissions requirements are a major shift for districts — and not just from a policy standpoint. This blog breaks down what’s changing and why districts should start preparing now: hubs.la/Q049K-T80