Scott Goodacre MCIM

Hello. I'm Scott. I do a lot of digital marketing training for new and growing businesses. I also teach on apprenticeship programmes. As well as that, I build websites for businesses and help them with their marketing strategies. There's more here 👇

Thoroughly enjoyed this earlier today. I’ve loved working with the @DigiPathfinders team and delivering workshops across Newcastle. One attendee today called it the best training they’d been to, so I’ll be dining out on that for a while.

Fantastic venue this morning, and great bunch in the room as well. Thanks, as ever, to @SunSoftCity for inviting me along 🙌

Hello. I'm Scott. I do a lot of digital marketing training for new and growing businesses. I also teach on apprenticeship programmes. As well as that, I build websites for businesses and help them with their marketing strategies. There's more here 👇

It’s a mistake to assume that everyone that would want to read your content just happened to be online at the same time as you tweeted it. Reshare. Retweet. Repost. Create once. Distribute forever.

My thoughts on Threads and whether you should bother as a small business. Nope. It’s a bit of a mess right now. Sure it looks good, and posting is easy, but discovery and reach is nigh on impossible for most small businesses.

Looking forward to this! Fully funded training for north east businesses, delivered in Newcastle.

And that's a wrap! Today I finished a 7ish month project working with @BusinessNland to deliver 1 to 1 marketing coaching to local businesses. It's been around 4 years since I started working with the team, and it feels like the end of an era. Here's what it involved.

So many businesses are posting 2 to 3 times a day because they think that’s good marketing. My response: would you stand in the middle of a networking event and just shout a random phrase about your business every 5 minutes? Why do you think that’s acceptable online?

Scott Digital turns 3 today. Thanks to all the businesses I’ve worked with over the past 3 years.

It’s the first ever Scott Digital Christmas party tonight 🥳 (The business is covering the cost of a meal out for me and my wife as part of an annual staff welfare fund)

Back in February, we hosted an event focused on understanding and using social media tools to help support your business with @scottdigitalco. 🌟

Nice to see some coverage of Content Unlocked in one of the local papers earlier this month. T-shirt: model's own. northumberlandgazette.co.uk/business/busin…

6/ A lot are falling into the trap of over explaining their offer and trying to hard to make it sound valuable by being obtuse. With one business I asked “why?” every time they explained what they do until I saw the lightbulb come on. “I’ve made it too complicated, haven’t I?”

5/ Others have single page sites trying to appeal to several audiences. I’m helping them build out landing pages for each target market and measure their performance over time.

For the first time in nearly 3 years of self employment, I’m out of the house every single day this week and next. I’m touring Northumberland, spending time in Newcastle, Hexham, Blyth, Prudhoe, and Berwick helping businesses with marketing. My findings 🧵